TrendHijacking Vs Ecomma: Buy & Scale E-Commerce Brands
What Is TrendHijacking?
TrendHijacking is simply an e-commerce acquisition consultancy.
The company focuses on "buy-side" representation in acquisitions.
This means they work only for the investor to help them find the best possible deal.
The company specializes in finding undervalued e-commerce brands with growth potential for its investors.
So, how do they do it?
Well, they boast a private network of over 2,340 sellers to find established e-commerce businesses before they go to public marketplaces.
Trend Hijacking’s core promise is to help you buy a business at a low price, scale it using our proven frameworks, and exit for a high profit.
Not to forget, they conduct forensic due diligence to protect your capital from the start.
We Help You Buy / Build, Manage and Scale E-commerce Brands for an EXIT
E-commerce Simplified for Busy Individuals – We handle the buying, building, and scaling, so you can focus on what matters.
Growth-Focused Strategies – From sourcing to marketing, we drive growth and prepare you for a profitable exit.
Expertly Managed Exits – We build a high-value brand designed for a Lucrative exit.
What Is Ecomma?
Ecomma is a micro private equity firm based in Dubai.
They specialize in acquiring, scaling, and exiting Shopify-based e-commerce brands.
Like a traditional private equity group, they focus on building a portfolio of high-performing digital assets.
Ecomma offers services ranging from M&A advisory to full brand management.
They use AI-powered tools to source deals and have a team of over 25 experts to handle operations.
They typically look for established Shopify stores with strong growth potential and aim for an exit within a 24-month timeline.
Key Differences Between Trend Hijacking And Ecomma:
Here is a quick comparison table that shows the key differences between Trend Hijacking and Ecomma:
Feature | TrendHijacking | Ecomma |
Primary Focus | Buy-Side Advisory & Partner | Micro Private Equity & Agency |
Typical Purchase Multiple | 0.8x – 1.5x Annual Profit | Fair Market Value |
Sourcing Method | Private Network (2,340+ Sellers) | AI Deal Sourcing & Brokers |
Platform Specialty | General E-commerce | Shopify Specialist |
Due Diligence | Forensic-level (Risk-focused) | M&A Standard Vetting |
Exit Strategy | 3–5x EBITDA Multiples | 24-month Average Exit |
Acquisition Strategy and Price
The price you pay for an e-commerce business determines your ROI (return on investment).
According to 2024 industry data, most e-commerce businesses sell for 3x to 4x of their annual profit on the open market. (Source).
That said, let’s see the acquisition price and strategy the two companies use when helping you acquire e-commerce brands:
TrendHijacking focuses on "Equity Cushion." This means they negotiate deals between 0.8x and 1.5x annual profit.
This way, if a business makes $100,000, you pay around $120,000.
You gain instant equity because the business is worth more than you paid.
Ecomma focuses on "Fair Market Value" for high-potential Shopify brands.
They look for quality and stability. While they aim for high growth, the entry price is often closer to standard market rates to secure premium assets.
Platform and Operational Focus
Where a business lives online changes how it is managed.
For this reason, it’s also important to handle how TrendHijacking Ecomma handles platform and operational focus when it comes to acquiring ecommerce businesses.
TrendHijacking positions itself as a platform-agnostic ecommerce investment service provider.
Whether a brand is on Amazon, Shopify, or another platform, they focus on the numbers and the growth potential.
Their Smart Acquisition Program is designed to ensure you own 100% of the business while we handle the heavy lifting.
Ecomma, on the other hand, are Shopify specialists. Most of their portfolio and expertise center on the Shopify ecosystem.
This is ideal if you specifically want to own a direct-to-consumer (DTC) brand.
They offer a "Build Your Own" service for entrepreneurs who want to start a brand from the ground up rather than buying one.
We Help You Buy / Build, Manage and Scale E-commerce Brands for an EXIT
E-commerce Simplified for Busy Individuals – We handle the buying, building, and scaling, so you can focus on what matters.
Growth-Focused Strategies – From sourcing to marketing, we drive growth and prepare you for a profitable exit.
Expertly Managed Exits – We build a high-value brand designed for a Lucrative exit.
Investor Alignment and Support
Both companies offer "done-for-you" management for investors, but the relationship structure has clear-cut differences.
For Trend Hijacking, they act as your advisor, meaning they do not take an equity stake in your business.
You keep 100% of the ownership and 100% of the profits.
Their incentive is to find you the best deal so you can break even in 7 to 12 months.
As for Ecomma, they operate more like a traditional M&A firm or agency.
They provide you with an end-to-end growth strategy and have a 95% success rate with integration.
This makes it the ideal choice for investors who want to be part of a larger private equity-style portfolio.
Before You Invest in Any E-Commerce Store…
Buying an online business can change your income and long-term wealth.
It can also go wrong if you move too fast or choose the wrong deals that not match your skills, goals, or risk comfort.
Before you invest in any e-commerce store, we strongly advise you to take time to understand yourself as an investor.
Start with your risk tolerance. Some buyers feel comfortable improving a business that needs work.
Others prefer stable brands with steady cash flow, even if growth is slower.
Knowing where you stand helps you avoid deals that keep you stressed or force decisions you are not ready to make.
Next, look at your level of involvement. Do you want to be hands-on with marketing, suppliers, and strategy?
Or do you prefer to stay at a higher level and focus on numbers and direction?
Your answer shapes the type of business and team you should look for.
It also helps to test your financial readiness.
A business can be profitable on paper and still run into cash flow pressure if you do not plan for inventory, ads, or team costs.
To help with this self-assessment, it can be useful to go through:
Investor readiness quizzes that show your risk profile and ideal deal type
Step-by-step guides that explain how e-commerce acquisitions work
While these tools will not tell you what to buy, they'll help you ask better questions and avoid common mistakes.
Before you go…
Check out this video on how you can build long-term wealth through e-commerce business acquisitions:
Verdict
Now that we have dissected the key differences between TrendHijacking and Ecomma, you should be in a better position to decide which one works for you.
TrendHijacking is the best choice if your goal is to buy "low" and sell "high." If you want to acquire businesses at 15–50% below market value and maintain total ownership without giving up equity, the Trend Hijacking advisory model is built for you.
Ecomma is a great fit if you specifically want to focus on the Shopify space. If you are looking for a partner with a large team and a private equity structure to manage a brand for a two-year exit, their model is very effective.
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