Overview
This is a Bulgarian-based wholesale clothing manufacturer, established in 2002, with a strong reputation in the design and style industry. The business generates approximately €2.1M in annual revenue with a reported 28% profit margin, signaling solid financial performance. Its primary business model revolves around wholesale clients, but the website indicates potential for retail expansion through eCommerce and private label opportunities.
The brand operates through its website and focuses on high-quality, trend-forward clothing products. The company emphasizes long-term customer relationships and a strong service-oriented approach, catering to both international and local clientele.
Key Insights
Website Performance & Metrics
Website Speed: Moderate; page load times could be improved for global customers to enhance conversion rates.
Product Variation & SKUs: Offers a diverse range of clothing items for men and women, but exact SKU count unavailable publicly. Wide product range suggests good market coverage.
Average Order Value (AOV) & Customer Lifetime Value (CLV): Not publicly available; estimated AOV likely high due to wholesale focus. CLV likely strong due to repeat business in wholesale segment.
Repeat Customer Rate: Not disclosed; historically wholesale clients suggest higher repeat engagement than retail averages.
Website Conversion Rate: Not publicly available; website design is professional but could be optimized for online sales conversion.
Website Design & Presentation: Clean, functional, and professional. Showcases products effectively, though the site lacks advanced eCommerce features like personalized recommendations or automated marketing.
Brand Positioning & Customer Sentiment: Positioned as a trusted, premium wholesale clothing brand. Positive reputation supported by long history (2002–present). Trustpilot reviews need further evaluation for sentiment analysis.
Marketing & Efficiency: Limited online presence; organic traffic likely low (Domain Authority of 2). Paid marketing strategies unknown.
Customer Acquisition Cost (CAC) & Scalability Potential: CAC not publicly disclosed; business heavily reliant on relationships and wholesale channels. Opportunity exists to scale through eCommerce and digital marketing.
Product Offering & Marketing Angle: Strong potential for repositioning with private label retail products. Unique design offerings could appeal to global retail consumers beyond wholesale.
Financials
Annual Revenue: €2,115,478
Annual Profit: €596,105
Profit Margin: 28%
Profit Multiple: 4.2x
Revenue Multiple: 1.2x
Monthly Revenue: ~€176,289
Monthly Profit: ~€49,675
Comment: Multiples are within reasonable ranges for established wholesale businesses; however, no detailed financial records are available online. Verification with the seller is recommended.
Marketing (Paid & Organic)
Organic traffic limited; low Domain Authority (DA 2) indicates SEO opportunities.
Paid marketing strategies not disclosed; potential for growth exists through digital channels such as Google Ads, social media, and B2B marketplaces.
Operational Efficiency
Established production capability with 23 years of operational history.
Wholesale-focused model likely streamlines fulfillment processes.
Scope for operational improvements in digital order management and eCommerce fulfillment.
Customer Data & Relationships
Wholesale relationships are the cornerstone of the business.
Customer email list and order history not publicly available, but retention appears strong given longevity and repeat clientele.
Legal & Compliance Due Diligence
No legal or compliance issues publicly reported.
Necessary to verify trademark ownership, manufacturing licenses, and international sales compliance.
Challenges Identified
Limited Online Presence: Low DA and minimal eCommerce focus limit growth potential in the retail segment.
Data Gaps: Customer metrics (CLV, repeat rate), CAC, and detailed financials are not publicly available.
Dependence on Wholesale: Current business model relies heavily on existing wholesale relationships. Transitioning to a retail eCommerce model may require investment and marketing expertise.
Scalability Constraints: Website speed and marketing infrastructure may hinder rapid growth without investment.
Lack of Transparency on Marketing & Operational Efficiencies: Potential investors must verify internal systems, supplier reliability, and customer acquisition strategies.
Recommendations
Financial Verification: Engage the seller for detailed revenue and profit records for the last 12–24 months.
Customer & Marketing Insights: Understand existing customer acquisition strategies, marketing spend, and future growth plans.
Brand Expansion: Explore opportunities to leverage the brand's private label potential in eCommerce retail to increase margins.
Website & SEO Optimization: Improve website speed, SEO, and conversion-focused features to enhance online sales potential.
Operational Review: Assess fulfillment capacity, supply chain reliability, and software tools used for order management.
Conclusion
The brand presents a compelling acquisition opportunity with a profitable wholesale business, strong brand reputation, and potential for retail expansion. While the business demonstrates stable financial performance, key information gaps remain regarding detailed customer metrics, marketing strategies, and operational efficiency.
This acquisition could be highly rewarding if the investor is prepared to:
Verify financials and customer data.
Strategically expand online retail presence.
Optimize operational systems for eCommerce scalability.
Engaging directly with the seller to understand their motivations for selling, marketing strategies, and future growth plans is crucial before making a final acquisition decision.
