While physical products have dominated the dropshipping landscape, digital products are rapidly gaining traction.
When dropshipping digital products you are not creating your digital products, you are selling products you have bought the rights to distribute from the original creator.
Let’s explore some of the most promising trending digital dropshipping products for 2024. We will also provide insights into identifying trending products and marketing strategies for selling digital products.
What Are Digital Dropshipping Products?
Digital dropshipping products adopt the dropshipping model where you sell digital products to customers without having to store or handle the products yourself physically. Some examples of digital products include ebooks, music, software, online courses, and virtual goods in video games.
You also don’t create the products yourself, you buy the rights to distribute them from private label rights platforms like PLR.me, Big Product Store, and others. After buying the rights to the products, you go a step further to customize the products to fit your brand by changing its design and creating a landing page for it.
Why Sell Digital vs Physical Products
Selling digital products offers several advantages over physical products, including:
Low Operating Costs: With digital products, you don’t have to worry about production, packaging, shipping, or inventory. This eliminates running costs and frees you up to focus on product development and marketing. You also don’t have to create the products yourself, you can buy rights to digital products for as low as $5-$20.
Global Reach: You can sell digital products to customers globally, as long as they have an internet connection. You can reach a wider audience without worrying about inventory management or shipping.
Easy Scalability: You can sell an unlimited number of digital products without having to worry about inventory or shipping logistics. This makes it easier to grow your business and reach more customers.
Higher Profit Margins: Since digital products have low operation costs, you enjoy higher profit margins than physical products. Also, unlike physical dropshipping where you spend up to 50% of your revenue on ads, and even another 50% on product fulfillment, you spend $0 on fulfillment and product shipping, which significantly increases your profit margin
Where Can I Sell Digital Products?
There are several online platforms where you can sell your digital products. Here are some of the most popular options:
Personal Website: Setting up your e-commerce sites using platforms like Webflow, Wix, Shopify, etc gives you control over branding, pricing, and customer experience. However, growing requires technical expertise, website maintenance, and marketing efforts.
Online Marketplaces: You can also use third-party marketplaces with a large audience (e.g. Amazon, Gumroad, Creative Market). However, you’ll likely have limited pricing and branding power, and competition will be intense.
Social Media Platforms: You can also use social media platforms like Facebook, Instagram, Pinterest, etc to showcase your products directly to your audience. However, you would still need a landing page or digital storefront where people can buy the digital products; the social media platform’s purpose is engagement and building relationships rather than direct sales.
What Are the Trending Digital Products to Dropship in 2024?
While there are so many digital products you can sell. Here are some of the top-trending digital products to dropship in 2024:
1. Educational Content
People are constantly acquiring new skills and updating their knowledge, so dropshipping online courses allows you to tap into this growing market. You can get guides, video courses, and other educational content from PLR products, Digital Products Pro, Devulture, and other PLR platforms.
When creating courses, ensure they are packed with valuable information for your audience. Offer in-depth knowledge and specialize in a particular niche. For instance, when creating a UGC course, focus on a specific aspect, like “How to Use UGC to Expand Your Beauty Business.”
Aside from in-depth courses, you can tap into the growing homeschooling market by selling other educational resources, such as worksheets, lesson plans, and study guides.
Also, make your courses engaging by adding exercises, quizzes, and assignments. This will help your students get the most out of your courses and encourage them to leave positive reviews and recommend your courses to others.
2. Ebooks | Audiobooks
People are constantly acquiring new skills and updating their knowledge, so dropshipping online courses allows you to tap into this growing market. You can get guides, video courses, and other educational content from PLR products, Digital Products Pro, Devulture, and other PLR platforms.
When creating courses, ensure they are packed with valuable information for your audience. Offer in-depth knowledge and specialize in a particular niche. For instance, when creating a UGC course, focus on a specific aspect, like “How to Use UGC to Expand Your Beauty Business.”
Aside from in-depth courses, you can tap into the growing homeschooling market by selling other educational resources, such as worksheets, lesson plans, and study guides.
Also, make your courses engaging by adding exercises, quizzes, and assignments. This will help your students get the most out of your courses and encourage them to leave positive reviews and recommend your courses to others.
Most people have made the shift from print to digital books. The demand for ebooks and audiobooks is also expected to grow in 2024, so now is a good time to create and sell ebooks on interesting topics your target audience can relate to. You can visit websites like Digital PLR or Devulture to find ebooks and audiobooks you can buy the rights to.
Keep in mind that dropshipping your ebooks requires significant marketing effort, so invest in both organic and paid promotions for your ebooks. For example, you can host events, create giveaways, and offer seasonal discounts to drive traffic and sales to your dropshipping store.
3. Digital Art | Illustrations | Graphics Templates
Many designers need high-quality illustrations and digital artwork for their projects. But they don’t want to spend hours creating it from scratch.
You can tap into this market by selling customizable ready-made illustrations and digital art. This way, they can simply add the artwork to their website design, marketing materials, and social media graphics, without having to worry about creating it themselves.
Another market for digital arts is people who simply love art, you can sell digital art and illustrations like wallpapers, desktop/mobile themes, etc.
You can also create and sell ready-made templates for presentations, landing pages, social media graphics, and other creative projects.
4. Software and Applications
People are constantly looking for ways to automate their tasks, and building and selling software that meets their specific needs allows you to leverage this market. You can get pre-built software and applications like fintech apps, SaaS web apps and more for sale on platforms like Digital Products Pro or PLR products.
When creating software and applications, follow the project’s requirements carefully. This will lead to positive reviews, satisfied users, a strong brand reputation, and recommendations from others.
5. Licensed Products- Images| Videos| Music| Audio
As a creative who creates stunning images, videos, and music. Copyrighting your digital creations, puts a lock on your masterpieces, granting you the exclusive right to decide who can use them and how.
This exclusive right is a valuable asset that allows you to protect your work and open the door to opportunities to earn passive income. You can either sell these assets on your dropshipping store or use online marketplaces like Shutterstock and others.
6. Digital Planners and Organizers
Digital planners and organizers have become popular tools for individuals seeking to manage their time, tasks, and goals effectively. Dropshipping these digital products can cater to the growing productivity market.
One of the easiest websites to get visually appealing and organized planners is Zelara PLR. It allows you to buy the rights to different planners and customize them to fit your brand or customer’s specifications.
Tips For Creating Digital Products That Sell
1. Product Research
Start with your target audience's interests and preferences. What are they searching for, what knowledge or products do they need? This will help you to identify and pick a niche that resonates with them.
Also, use social media trends, and digital product marketplaces to identify trending topics and products. This helps you understand what your target audience is actively seeking and how your product can fit in.
Next, research competitors and their digital products, find out their strengths and weaknesses, identify gaps in the market, and position your product to fill those voids.
2. Product Development
Find reputable digital product creators with fair licensing terms, and buy the rights to the products you need. You can find high-quality content from dropshipping for as low as $5 on private label rights platforms like Creative Fabrica, PLR.me, Big Product Store, etc.
Regardless of your product type, whether it’s an ebook, online course, or template, ensure your content is well-structured, informative, and visually appealing.
Also, when writing product descriptions, don’t just list features like a grocery list; focus on the benefits that’ll make your audience’s eyes light up. Tell a story that draws them in and whispers, “This is exactly what I need.”
You can also pilot-test your products with a small audience to see how well your products resonate with your audience. Gather feedback, iterate, and refine your product based on their response.
3. Branding and Customization
Customize the look and feel of your products after buying the rights to them, don’t settle for generic. Go beyond just adding your logo, inject your brand’s colors, fonts, and design elements to make the product fit in with your overall brand identity.
You can also provide multiple formats or variations of your product to appeal to different target audiences, for example, downloadable or read-only formats. You can create bundles and packages, subscription packages to get recurring revenue from your digital products.
4. Showcasing Your Products on a Digital Storefront
Invest in a clean, intuitive website that allows your store visitors to easily navigate the website and buy your products. Prioritize fast loading times, mobile optimization, multiple payment options, and a clear call to action.
Add customer testimonials, positive reviews, case studies, and social media mentions to build trust and credibility with potential buyers.
5. Effective Marketing
Your work doesn’t stop after finding a great product idea and displaying it on your website. You have to channel your resources into promoting these products so people see your products and buy them. An easy way to make sure this happens is to use the Trend Hijacking Strategy.
Rather than going head to head with your competitors, the trend hijacking strategy helps you identify trending products and marketing strategies your competitors are going after, and divert the traffic to your store. It optimizes your store to appear at the top of search results when people look for keywords related to the digital products you sell.
The Trend Hijacking strategy helps you become the first choice for your target audience by making sure you have an authentic brand image, a competitive offer, and making your website user-friendly. It also makes your dropshipping business more profitable by helping you cut down on costs you would have incurred if you competing with big brands in the market.
6. Make Continuous Updates
Once you’ve launched your products and are marketing them effectively, pay attention to customer reviews and use them to improve your products. This will help you outperform your competitors and offer the best products in the market.
FAQs About Digital DropShipping Products
What Is an Example of Digital Dropshipping?
Some great examples of digital dropshipping products include ebooks, online courses, software, music, design templates, and digital arts.
Do Digital Products Make Money?
Yes, digital products can be very profitable. You don’t have to spend on shipping or storage; you still get to sell to customers globally.
How Do I Find Trending Products?
Here are some strategies for finding trending products:
Research popular keywords: Use keyword research tools to identify trending keywords related to digital products in your niche.
Analyze social media trends: Follow trends on social media platforms like TikTok and Instagram to see the products people are talking about.
Monitor online marketplaces: Track the best-selling products on popular online marketplaces like Etsy and Creative Market.
Follow industry experts: Read dropshipping guides and follow industry thought leaders in the dropshipping space.
The Bottom Line
Identifying and selling trending digital dropshipping products is a great way to earn money online without dealing with inventory or shipping.
However, the digital dropshipping market is quite competitive, to succeed in this competitive market, you need an effective marketing strategy to attract and convert customers. One great way to do this is to use the Trend Hijacking Strategy to find popular products and promote them effectively.
Book a free call with the Trend Hijacking team to get personalized recommendations to create effective marketing strategies for your digital dropshipping products.
