Buying Ecommerce Business With TrendHijacking Vs The Website Flip
What is The Website Flip?
The Website Flip is a company founded by Mushfiq Sarker and acts as a resource for people who want to buy, grow, and sell websites.
They offer a free newsletter, paid courses, and a brokerage service. Their main focus is on content websites and niche blogs.
The Website Flip works well for people who want to learn the "flipping" process.
They provide tools like valuation templates and due diligence spreadsheets.
Most of the sites they handle sell for five-figure amounts, usually between $10,000 and $100,000.
According to their website, Mushfiq has completed over 218 website flips.
We Help You Buy / Build, Manage and Scale E-commerce Brands for an EXIT
E-commerce Simplified for Busy Individuals – We handle the buying, building, and scaling, so you can focus on what matters.
Growth-Focused Strategies – From sourcing to marketing, we drive growth and prepare you for a profitable exit.
Expertly Managed Exits – We build a high-value brand designed for a Lucrative exit.
What is Trend Hijacking?
Trend Hijacking is an alternative wealth advisory. It is not a marketplace where you just browse listings.
Instead, they act as buy-side advisors for investors. They focus on finding e-commerce businesses that are already making a profit.
They offer three main programs, namely:
#1. The Smart Acquisition Program helps you find and buy a business.
#2. The Acquisition Partnership Program involves them running the brand for you.
#3. The Automation Program is a fully managed service where they build and scale the brand.
Unlike the typical marketplaces, TrendHijacking aims for acquisitions at 0.8x to 1.5x annual profit.
This is often 15% to 50% below the market price and—without a doubt—a huge save for investors like you!
Key Differences Between the Two
Here’s a quick comparison table that shows the key differences on TrendHijacking vs TheWebsiteFlip as online businesses buying platforms:
Feature | The Website Flip | Trend Hijacking |
Primary Focus | Content sites and blogs | Established e-commerce brands |
Business Model | Education and Brokerage | Wealth Advisory and Operations |
Support Level | DIY with courses/consulting | Full-service "done-for-you" options |
Pricing Edge | Market value listings | 15–50% below market value |
Ownership | You manage the site | You own, they can operate |
Investment Focus and Deal Type
The Website Flip is great for content-heavy projects.
If you want to own a blog that makes money from ads or affiliate links, they have the resources for you.
Their brokerage lists sites that are often smaller and easier for a single person to manage.
Trend Hijacking, however, focuses on the $3 trillion e-commerce sector.
They look for existing e-commerce brands with high margins and massive growth potential.
According to a 2024 report from Statista, e-commerce sales continue to grow globally and are projected to hit US$3.89 trillion in 2026 and up to US$4.96 trillion by 2030.
And Trend Hijacking capitalized on this growth to help investors find cash-flowing assets.
They target businesses earning 20% to 30% profit margins from day one.
Due Diligence and Risk
The Website Flip teaches you how to conduct your own due diligence.
They provide you with spreadsheets, but you must check the traffic and earn your money yourself.
This is good for people who want to gain new skills or are experienced buyers of online businesses.
Trend Hijacking handles due diligence for you. They call it "forensic-level" due diligence.
They check every part of the business before you buy it. This helps protect your money.
Their goal is to find risks before the deal is closed. This reduces the chance of buying a business that fails later.
Related: Risks of Sloppy Due Diligence When Buying A Business
We Help You Buy / Build, Manage and Scale E-commerce Brands for an EXIT
E-commerce Simplified for Busy Individuals – We handle the buying, building, and scaling, so you can focus on what matters.
Growth-Focused Strategies – From sourcing to marketing, we drive growth and prepare you for a profitable exit.
Expertly Managed Exits – We build a high-value brand designed for a Lucrative exit.
Post-Acquisition Growth
After you buy a site from The Website Flip, you are usually on your own.
You can pay for a consulting call, but you handle the daily work.
You write the content and manage the SEO—everything is left in your hands.
No continued support post-acquisition.
But Trend Hijacking stays with you after the purchase.
They provide a growth roadmap to scale revenue by 2x to 5x within two years.
If you choose their partnership model, they manage the team and the marketing for you.
This is a better fit for busy professionals who have capital but no time to run a side business.
Ideal Buyer Profile
TheWebsiteFlip is a better fit for hands-on builders who enjoy being in the trenches. Think of solo operators, niche site creators, and SEO-savvy buyers who want to grow traffic, improve content, and flip websites for profit.
It also suits learners who want visibility into the process and are comfortable trading time and effort for upside.
TrendHijacking is better suited to capital-first buyers who prefer a more managed approach.
This includes investors, busy professionals, and operators who want ownership in ecommerce brands but rely on an experienced team to handle product sourcing, branding, growth strategy, and day-to-day scaling.
Before You Commit To Acquiring An E-commerce Business
No matter which platform or partner you choose to work with, the biggest wins in ecommerce acquisitions usually come down to preparation, not luck.
BEFORE everything else…
Get super-clear on your role. Are you trying to buy yourself a job, build a cash-flowing asset, or assemble a long-term portfolio you will eventually exit?
Each path demands a different type of business, risk tolerance, and time commitment.
Next, pressure test your financial readiness. Beyond the purchase price, you will likely need working capital for inventory, ads, software, and unexpected issues.
Many first-time buyers underestimate how much cash a growing e-commerce brand can absorb.
You should also define your skill advantage. Maybe you understand paid ads, supply chains, branding, or operations.
The best acquisitions are often businesses where your strengths can unlock growth that the previous owner could not reach.
Finally, invest time in education before execution. Study past deals, review real P&Ls, learn common red flags, and understand how ecommerce valuations work.
The more patterns you see before you buy, the less expensive lessons you will have to learn after.
Buying an online store can be life-changing, but only if the decision is made with clarity, patience, and the right expectations going in.
Not Sure If You Are Ready Yet?
Take our investment readiness quiz to see your strengths, gaps, and risk tolerance.
Clear, practical acquisition guides can make topics like due diligence, valuations, and growth planning much easier to navigate.
ALSO…watch this step-by-step video walkthrough of how ecommerce deals work to see what really happens behind the scenes:
Final Thoughts
The Website Flip and Trend Hijacking are two top names in the online businesses buying space that serve different buyers’ needs.
The Website Flip is the best option if you want to learn how to flip small content blogs yourself. It is an excellent school for digital entrepreneurs.
Choose Trend Hijacking if you are an investor looking for a professional partner. They help you buy e-commerce brands below market value and handle the hard work of scaling.
They offer a clear path to exit at 3x to 5x multiples. If you want a hands-off way to build wealth in e-commerce, Trend Hijacking is the better choice.
A Done-For-You E-commerce Business
Discover how we Build, Launch, and Scale a 6-figure/month Business for You
Learn more
The 6-Step Blueprint to E-Commerce Acquisition
See how we Acquire, Convert, and Scale with Real Case Studies to Prove It.
