Prepared by:

Trendhijacking Team

E-commerce Business for Sale: Le D'affaires Review

Site Year:

7 months

Monthly Revenue:

$540,626

Overall Revenue:

$2,703,130

Monthly Profit:

$75,470

Total Profit:

$377,349

Profit Margin:

14%

Overview

Le D'affaires is a rapidly growing e-commerce brand specializing in high-quality kitchen tools, with its flagship product being the Gourmet Cheese Grater. Launched seven months ago, the brand has gained traction through effective digital marketing strategies, primarily targeting women aged 45-60 who seek practical and efficient kitchen solutions. With total revenue of $2.7M and a profit margin of 14%, Le D'affaires presents a promising investment opportunity within the kitchen niche.

Key Insights

  • Website Performance & Metrics: The website is well-branded and effectively designed, but the product catalog is limited to variations of a single core product. Marketing relies on direct-response advertising, with most traffic generated through Facebook and Instagram ads.

  • Financials: The business has generated $2.7M in revenue with a total profit of $377K in its seven months of operation. The profit margin of 14% is solid, though there is room for optimization. Revenue is steady, with seasonal spikes indicating strong promotional strategy effectiveness.

  • Operational Efficiency: The business operates with relatively low overhead, requiring around 20-25 hours per week from the owner, with additional support from a Virtual Assistant managing customer service. Marketing and order fulfillment are the key operational focuses.

  • Customer Data & Relationships: The business boasts a customer base of 83,411 and an email list of 83,006, indicating strong lead capture strategies. Repeat purchases are driven by promotional offers such as "Buy 1 Get 1 25% OFF" and "Buy 2 Get 1 50% OFF."

  • Legal & Compliance: No legal or compliance issues have been identified. However, there is a lack of customer feedback on platforms like Trustpilot, which may impact trust and credibility.

Challenges Identified

  1. Limited Product Diversity: The brand relies heavily on a single product type, which presents risks in terms of customer retention and market saturation.

  2. Scalability Concerns: While marketing and sales strategies have been successful, expanding beyond Facebook and Instagram advertising to more sustainable channels such as SEO, influencer partnerships, and email marketing automation will be necessary for long-term growth.

  3. Brand Credibility: The absence of third-party reviews or established brand recognition on platforms like Trustpilot may deter potential customers from purchasing.

  4. Customer Retention Strategies: Although promotional offers help drive sales, there is a need for a long-term customer retention plan, such as loyalty programs or additional product offerings.

  5. Seasonality of Sales: Revenue shows spikes during holiday periods, indicating reliance on promotional marketing rather than organic growth.

Recommendation

  • Product Line Expansion: Introduce complementary kitchen tools to encourage repeat purchases and increase Average Order Value (AOV).

  • Diversify Marketing Channels: Reduce dependency on Facebook and Instagram ads by leveraging Google Ads, content marketing, and influencer partnerships.

  • Establish Brand Credibility: Encourage customer reviews on platforms like Trustpilot and Google Reviews to build trust and transparency.

  • Optimize Customer Retention: Implement loyalty programs, subscription offers, or email marketing sequences to maintain engagement with past buyers.

  • Investigate Supplier & Logistics: Ensure that the supply chain can scale with business growth to avoid inventory shortages or fulfillment delays.

Conclusion

Le D'affaires presents a strong investment opportunity in the kitchen e-commerce space. With steady revenue and profit growth, minimal operational complexity, and an engaged target audience, the brand has significant potential. However, challenges such as limited product diversity, brand credibility, and reliance on paid advertising need to be addressed to ensure long-term sustainability and scalability. A strategic expansion of marketing efforts and product offerings would greatly enhance the business's future prospects.

Prepared by:

Dolapo Adedayo

Trendhijacking Team

Financial Overview:

Month
Revenue
Expenses
Profit
Aug 2024
$120,555
$92,617
$27,938
Sep 2023
$117,183
$83,920
$33,263
Oct 2024
$424,705
$311,863
$112,842
Nov 2024
$764,282
$689,558
$74,724
Dec 2024
$1,276,405
$1,147,823
$128,582

Contact the seller for more details, or book a viewing

Contact the seller for more details, or book a viewing

E-commerce Business for Sale: Le D'affaires Review
E-commerce Business for Sale: Le D'affaires Review

Trendhijacking Team

E-commerce Business for Sale: Le D'affaires Review

Prepared by:

E-commerce Business for Sale: Le D'affaires Review

Business Location

Business Location

,

Business Location

Business Location

Business Location

Site Year:

Site Year:

7 months

7 months

Monthly Revenue:

Monthly Revenue:

$540,626

$540,626

Overall Revenue:

Overall Revenue:

$2,703,130

$2,703,130

Monthly Profit:

Monthly Profit:

$75,470

$75,470

Profit Margin:

Profit Margin:

14%

14%

Total Profit:

Total Profit:

$377,349

$377,349

Asking Price:

Asking Price:

$52,150

$52,150

Talk to an expert

We help busy Individuals Build, Launch & Scale an E-commerce Business with the sole purpose of an Exit*

82A James Carter Road Mildenhall Suffolk IP287DE United Kingdom

7901 4th St N, Ste 300, St. Petersburg, FL 33702 United State

Support@trendhijacking.com

+44 20 3287 7320
+1 2136323209
Logo
Logo
Logo
Logo
Logo
*DISCLAIMER: All testimonials shown are real but do not claim to represent typical results. Any success depends on many variables that are unique to each individual, business, and product market opportunity, including commitment and effort. Testimonial results are meant to demonstrate what the most dedicated partners, clients, and students have done and should not be considered average. Trendhijacking.com makes no guarantee of any financial gain from the use of its products or services.
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
© 2025 Trendhijacking.com. All rights reserved.
Company No:
13503806

We help busy Individuals Build, Launch & Scale an E-commerce Business with the sole purpose of an Exit*

82A James Carter Road Mildenhall Suffolk IP287DE United Kingdom

7901 4th St N, Ste 300, St. Petersburg, FL 33702 United State

Support@trendhijacking.com

+44 20 3287 7320
+1 2136323209
Logo
Logo
Logo
Logo
Logo
*DISCLAIMER: All testimonials shown are real but do not claim to represent typical results. Any success depends on many variables that are unique to each individual, business, and product market opportunity, including commitment and effort. Testimonial results are meant to demonstrate what the most dedicated partners, clients, and students have done and should not be considered average. Trendhijacking.com makes no guarantee of any financial gain from the use of its products or services.
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
© 2025 Trendhijacking.com. All rights reserved.
Company No:
13503806

We help busy Individuals Build, Launch & Scale an E-commerce Business with the sole purpose of an Exit*

82A James Carter Road Mildenhall Suffolk IP287DE United Kingdom

7901 4th St N, Ste 300, St. Petersburg, FL 33702 United State

Support@trendhijacking.com

+44 20 3287 7320
+1 2136323209
Logo
Logo
Logo
Logo
Logo
*DISCLAIMER: All testimonials shown are real but do not claim to represent typical results. Any success depends on many variables that are unique to each individual, business, and product market opportunity, including commitment and effort. Testimonial results are meant to demonstrate what the most dedicated partners, clients, and students have done and should not be considered average. Trendhijacking.com makes no guarantee of any financial gain from the use of its products or services.
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
© 2025 Trendhijacking.com. All rights reserved.
Company No:
13503806