Overview

This is a digital-first creative software brand selling plugins and presets primarily for:

• Adobe Premiere Pro

• Adobe After Effects

Core products include:

• MVX – Premiere Pro auto-editing plugin

• FXLAB – After Effects plugin

• DATA – Stylized effects plugin

• Additional presets and creative assets

The business reports:

• $170,602 in revenue (10 months)

• $170,002 in profit (~100% margin)

• ~1,308 customers

• ~$109 AOV

• Fully automated delivery via LemonSqueezy / Stripe

• ~30 minutes/day support requirement

This is positioned as a high-margin, automated, software micro-brand in the growing creator economy.

At face value, the economics are compelling. However, the business is still in early-stage revenue stabilization and has demonstrated visible month-over-month revenue compression after initial peak performance.

This is not a stabilized SaaS business. It is an early-stage, high-margin digital product brand with strong upside but meaningful execution risk.

Key Insights

What’s Working

• 100% gross margin digital model

• No inventory or logistics complexity

• Automated fulfillment and licensing

• Strong AOV (~$109)

• Attractive entry multiple (0.7x revenue / 0.7x profit)

• Clear niche targeting video editors and content creators

• Existing social footprint (34K Instagram, 2.5K YouTube)

What’s Fragile

• Only 10 months of operating history

• Revenue declining after launch spike

• No subscription layer

• No Trustpilot or public review credibility

• Platform dependency (Adobe ecosystem)

• No verified paid acquisition structure disclosed

• Limited proof of repeat purchasing

Detailed Financial Analysis

Observations

1. Launch Spike Effect

   • May peaked at $32K

   • Revenue has not returned to that level

   • Clear downward normalization curve

2. Revenue Compression

   • Q2 strong momentum

   • Q3–Q4 steady decline

   • Early signs of stabilization around $10–16K monthly

3. Expenses Reporting

   • “$0 expenses” for most months is not realistic long-term

   • Likely excludes:

     • Founder time

     • Paid ads (if any)

     • Software dev costs

     • Contractor costs

   • True normalized profit likely lower than stated

4. Run Rate

   • Current realistic baseline: ~$11–14K/month

   • Annualized baseline: ~$132K–$168K

   • Business not compounding  currently stabilizing

Multiple Commentary

At $120,000 asking price:

• Revenue Multiple: ~0.7x

• Profit Multiple: ~0.7x

This is conservative relative to typical digital assets.

However, the discount likely reflects:

• Short track record

• Revenue decline

• Platform dependency risk

• Early-stage volatility

• No subscription revenue

If revenue stabilizes and diversification is introduced, there is clear room for multiple expansion to 1.5x–2.5x.

At face value, pricing is attractive for an operator comfortable underwriting early-stage risk.

Website Performance & Metrics

Website Speed

The storefront is lightweight and conversion-focused. No heavy scripts. Fast load times. Digital checkout flow streamlined.

No visible UX friction.

Product Variation & SKU Count

Core plugin suite + presets.

Estimated 4–7 monetized SKUs.

This is a focused catalog, not SKU-heavy.

Implication:

• Easy management

• Limited upsell depth without new releases

AOV & LTV

• AOV: ~$109 (strong for digital creative niche)

• LTV appears single-purchase dominant

• No subscription model

• No recurring billing

• No maintenance tier

LTV likely front-loaded unless new versions introduced.

Repeat Customer Rate

Given:

• 1,308 customers

• 1,156 orders

Suggests limited repeat behavior.

This must be verified directly.

Conversion Rate

Not disclosed. Needs verification.

Given social audience size vs revenue, conversion efficiency must be audited.

Website Design & Presentation

• Modern creative aesthetic

• Strong visual previews

• Clear targeting of video editors

• Product pages focused on visual transformation

Brand tone is creator-focused, functional, performance-oriented.

Market & Demand Signals

Market Size & Growth

The creator economy continues expanding, particularly short-form content production.

Users rely heavily on:

• Adobe Premiere Pro

• Adobe After Effects

Demand for efficiency plugins is persistent but competitive.

Seasonality

Likely moderate seasonality:

• Higher demand during content surges

• Creator economy tied to platform cycles

Demand appears evergreen but trend-sensitive.

Problem Urgency

This is a productivity enhancer, not a necessity.

It improves workflow speed and stylistic output.

This makes it:

• Valuable to professionals

• Optional for hobbyists

Product-Market Fit

One-Sentence Value Proposition

Automated video editing and stylized effects tools that accelerate creative workflows for content creators.

Differentiation

• Automation angle

• Visual intensity

• Creative positioning

However:

• No patent moat

• No exclusive Adobe integration

• Replicable functionality by skilled developers

Moat is brand + audience + code execution.

Brand Strength & Perception

Social Presence

• Instagram: 34K followers

• YouTube: 2.5K subscribers

• Email list: 1,308 buyers

Audience exists but needs engagement validation.

Trust Signals

• No Trustpilot reviews

• No major third-party review platform presence

• No visible press

Zero Trustpilot reviews is notable.

For a paid plugin brand, absence of third-party validation introduces buyer hesitation and reduces perceived authority.

This is a weakness but also fixable.

Marketing & Traffic

Organic

Likely primary driver:

• Instagram reels

• YouTube demonstrations

• Creator tutorials

Requires validation of:

• Traffic breakdown

• % from social vs direct vs organic search

Paid

No clear paid strategy disclosed.

If revenue is primarily organic:

• Risk: algorithm volatility

• Risk: content fatigue

CAC & Scalability

CAC not disclosed.

Without CAC clarity, scalability cannot be underwritten.

If organic-heavy, scaling may require introducing paid acquisition, compressing margins.

Operational Efficiency

Complexity

• No inventory

• No shipping

• Automated license delivery

• Minimal daily workload

Operationally simple.

Developer Risk

Must verify:

• Code ownership

• Documentation quality

• Compatibility maintenance process

• Update cycle with Adobe releases

Software businesses require ongoing compatibility updates.

Customer Data & Relationships

• 1,308 email contacts (buyers)

• No visible community layer

• No forum, Discord, or ecosystem

Relationship depth appears transactional.

Opportunity:

• Subscription model

• Update plans

• Community layer

• Creator challenges

Legal & Compliance Due Diligence

Must verify:

• Source code ownership

• No copyright infringement

• Proper Adobe SDK compliance

• License terms

• Refund history

• Chargeback rate

• Data protection compliance (GDPR/CCPA)

• Business registration documentation (Wyoming LLC)

Software IP validation is critical before acquisition.

Competitive Landscape

Highly competitive niche.

Competitors include:

• Independent plugin developers

• Marketplace sellers

• Large creative tool ecosystems

Low switching costs.

Moderate commoditization risk.

Defensibility is brand-driven, not technology-protected.

Risk & Fragility Analysis

• Revenue declining post-launch

• Platform dependency (Adobe)

• No recurring revenue

• No third-party validation

• No proof of paid scalability

• Early-stage volatility

• Possible founder-led growth tactics

Growth Levers

Clear visible expansion levers:

• Subscription version updates

• Cross-platform expansion

• Bundle stacking

• Tiered licensing

• B2B agency plans

• YouTube SEO content strategy

• Affiliate program

The opportunity is structural optimization, not reinvention.

Unfair Advantage Check

Hard to copy:

• Existing audience

• Email buyers

• Validated demand proof

• Functional working code

Easy to copy:

• Concept

• Plugin idea

• Visual marketing style

Scale improves:

• Brand trust

• Data insights

• Conversion efficiency

Scale increases:

• Support load

• Update burden

• Platform compliance exposure

Challenges Identified

• Revenue normalization after initial surge

• No subscription monetization

• 100% margin likely not normalized

• No public reviews

• Limited repeat purchasing

• Early-stage financial durability

• Adobe ecosystem dependency

• Unknown CAC

Recommendation

This is a high-margin early-stage digital software acquisition priced attractively at $120,000.

Proceed only if:

• Revenue of the past 3–4 months is verified via Stripe/LemonSqueezy exports

• Traffic sources are broken down clearly

• Refund and chargeback rates disclosed

• CAC data provided

• Code ownership validated

• Seller explains rationale for exit

• Product roadmap confirmed

This is an operator’s opportunity.

It requires:

• Subscription layer introduction

• Brand authority building

• Paid acquisition testing

• Review infrastructure

• Customer lifecycle optimization

It is not yet a mature SaaS asset.

Conclusion

This is a real, profitable digital creative software brand with impressive early traction and exceptional margin quality.

However, it is still in its stabilization phase. The decline from its early revenue peak signals that demand must now be structurally reinforced rather than launch-driven.

At the current valuation, the asset offers asymmetric upside for a capable operator willing to:

• Strengthen monetization mechanics

• Build brand authority

• Diversify traffic sources

• Introduce recurring revenue

If revenue stability and traffic durability are confirmed, this represents a compelling acquisition at a conservative multiple.

If not validated, the risk profile remains elevated due to age and volatility.

This is a calculated growth acquisition  not a passive income asset.