Trend Hijacking Vs MicroAcquire For Buying E-commerce Brands
What Is MicroAcquire and How Does It Work?
MicroAcquire, now known as Acquire.com, is a marketplace where founders list their businesses for sale.
The platform started with SaaS but now lists a variety of other internet-based businesses, including e-commerce, content sites, and small online brands.
Their model is pretty straightforward:
Sellers list businesses
Buyers browse and contact sellers directly
MicroAcquire charges subscription fees for access
Like Flippa and other marketplaces, MicroAcquire does not act as a broker. It does not negotiate deals. It does not run due diligence for buyers.
It just provides you with access and messaging tools.
According to MicroAcquire’s public data, thousands of deals have been listed on the platform. While the volume of listings is high, the quality varies widely.
This setup works well for operators who want to buy a business and run it themselves.
However, it might not work for investors who are looking for predictable outcomes in their investments.
We Help You Buy / Build, Manage and Scale E-commerce Brands for an EXIT
E-commerce Simplified for Busy Individuals – We handle the buying, building, and scaling, so you can focus on what matters.
Growth-Focused Strategies – From sourcing to marketing, we drive growth and prepare you for a profitable exit.
Expertly Managed Exits – We build a high-value brand designed for a Lucrative exit.
What Is TrendHijacking And How Does It Work?
TrendHijacking sets it apart from MicroAcquire in that it is not a listing platform.
This means it does not allow sellers to post businesses freely.
So, how does it work?
It simply works on the buyer’s side only.
Trend Hijacking sources deals privately through a network of more than 2,300 sellers and 54 brokers.
Each deal is reviewed before it ever reaches an investor.
Unlike the other online platforms, their focus isn't on speed or volume.
They’re more inclined to acquire profitable e-commerce businesses at below-market value, scale them using proven systems, and exit at higher multiples.
Going through some of their case studies, you can clearly see how they have achieved this in the past.
TrendHijacking works with investors in three main ways:
Smart Acquisition Program
Acquisition Partnership Program
Automation Program
In all these cases, the investor owns the business. TrendHijacking handles sourcing, checks, negotiation, and often operations.
Deal Quality And Screening
This is one of the biggest differences between the two platforms: MicroAcquire Vs Trend Hijacking.
When working with MicroAcquire, you should expect the following:
The sellers control listings
Financials are shared by the seller
Quality of deals ranges from strong to very weak
The buyers must screen everything themselves
A 2023 report from FE International noted that first-time buyers often underestimate risk when buying a business directly from founders.
This makes it easy to miss common issues like rising ad costs, supplier risk, and owner dependence.
As for the Trend Hijacking, you should expect the following:
Deals are screened before buyer review
Financials are checked line by line
Traffic, margins, and operations are tested
Weak deals never reach investors
With such a comprehensive screening process at TrendHijacking, they end up rejecting far more deals than it presents.
And this is a good thing in that it saves buyers time and money while shielding them from the risks associated with acquiring existing e-commerce brands.
Pricing and Valuation Logic
The deals featured on MicroAcquire usually reflect the seller's expectations and not the buyer's safety.
As with top platforms like Empire Flippers, many e-commerce businesses on MicroAcquire list at 2.5x to 4x annual profit.
Some list even higher if growth looks strong. The sellers' price for best-case outcomes.
TrendHijacking uses a completely different approach. Their typical acquisition multiples are as follows:
Under $200K profit deals: 0.8x to 1.2x annual profit
Larger stable deals: 1.2x to 1.5x annual profit
This is simply below the market value pricing and helps create instant equity.
What’s more, it also gives the buyer options. Even if growth slows, the resale value remains possible without experiencing losses.
This pricing gap is one of the main reasons TrendHijacking investors break even faster.
Read This Next: How To Value An E-commerce Business (Ultimate Guide)
Due Diligence Depth
If you’re working with MicroAcquire, they expect you (the buyer) to handle due diligence on your own.
The platform doesn’t provide you with any help reviewing the available deals.
As a buyer, you must do the following on your own:
Verify revenue
Review ad accounts
Check supplier contracts
Assess team dependence
Identify hidden risks
Experienced operators may manage this well, but many first-time buyers may find it challenging.
Fortunately, TrendHijacking runs forensic-level due diligence on your behalf before a deal is shared. This typically includes:
Profit verification
Traffic and ad analysis
Supplier and logistics review
Customer concentration checks
Risk mapping
With this kind of expert support, you can detect problems early, saving you from getting any surprises after closing.
We Help You Buy / Build, Manage and Scale E-commerce Brands for an EXIT
E-commerce Simplified for Busy Individuals – We handle the buying, building, and scaling, so you can focus on what matters.
Growth-Focused Strategies – From sourcing to marketing, we drive growth and prepare you for a profitable exit.
Expertly Managed Exits – We build a high-value brand designed for a Lucrative exit.
Negotiation and Buyer Advocacy
MicroAcquire does not negotiate on behalf of buyers. This means you negotiate directly with the sellers.
This creates a natural imbalance, especially when sellers have sold businesses before.
TrendHijacking is unique in that it represents the buyer only.
They handle negotiations on behalf of the buyer, with their end goals being:
Lower purchase price
Better handover terms
Risk protection clauses
Cleaner transitions
According to Harvard Business Review research on M&A outcomes, deals with buyer-side representation close at lower valuations on average and perform better post-close.
This matters more than most buyers realize.
Post-Purchase Support and Operations
After buying an e-commerce business through MicroAcquire, buyers are on their own.
The platform does not offer any post-acquisition support, so you shouldn’t expect help with the following:
Hiring teams
Managing logistics
Scaling ads
Improving margins
Planning exits
While this is fine for hands-on operators, it is risky for investors with limited time.
GOOD NEWS: TrendHijacking stays involved after the purchase.
Depending on the program you choose, you can enjoy support in the following key areas:
Team setup and management
Operations and supply chain fixes
Marketing and growth systems
Profit optimization
Exit planning from day one
NOTE: In the Acquisition Partnership Program, Trend Hijacking runs the business fully while the investor owns it.
Risk Management and Downside Protection
Risk is where Trend Hijacking and Micro Acquire fully separate.
MicroAcquire reduces friction but doesn’t take away the risk involved in acquiring existing business.
This means buyers are highly likely to absorb mistakes, surprises, and market shifts.
TrendHijacking, being a buyer-sided platform, puts a lot of effort into ensuring every deal that buyers close through is risk-free.
Some of the top ways they reduce risks include:
1. Buying established e-commerce brands below market value
2. Performing deep checks before acquisition
3. Clear exit planning
Acquiring a business with an exit plan in place makes it more likely to be resold sooner and at a better multiple than unstructured acquisitions.
TrendHijacking builds exit logic before the deal closes.
Speed To Cash Flow And ROI
MicroAcquire buyers often face slow ROI. This is due to high purchase prices and learning curves, which can easily delay break-even.
TrendHijacking targets break-even within 7 to 12 months. This is made possible by:
Lower entry prices
Existing cash flow
Active profit improvement
A faster break-even reduces stress and improves decision-making for investors.
Who Is MicroAcquire Best For?
Now that we have compared the two platforms side by side, you might be asking yourself, “Who is MicroAcquire best for?”
You should consider working with MicroAcquire if:
You want direct access to founders
You enjoy deal hunting
You plan to operate daily
You accept a higher risk
You have time and experience
However, this platform is NOT ideal for passive investors or professionals with limited time.
Read This Next: Empire Flippers Vs Trend Hijacking for Buying E-commerce Businesses
Who Is Trend Hijacking Best For?
TrendHijacking is the ideal choice for investors looking to acquire e-commerce brands. It is an ideal option if you:
Want buyer-side protection
Care about downside risk
Want faster ROI
Value post-purchase support
Plan for exits from day one
In simpler words, the Trend Hijacking model suits serious capital deployment, not experimentation.
Final Verdict
MicroAcquire and TrendHijacking are designed to solve different problems.
MicroAcquire helps buyers find deals. It offers access and speed but does not protect buyers after the introduction.
TrendHijacking helps investors build wealth through e-commerce ownership.
It focuses on buying right, fixing what matters, scaling with discipline, and exiting with profit.
If you want to search and negotiate on your own, MicroAcquire will work for you.
If you want structure, protection, and long-term outcomes, TrendHijacking is the best option for you.
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