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How To Acquire & Flip A $100K Business For $1M...

Discover How Smart Investors Are Using Acquisitions to Outperform Traditional Investments like Crypto and Real Estate

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How To Acquire & Flip A $100K Business For $1M...

Discover How Smart Investors Are Using Acquisitions to Outperform Traditional Investments like Crypto and Real Estate

Learn More

Prepared by:

TrendHijacking Team

Lumiq Bottle Review: Wellness E-commerce Business for Sale

Site Year:

2 years

Monthly Revenue:

USD $117,103

Yearly Revenue:

USD $1,405,240

Annual profit:

USD $245,132

Monthly Profit:

USD $20,428

Profit Margin:

17%

We Help You Buy / Build, Manage and Scale E-commerce Brands for an EXIT

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Overview

Lumiq Bottle is a young but revenue-generating wellness brand specializing in hydrogen water bottles. With $2.1M+ lifetime sales and a cumulative net profit of $364k, the business demonstrates strong product-market fit in a growing niche tied to health, wellness, and biohacking trends.

The brand has built traction primarily through paid acquisition (Meta & Google Ads) with an average order value of $164 and an engaged customer list of over 18,500. Inventory worth $39,000 is prepaid and included in the sale, along with all IP, assets, and customer data.

The business shows flashes of scalability with high revenue months (e.g., $174k in Dec 2024) but also significant volatility and margin compression, raising questions about sustainability, customer experience, and operational resilience.

Key Insights

Website Performance & Brand Positioning

  • Website Speed & Design: The site is functional, clean, and wellness-oriented, though load times could be optimized. Presentation is professional but heavily reliant on “science-backed” messaging that risks being perceived as gimmicky if not substantiated.

  • Product Range: Limited SKU offering (primarily hydrogen water bottles) restricts upselling/cross-selling opportunities. Expansion into accessories or complementary wellness products could boost LTV.

  • AOV & CLV: $164 AOV is strong for a DTC brand. However, repeat purchase rates appear modest given the core product is a one-time durable good. CLV is likely low unless additional products are introduced.

  • Conversion Rate: Likely in the 1.5–2.5% range based on paid ad dependence, though seller data would need confirmation.

  • Customer Sentiment: Mixed. Positive reviews highlight perceived health benefits and good support from specific reps, while negative reviews point to product durability issues (batteries failing quickly) and poor customer service/returns policy. This creates reputational risk.

Marketing & Customer Acquisition

  • Channels: Heavy reliance on paid traffic (Meta & Google). SEO presence appears minimal, suggesting an underutilized growth lever.

  • CAC & Scalability: CAC is not disclosed but given ad-driven model, margins suggest customer acquisition costs are significant. Scalability depends on improving organic/influencer marketing and Amazon expansion.

  • Brand Positioning: Positioned as a premium wellness brand, but customer trust is fragile due to complaints about service and product reliability.

Financial Analysis

Monthly Performance (Aug 2024 – Jul 2025)

Month

Revenue ($)

Profit ($)

Margin %

Aug 2024

82,924

14,144

17.0%

Sep 2024

75,417

16,240

21.5%

Oct 2024

95,103

21,790

22.9%

Nov 2024

157,918

35,043

22.2%

Dec 2024

174,963

38,198

21.8%

Jan 2025

126,158

16,729

13.3%

Feb 2025

85,578

11,802

13.8%

Mar 2025

127,443

28,744

22.6%

Apr 2025

159,986

31,762

19.8%

May 2025

130,262

10,874

8.3%

Jun 2025

104,189

11,632

11.2%

Jul 2025

85,299

8,174

9.6%

Analysis:

  • Revenue shows volatility with seasonal spikes (Nov–Dec) and sharp dips (Feb, Jul).

  • Profit margins have declined over time, from >20% to under 10% in recent months, suggesting rising CAC, higher ad costs, or weaker conversion efficiency.

  • Annualized profit margin: 17% (moderate but under pressure).

Multiples:

  • Profit Multiple: 0.6x (undervalued relative to eCom averages of 2–3x).

  • Revenue Multiple: 0.1x (very low, reflecting volatility and risk).
    → Suggests an affordable entry price if buyer is confident in stabilizing margins.

Marketing Performance

  • Paid Ads: Meta and Google ads drive most revenue. The seller actively tests creatives but performance fluctuates, reflecting possible ad fatigue.

  • Organic Growth: Weak SEO, no meaningful content strategy, limited influencer footprint. Represents both a weakness and an opportunity.

  • Email Marketing: 18,500+ list, underutilized but a strong owned channel for retention and repeat campaigns.

Operational Efficiency

  • Fulfillment: Bulk sourcing from China with prepaid inventory and a fulfillment partner. Lean operations, but exposure to supply chain risk and shipping delays.

  • Stock: $39,000 prepaid inventory included, lowers immediate working capital needs.

  • Management Load: Minimal largely ad and customer service oversight, making it suitable for delegation or absentee ownership.

Customer Data & Relationships

  • Customer List: ~18,900 customers with a 7,452 order history. Decent database for remarketing.

  • Reviews: Highly polarized. Some customers cite life-enhancing benefits, others accuse the company of being a gimmick with poor service. The lack of flexible returns/refunds amplifies negative sentiment.

  • Retention: Repeat purchase rate likely low, due to the nature of the product. Without diversification, long-term retention remains weak.

Legal & Compliance

  • Brand is trademarked and eligible for Amazon Brand Registry.

  • Potential liability risks if product claims (health benefits) are challenged without sufficient disclaimers. FDA and advertising compliance should be carefully reviewed before scaling.

  • Returns and warranty policies need to be restructured to avoid disputes.

Challenges Identified

  1. Revenue Volatility – Heavy seasonal swings and declining margins.

  2. Product Durability Issues – Battery failures and poor returns policy harm brand trust.

  3. Customer Service Weakness – Multiple negative Trustpilot reviews highlight unresponsiveness.

  4. Over-Reliance on Paid Ads – Lack of diversified traffic sources exposes business to platform risk.

  5. Low Repeat Purchase Potential – Core SKU limits CLV and upsell opportunities.

  6. Regulatory Risk – Health claims may face scrutiny in certain jurisdictions.

Recommendations

  • Product Diversification: Introduce accessories, replacement parts, or other wellness SKUs to lift CLV.

  • Improve Returns & Customer Service: Implement a more transparent policy to restore trust and reduce negative reviews.

  • Scale Organic Growth: Invest in SEO, influencer campaigns, and Amazon marketplace expansion.

  • Operational Improvements: Negotiate better unit economics with supplier, maintain quality control for batteries.

  • Legal Review: Ensure product claims and marketing comply with wellness regulations.

  • Evaluate Seller Motives: Confirm reasons for sale and probe deeper into declining profitability before acquisition.

Conclusion

Lumiq Bottle presents a rare opportunity: a young wellness brand with $2.1M+ in sales, established profitability, and undervalued multiples relative to peers. The $149,999 asking price appears attractive on paper.

However, challenges around customer sentiment, product reliability, and profit margin sustainability must not be underestimated. Success will hinge on addressing service issues, diversifying traffic sources, and broadening the product range to stabilize revenue and maximize CLV.

Verdict: A potentially undervalued acquisition with significant upside but only for a buyer willing to invest in brand repair, operational tightening, and marketing diversification.

We Help You Buy / Build, Manage and Scale E-commerce Brands for an EXIT

E-commerce Simplified for Busy Individuals – We handle the buying, building, and scaling, so you can focus on what matters.

Growth-Focused Strategies – From sourcing to marketing, we drive growth and prepare you for a profitable exit.

Expertly Managed Exits – We build a high-value brand designed for a Lucrative exit.

Book Your Free Consultation

Book Your Free Consultation

Book Your Free Consultation

Prepared by:

Dolapo Adedayo

TrendHijacking Team

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Financial Overview:

Month
Revenue
Expenses
Profit
Aug 2024
$82,924
$68,780
$14,144
Sep 2024
$75,417
$59,177
$16,240
Oct 2024
$95,103
$73,313
$21,790
Nov 2024
$157,918
$122,875
$35,043
Dec 2024
$174,963
$136,765
$38,198
Jan 2025
$126,158
$109,429
$16,729
Feb 2025
$85,578
$73,776
$11,802
Mar 2025
$127,443
$98,699
$28,744
Apr 2025
$159,986
$128,224
$31,762
May 2025
$130,262
$119,388
$10,874
Jun 2025
$104,189
$92,557
$11,632
Jul 2025
$85,299
$77,125
$8,174

Contact the seller for more details, or book a viewing

Contact the seller for more details, or book a viewing

Lumiq Bottle Review: Wellness E-commerce Business for Sale
Lumiq Bottle Review: Wellness E-commerce Business for Sale

TrendHijacking Team

Lumiq Bottle Review: Wellness E-commerce Business for Sale

Prepared by:

Lumiq Bottle Review: Wellness E-commerce Business for Sale

Business Location

Business Location

,

Business Location

Business Location

Site Year:

Site Year:

2 years

2 years

Monthly Revenue:

Monthly Revenue:

USD $117,103

USD $117,103

Yearly Revenue:

Yearly Revenue:

USD $1,405,240

USD $1,405,240

Annual profit:

Annual profit:

USD $245,132

USD $245,132

Monthly Profit:

Monthly Profit:

USD $20,428

USD $20,428

Profit Margin:

Profit Margin:

17%

17%

Asking Price:

Asking Price:

$149,999

$149,999

Talk to an expert

We help busy Individuals Build, Launch & Scale an E-commerce Business with the sole purpose of an Exit*

82A James Carter Road Mildenhall Suffolk IP287DE United Kingdom

7901 4th St N, Ste 300, St. Petersburg, FL 33702 United State

Support@trendhijacking.com

+44 20 3287 7320
+1 2136323209
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*DISCLAIMER: All testimonials shown are real but do not claim to represent typical results. Any success depends on many variables that are unique to each individual, business, and product market opportunity, including commitment and effort. Testimonial results are meant to demonstrate what the most dedicated partners, clients, and students have done and should not be considered average. Trendhijacking.com makes no guarantee of any financial gain from the use of its products or services.
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
© 2025 Trendhijacking.com. All rights reserved.
Company No:
13503806

We help busy Individuals Build, Launch & Scale an E-commerce Business with the sole purpose of an Exit*

82A James Carter Road Mildenhall Suffolk IP287DE United Kingdom

7901 4th St N, Ste 300, St. Petersburg, FL 33702 United State

Support@trendhijacking.com

+44 20 3287 7320
+1 2136323209
Logo
Logo
Logo
Logo
Logo
*DISCLAIMER: All testimonials shown are real but do not claim to represent typical results. Any success depends on many variables that are unique to each individual, business, and product market opportunity, including commitment and effort. Testimonial results are meant to demonstrate what the most dedicated partners, clients, and students have done and should not be considered average. Trendhijacking.com makes no guarantee of any financial gain from the use of its products or services.
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
© 2025 Trendhijacking.com. All rights reserved.
Company No:
13503806

We help busy Individuals Build, Launch & Scale an E-commerce Business with the sole purpose of an Exit*

82A James Carter Road Mildenhall Suffolk IP287DE United Kingdom

7901 4th St N, Ste 300, St. Petersburg, FL 33702 United State

Support@trendhijacking.com

+44 20 3287 7320
+1 2136323209
Logo
Logo
Logo
Logo
Logo
*DISCLAIMER: All testimonials shown are real but do not claim to represent typical results. Any success depends on many variables that are unique to each individual, business, and product market opportunity, including commitment and effort. Testimonial results are meant to demonstrate what the most dedicated partners, clients, and students have done and should not be considered average. Trendhijacking.com makes no guarantee of any financial gain from the use of its products or services.
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
© 2025 Trendhijacking.com. All rights reserved.
Company No:
13503806