Overview
This is a digital-first platform designed to serve the rapidly growing tabletop RPG (TTRPG) market. The business offers high-quality, customizable RPG maps for game masters, writers, and designers, providing a streamlined digital solution with immediate delivery and zero physical inventory.
Key operational strengths include:
Fully digital fulfillment process, eliminating inventory, shipping, and storage costs.
Automated website operations integrated with WooCommerce and third-party platforms like Patreon, DriveThruRPG, and Etsy for additional revenue streams.
Established brand presence in the RPG community with a large email list (33,562+ subscribers) for marketing and engagement.
Scalable business model with minimal daily operational requirements, making it suitable for remote management by a small team or solo operator.
The sale includes all digital assets, social media accounts, ad accounts, brand collateral, and supplier contacts.
The business presents a turnkey digital asset in a niche yet expanding market, with substantial opportunities for subscription models, international expansion, and influencer-driven growth.
Key Insights
Website Performance and Metrics
Website Speed: Built for efficient digital downloads; optimized for fast access and order fulfillment.
Product Variation & SKUs: Offers a wide range of customizable map packs and bundles; weekly updates introduce new content. Moderate SKU volume with expansion potential.
AOV & Customer Lifetime Value: AOV not publicly disclosed; 15.42% repeat customer rate indicates opportunity to improve LTV through subscription models and bundle promotions.
Website Conversion Rate: Not disclosed; optimized checkout and immediate product access suggest healthy digital conversion performance.
Website Design & Presentation: Clean, professional design focused on usability and appeal to RPG enthusiasts; branding aligns with gaming community expectations.
Brand Positioning & Customer Sentiment: Positioned as a premium, reliable digital RPG resource provider; positive community engagement and low refund rate (0.16%) reinforce brand trust.
Marketing & Efficiency: Marketing split: Meta Ads 80%, Google Ads 10%, organic/SEO 10%. Current campaigns effectively generate traffic and sales; ad spend provides strong ROI.
Customer Acquisition Cost & Scalability: CAC managed via paid ads; opportunity for organic SEO, YouTube/Twitch partnerships, and influencer collaborations to scale at low incremental cost.
Product Offering & Marketing Angle: Highly niche digital maps marketed to RPG enthusiasts. Potential repositioning includes subscription packages, exclusive bundles, and partnerships with RPG platforms (Roll20, Foundry).
Financials
The business reports $961,280 annual revenue with $343,548 annual profit, reflecting a 36% profit margin. Monthly performance shows volatility reflecting product launches and marketing activity:
Nov–Dec 2024: Revenue $88.3k–$106.1k, Profit $24.5k–$39.1k (holiday season peak and strong ad campaigns).
Jan–Feb 2025: Revenue $44.9k–$73.3k, Profit $7.9k–$13.3k (post-holiday normalization).
Mar–Apr 2025: Revenue $49.2k–$66k, Profit $7.3k–$17.6k (moderate fluctuation).
May–Aug 2025: Revenue $34.1k–$64.9k, Profit $10.5k–$11k (steady baseline).
Sep–Oct 2025: Revenue $84.2k–$231.1k, Profit $52.1k–$138.3k (substantial spikes likely from new product drops or marketing pushes).
Multiples: Revenue Multiple 0.3x; Profit Multiple 0.9x. Financials indicate a healthy, profitable operation with potential for further growth through marketing optimization, subscription models, and international expansion.
Marketing (Paid & Organic)
Paid Marketing: Primarily Meta Ads (80%), supplemented by Google Ads (10%).
Organic & Community Channels: Social media engagement, email marketing to 33,562+ subscribers, SEO opportunities.
Expansion Potential: Partnerships with RPG influencers, YouTube/Twitch channels, and tabletop gaming platforms could significantly amplify reach.
Operational Efficiency
Fully automated digital fulfillment.
Minimal daily management required for customer support, content updates, and ad campaigns.
Small team or solo operation feasible; sale includes all processes, supplier contacts, and digital assets.
Customer Data & Relationships
Subscriber base: 33,562+; global customer distribution: USA 66%, Europe 15%, UK 10%, other 9%.
Low refund rate (0.16%) demonstrates strong customer satisfaction.
Repeat purchase rate (15.42%) indicates room to improve retention via subscriptions or loyalty programs.
Legal & Compliance
No physical inventory; minimal regulatory burden.
Review ownership of digital content, brand assets, and ad accounts.
Ensure all platform accounts (Patreon, Etsy, DriveThruRPG) are transferable and compliant.
Challenges Identified
Revenue Volatility: Monthly profits fluctuate significantly based on product releases and marketing campaigns.
Customer Retention: Repeat purchase rate of 15.42% indicates potential to improve LTV through subscriptions or exclusive content.
Marketing Dependence: Heavy reliance on paid advertising; organic growth channels remain underutilized.
International Market Penetration: Only 15% of revenue currently from Europe; localization efforts required for global expansion.
Operational Handover: Requires verification of all ad accounts, platform logins, and process documentation for seamless transition.
Recommendation
Engage with the seller to obtain:
Detailed monthly P&L and customer metrics over the past 12–24 months.
Subscription potential analysis and existing marketing ROIs.
Documentation of ad accounts, platform logins, and operational SOPs.
Growth opportunities include:
Introducing a subscription model for recurring revenue.
Expanding marketplace presence (Patreon, Etsy, DriveThruRPG).
Influencer partnerships and content marketing to increase organic reach.
European localization to expand the customer base.
Conclusion
This is a profitable, automated digital business operating in a niche and expanding RPG market. With $961k annual revenue, 36% profit margin, and a robust email list, the business offers a strong foundation for scalable growth.
Challenges include revenue volatility, reliance on paid ads, and moderate repeat customer rate. Addressing these via subscriptions, international expansion, and influencer marketing can significantly increase profitability and market presence.
