About The Business
This is a well-positioned e-commerce brand specializing in retro-style cycling apparel. The business has established itself as a leader in the niche market, combining vintage aesthetics with modern performance materials to attract a dedicated customer base. With a proven revenue model, strong operational efficiency, and a scalable supply chain, the business presents an excellent acquisition opportunity for buyers looking to enter or expand in the sports and outdoor sector.
Business Overview
Key Highlights:
Established Brand: Operating since 2017, with a dedicated niche in vintage cycling gear.
High-Growth E-commerce Model: Built on Shopify, benefiting from direct-to-consumer (DTC) sales.
Scalable Business: No inventory holding; orders are produced on demand, ensuring minimal overhead costs.
Multi-Channel Marketing: Driven by Facebook Ads, Google search, and repeat customers.
Consistent Performance: Strong revenue generation with high fulfillment rates.
Global Customer Base: Strong sales in US, UK, Germany, and France, with growth opportunities in other markets.
Operations & Business Model:
Direct Fulfillment Model: Orders are placed with two suppliers in China, eliminating the need for inventory storage.
Lean Operation: Only two employees manage the business—one for operations and marketing, another for packaging and shipping.
High Customer Retention: 25% of revenue comes from repeat customers.
Low Refund Rate: 0.0% refund rate, indicating high customer satisfaction and quality assurance.
Technology & Analytics: Shopify and Google Analytics provide real-time insights for marketing optimization.
Financial & Performance Data
Key Financial Metrics (Past 12 Months):
Revenue: $226,952
Orders Processed: 3,344
Average Order Value (AOV): $68.00
Fulfillment Rate: 99.6%
Profit Margins: Strong, with no inventory holding costs
Advertising ROAS: 2.6x
Customer Acquisition Cost (CAC): $0.30 per customer
Email Subscribers: 28,000+ (Potential for email marketing growth)
Growth & Scalability Opportunities
Expand Marketing Beyond Facebook: Currently, Facebook Ads are the primary driver; adding Google Shopping, Instagram Ads, and influencer collaborations could expand reach.
Email & SMS Marketing: With a 28,000+ email list, targeted promotions and automated campaigns could drive more conversions.
Wholesale & Marketplace Expansion: Entering Amazon, Etsy, or Walmart could unlock new revenue streams.
SEO Optimization: 39% of traffic is from organic search—investing in content marketing and backlinks could boost rankings.
Geographic Expansion: EU and Asia-Pacific markets present untapped potential.
Upselling & Bundling: With a high AOV of $68, strategic bundling and upselling can increase revenue per transaction.
Conclusion
This is a highly profitable, lean, and scalable e-commerce business with a strong foundation in a growing niche market. The turnkey nature, zero inventory risk, and global demand make it an attractive acquisition for strategic buyers, investors, or operators looking to enter the thriving sports and outdoor e-commerce sector. With high engagement rates, a proven track record, and multiple untapped growth opportunities, this business is primed for expansion and long-term profitability.
