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How To Acquire & Flip A $100K Business For $1M...

Discover How Smart Investors Are Using Acquisitions to Outperform Traditional Investments like Crypto and Real Estate

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How To Acquire & Flip A $100K Business For $1M...

Discover How Smart Investors Are Using Acquisitions to Outperform Traditional Investments like Crypto and Real Estate

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Prepared by:

TrendHijacking Team

Reality Racing Review: Apparel E-commerce Business for Sale

Site Year:

2 years

Monthly Revenue:

USD $92,970

Yearly Revenue:

USD $1,115,647

Annual profit:

USD $224,763

Monthly Profit:

USD $18,730

Profit Margin:

20%

We Help You Buy / Build, Manage and Scale E-commerce Brands for an EXIT

E-commerce Simplified for Busy Individuals – We handle the buying, building, and scaling, so you can focus on what matters.

Growth-Focused Strategies – From sourcing to marketing, we drive growth and prepare you for a profitable exit.

Expertly Managed Exits – We build a high-value brand designed for a Lucrative exit.

Book Your Free Consultation

Book Your Free Consultation

Book Your Free Consultation

Overview

Reality Racing is a niche e-commerce brand positioned in the motorsport-inspired apparel market. The business leverages a print-on-demand model, offering products such as t-shirts and hoodies, while minimizing inventory risk and operational overhead. With an email list exceeding 90,000 subscribers and a global customer base, the brand demonstrates strong potential for scalability.

Despite generating over $1.1M in annual revenue, the business shows volatility in monthly sales and profitability, suggesting dependence on paid campaigns and limited organic reach. Trustpilot reviews highlight mixed customer sentiment praising product quality but criticizing delays, hidden charges, and subscription transparency.

At an asking price of $90,000, the acquisition presents a low multiple entry relative to revenue and profit, reflecting undervaluation but also underlying risks.

Key Insights

Website Performance & Brand Positioning

  • Website Speed & Design: The storefront is modern and visually aligned with the motorsport niche. However, loading speed is average, potentially impacting conversions.

  • Products & SKUs: Limited SKU range (tees, hoodies) constrains repeat purchases and lifetime value. Opportunity exists to expand into accessories, limited drops, and collaborations.

  • AOV & LTV: Current AOV is $62, which is respectable for apparel. However, LTV appears under-optimized due to reliance on one-off purchases and minimal community retention strategies.

  • Conversion & Repeat Rate: Conversion rate is not disclosed, but reliance on paid ads and limited organic traction suggests average conversion (1.5–2.0%). Repeat customer rate is modest and constrained by narrow product offering.

  • Customer Sentiment: Mixed reviews. Positive comments focus on design and quality. Negative reviews highlight delayed delivery, poor subscription transparency, and billing issues risks for long-term brand credibility.

Marketing & Acquisition

  • Paid Advertising: Sales are largely fueled by Meta Ads. Volatility in revenue correlates with campaign strength, making growth highly dependent on paid acquisition.

  • Organic Reach: Virtually untapped. Social platforms (Instagram/TikTok) are underutilized despite strong niche visual appeal. No influencer collaborations to date leaving a major growth lever unused.

  • Scalability Potential: Email list of 90K+ and an international audience provide a strong foundation for scaling via organic engagement, drops, influencer partnerships, and loyalty programs.

Financial Analysis

Annual Financial Snapshot

Metric

Value

Annual Revenue

$1,115,647

Annual Profit

$224,763

Average Monthly Revenue

$92,970

Average Monthly Profit

$18,730

Profit Margin

~20%

Revenue Multiple

0.1x

Profit Multiple

0.4x

Monthly Breakdown (Feb 2024 – Jan 2025)

Month

Revenue ($)

Profit ($)

Margin %

Feb 2024

19,394

3,228

16.6%

Mar 2024

19,333

2,917

15.1%

Apr 2024

9,236

3,230

35.0%

May 2024

4,732

854

18.0%

Jun 2024

114,970

29,542

25.7%

Jul 2024

159,971

31,036

19.4%

Aug 2024

201,878

53,539

26.5%

Sep 2024

165,863

40,127

24.2%

Oct 2024

76,606

12,416

16.2%

Nov 2024

97,271

18,166

18.7%

Dec 2024

131,910

11,590

8.8%

Jan 2025

114,483

18,118

15.8%

Observations:

  • Strong seasonality and dependence on paid campaigns, with revenue peaking in Aug ($201k) but dropping sharply in May ($4.7k).

  • Margins fluctuate significantly (8–35%), indicating inconsistent ad efficiency.

  • The average profit margin of 20% is healthy for POD, but volatility presents risk.

Challenges Identified

  1. Operational Gaps: Long delivery times and poor subscription transparency risk damaging customer trust.

  2. Over-Reliance on Paid Ads: Lack of influencer and organic strategies exposes the business to volatility if ad performance drops.

  3. Brand Reputation Risks: Trustpilot reviews point to billing issues and poor communication, suggesting weak customer support systems.

  4. Revenue Volatility: Significant fluctuations month-to-month signal instability in cash flow, complicating forecasting.

  5. Product Limitations: Limited SKU range restricts upsell potential and repeat purchase rates.

Recommendation

Reality Racing offers a value-driven acquisition opportunity at its $90,000 asking price. With $1.1M+ in trailing 12-month revenue and $225k profit, the valuation at 0.1x revenue and 0.4x profit is deeply discounted relative to e-commerce norms (typically 2–3x profit).

This undervaluation stems from operational inefficiencies, over-reliance on paid ads, and brand trust issues. However, for a buyer willing to implement improved customer support, transparent subscription management, expanded product lines, and influencer-driven organic growth, the upside is significant.

We recommend:

  • Conducting direct discussions with the seller to clarify:

    • Recent 3-month revenue & profit trends.

    • Reason for sale.

    • CAC and ad spend breakdown.

  • Implementing immediate customer service reforms to rebuild trust.

  • Leveraging the 90K+ email list with stronger retention strategies.

  • Developing influencer/organic campaigns to reduce dependence on Meta ads.

Conclusion

Reality Racing is a young, growing apparel brand with a strong revenue base and a loyal niche audience. While operational and reputational issues are evident, the low acquisition multiple and scalable model make it an attractive buy for investors seeking to grow an undervalued e-commerce asset.

With disciplined marketing diversification, customer experience improvements, and product expansion, this brand could realistically scale back toward consistent 7-figure annual profits within 18–24 months.

Final View: Acquisition recommended, provided risks around customer service, ad dependency, and revenue volatility are factored into post-purchase strategy.

We Help You Buy / Build, Manage and Scale E-commerce Brands for an EXIT

E-commerce Simplified for Busy Individuals – We handle the buying, building, and scaling, so you can focus on what matters.

Growth-Focused Strategies – From sourcing to marketing, we drive growth and prepare you for a profitable exit.

Expertly Managed Exits – We build a high-value brand designed for a Lucrative exit.

Book Your Free Consultation

Book Your Free Consultation

Book Your Free Consultation

Prepared by:

Dolapo Adedayo

TrendHijacking Team

Tags

Haircare Online E-commerce Business for Sale Canada

Haircare Online E-commerce Business for Sale Canada

Haircare Online E-commerce Business for Sale US

Haircare Online E-commerce Business for Sale US

Haircare Online E-commerce Business for Sale UK Spain

Haircare Online E-commerce Business for Sale UK Spain

Haircare Online E-commerce Business for Sale UK

Haircare Online E-commerce Business for Sale UK

Shopify Dropshipping Store for Sale US Australia

Shopify Dropshipping Store for Sale US Australia

Shopify Dropshipping Store for Sale Canada

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Shopify Dropshipping Store for Sale UK

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Shopify Dropshipping Store for Sale US

Shopify Dropshipping Store for Sale US

Fashion E-commerce Business For Sale Australia

Fashion E-commerce Business For Sale Australia

Fashion E-commerce Business For Sale Canada

Fashion E-commerce Business For Sale Canada

Financial Overview:

Month
Revenue
Expenses
Profit
Feb 2024
$19,394
$16,166
$3,228
Mar 2024
$19,333
$16,416
$2,917
Apr 2024
$9,236
$6,006
$3,230
May 2024
$4,732
$3,878
$854
Jun 2024
$114,970
$85,428
$29,542
Jul 2024
$159,971
$128,935
$31,036
Aug 2024
$201,878
$148,339
$53,539
Sep 2024
$165,863
$125,736
$40,127
Oct 2024
$76,606
$64,190
$12,416
Nov 2024
$97,271
$79,105
$18,166
Dec 2024
$131,910
$120,320
$11,590
Jan 2025
$114,483
$96,365
$18,118

Contact the seller for more details, or book a viewing

Contact the seller for more details, or book a viewing

Reality Racing Review: Apparel E-commerce Business for Sale
Reality Racing Review: Apparel E-commerce Business for Sale

TrendHijacking Team

Reality Racing Review: Apparel E-commerce Business for Sale

Prepared by:

Reality Racing Review: Apparel E-commerce Business for Sale

Business Location

Business Location

,

Business Location

Business Location

Site Year:

Site Year:

2 years

2 years

Monthly Revenue:

Monthly Revenue:

USD $92,970

USD $92,970

Yearly Revenue:

Yearly Revenue:

USD $1,115,647

USD $1,115,647

Annual profit:

Annual profit:

USD $224,763

USD $224,763

Monthly Profit:

Monthly Profit:

USD $18,730

USD $18,730

Profit Margin:

Profit Margin:

20%

20%

Asking Price:

Asking Price:

$90,000

$90,000

Talk to an expert

We help busy Individuals Build, Launch & Scale an E-commerce Business with the sole purpose of an Exit*

82A James Carter Road Mildenhall Suffolk IP287DE United Kingdom

7901 4th St N, Ste 300, St. Petersburg, FL 33702 United State

Support@trendhijacking.com

+44 20 3287 7320
+1 2136323209
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*DISCLAIMER: All testimonials shown are real but do not claim to represent typical results. Any success depends on many variables that are unique to each individual, business, and product market opportunity, including commitment and effort. Testimonial results are meant to demonstrate what the most dedicated partners, clients, and students have done and should not be considered average. Trendhijacking.com makes no guarantee of any financial gain from the use of its products or services.
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
© 2025 Trendhijacking.com. All rights reserved.
Company No:
13503806

We help busy Individuals Build, Launch & Scale an E-commerce Business with the sole purpose of an Exit*

82A James Carter Road Mildenhall Suffolk IP287DE United Kingdom

7901 4th St N, Ste 300, St. Petersburg, FL 33702 United State

Support@trendhijacking.com

+44 20 3287 7320
+1 2136323209
Logo
Logo
Logo
Logo
Logo
*DISCLAIMER: All testimonials shown are real but do not claim to represent typical results. Any success depends on many variables that are unique to each individual, business, and product market opportunity, including commitment and effort. Testimonial results are meant to demonstrate what the most dedicated partners, clients, and students have done and should not be considered average. Trendhijacking.com makes no guarantee of any financial gain from the use of its products or services.
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
© 2025 Trendhijacking.com. All rights reserved.
Company No:
13503806

We help busy Individuals Build, Launch & Scale an E-commerce Business with the sole purpose of an Exit*

82A James Carter Road Mildenhall Suffolk IP287DE United Kingdom

7901 4th St N, Ste 300, St. Petersburg, FL 33702 United State

Support@trendhijacking.com

+44 20 3287 7320
+1 2136323209
Logo
Logo
Logo
Logo
Logo
*DISCLAIMER: All testimonials shown are real but do not claim to represent typical results. Any success depends on many variables that are unique to each individual, business, and product market opportunity, including commitment and effort. Testimonial results are meant to demonstrate what the most dedicated partners, clients, and students have done and should not be considered average. Trendhijacking.com makes no guarantee of any financial gain from the use of its products or services.
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
© 2025 Trendhijacking.com. All rights reserved.
Company No:
13503806