About The Business

This online business is a 12 month old Shopify brand specialising in portable retro gaming consoles. The brand targets gaming enthusiasts and nostalgia driven customers with high quality, easy to use consoles offering a wide range of games. Leveraging organic social media marketing, the online store has generated $253,620 in revenue and $139,968 in net profit, maintaining impressive 55% profit margins. With a robust social media presence across YouTube (104k subscribers), TikTok (19.4kfollowers), Instagram (11.6k followers), and Snapchat (26k followers), the brand consistently drives organic traffic, achieving significant sales without heavy reliance on paid advertising.

Why This Business Started:

The Shopify store was created to fill a growing demand for portable retro gaming devices. The founder identified a gap in the market for high quality consoles that combine affordable pricing with classic gaming nostalgia, creating an engaging and enjoyable experience for customers. This innovative approach has established the online store as a go to brand for retro gaming fans globally.

Key Highlights:

• 12 Month Old Shopify Brand

• $253K+. Revenue, $140K Net Profit, 55%. Margins

• Strong Social Media Presence: 104k YouTube Subscribers, 19.4k TikTok Followers,

• 11.6k Instagram Followers, 26k Snapchat Followers

• Daily Organic Content Creation by Experienced Creators

• Fully Automated Operations with VA and Supplier

• 7-14 Day Worldwide Shipping

• Black Friday Performance: $10,000+ in Sales

• Customer Support & Fulfilment

The ecommerce business operates with minimal owner involvement thanks to an experienced management team:

Virtual Assistant (VA): Handles customer inquiries and email support efficiently, costing $100-180/month.

Private Supplier in China: Manages production and fulfillment, offering flexible MOQ and bulk ordering to increase profit margins.

Shipping times are 7-14 days worldwide, and the supplier’s strong relationship with the brand ensures reliability and flexibility for product variations or branding opportunities.

Both the VA and supplier coordinate via group chat for seamless operations.

Market Position:

The establihsed ecommerce brand is a market leader in the portable retro gaming niche, with unparalleled organic reach and a loyal customer base. The brand’s dominance on YouTube and its engaging content create significant barriers to entry for competitors, securing its position as a top player in this thriving market.

How To Grow This Business

• Paid Advertising: Scale with targeted TikTok, Facebook, and Google Ads to expand reach and conversions.

• Email Marketing: Utilise the 4,500+ customer email list for segmented campaigns to boost repeat sales and loyalty.

• Product Line Expansion: Introduce new gaming devices, accessories, or themed editions to increase average order value.

• Affiliate Marketing: Expand the affiliate program to onboard more creators and drive additional organic growth.

• Sales Channels: Launch on Amazon and TikTok Shop to diversify revenue streams.

• SEO Optimization: Enhance website SEO to capture more organic search traffic from gaming related queries.

• Geographical Expansion: Target new regions with localised marketing campaigns and translated websites.

• Custom Branding: Work with the supplier to develop branded packaging and exclusive designs.

Conclusion

This is a low maintenance, high profit business with a proven track record and immense growth potential. Its viral content strategy, loyal customer base, and established presence in the retro gaming market make it an ideal acquisition for new or experienced buyers. With opportunities to scale through paid ads, product expansion, and international growth, the online business offers a rare chance to acquire a thriving brand in a lucrative niche.

Assets Included:

• Domain

• Store Ownership

• Social Media Accounts

• Pixel Data

• Brand Creators

• Suppliers & VA

• All Assets Related to the Business