Overview

This is a turnkey e-commerce brand focused on plug-and-play solar lighting systems that provide sustainable energy solutions for homes, gardens, and commercial spaces. The business operates on a fully automated dropshipping model with fulfillment managed through long-term supplier partnerships. Orders are prepaid per sale, eliminating inventory risk and reducing operational overhead. The business has established a customer base of 19,687 with 18,474 email subscribers. Meta Ads provide the primary traffic and revenue driver. Trailing twelve-month revenue is USD $348,388 with profit of USD $67,141, reflecting a net margin of 19 percent. Publicly available data shows month-to-month revenue fluctuations, correlated with advertising campaigns and seasonal demand.

Key Insights - Website Performance & Metrics

• Website Speed: Built on Shopify, site performance is likely optimized for e-commerce, but a technical audit is recommended.

• Product Variation & SKUs: The catalog currently focuses on solar lighting systems with potential for expansion into complementary products such as lanterns, pathway lights, and off-grid solutions. SKU diversity is moderate but sufficient for the current market.

• Average Order Value (AOV) & Customer Lifetime Value (CLTV): AOV is $102. CLTV is not disclosed publicly, but the sizable email list and customer base provide strong retention opportunities.

• Repeat Customer Rate: Not publicly provided. Repeat purchase behavior should be verified to assess revenue stability.

• Website Conversion Rate: Not disclosed; conversion metrics should be validated with Shopify analytics.

• Website Design & Presentation: Professional, clean, and product-focused design emphasizing sustainability, energy savings, and ease of installation. Mobile UX and checkout flow should be audited.

• Brand Positioning & Customer Sentiment: Positioned as an eco-friendly, practical solution for energy-efficient lighting. Public reviews suggest high customer satisfaction with minimal complaints.

• Marketing & Efficiency: Meta Ads are the primary acquisition channel with proven ROAS. Email list is underutilized for retention and loyalty campaigns. Daily oversight requires only 1–2 hours, highlighting operational efficiency.

• Customer Acquisition Cost (CAC) & Scalability: CAC is not publicly reported. Opportunities exist to diversify marketing channels to Google, TikTok, Pinterest, and B2B outreach. Email and SMS flows could improve repeat purchases and increase lifetime value.

• Product Offering & Marketing Angle / Repositioning Potential: Products are marketed as convenient, eco-friendly lighting solutions. Repositioning could emphasize educational content, sustainability benefits, seasonal bundles, and B2B partnerships to increase AOV and CLTV.

Financials

Trailing twelve-month revenue is USD $348,388 with profit of USD $67,141, reflecting a 19 percent net margin. Monthly profit trends show variability. Initial months (Nov 2024-Jan 2025) recorded higher profits, for example, January 2025 profit was $10,091. A subsequent decline occurred in February and March 2025, with profits of $8,591 and $6,299 respectively. Profits further dipped in April 2025 ($2,793) and fluctuated between $2,886 and $5,202 through October 2025. These trends appear linked to seasonality, marketing spend, and campaign optimization. The revenue multiple is 0.2× and profit multiple is 1.1×, indicating moderate valuation relative to market norms and potential for upside through marketing optimization and retention initiatives.

Marketing (Paid & Organic)

Marketing is predominantly through Meta Ads, generating reliable daily sales and stable ROAS. Organic search and social presence are present but underdeveloped.

Opportunities:

• Diversify paid acquisition to Google, TikTok, and Pinterest.

• Develop email and SMS flows to increase retention and repeat orders.

• Launch seasonal and bundle promotions to increase AOV.

• Establish B2B partnerships for bulk sales and recurring revenue.

Risks:

• High dependency on Meta Ads exposes the business to platform risk.

• Limited product diversity may restrict marketing flexibility.

Operational Efficiency

The business operates on a fully automated dropshipping model with supplier-managed fulfillment. Daily operations are minimal, requiring only 1–2 hours of oversight, primarily managing campaigns and responding to customer inquiries. Supplier agreements are long-term, reducing operational risk.

Customer Data & Relationships

Customer base of 19,687 buyers with 18,474 email subscribers represents a high-value asset. Publicly available data indicates strong customer satisfaction, but repeat purchase metrics and CLTV should be confirmed.

Legal & Compliance Due Diligence

Critical areas to verify include:

• Supplier contracts, fulfillment SLAs, and long-term agreements

• Platform access for Shopify, payments, and analytics

• IP ownership of branding and assets

• Compliance with US and international regulations including privacy laws

• Pending chargebacks, disputes, and refund history

Challenges Identified

• Revenue and profit fluctuations due to seasonality and campaign spend.

• Heavy reliance on Meta Ads for customer acquisition.

• Limited product range, requiring expansion to capture market potential.

• Publicly undisclosed repeat purchase rate and CLTV metrics.

• Competitive pressures from new entrants in the solar lighting space.

• Moderate profit margins relative to other e-commerce models.

Recommendation

The e-commerce store presents a scalable, automated e-commerce opportunity with validated operations, reliable supplier partnerships, and a growing customer base. Acquisition value lies in:

• Expanding product offerings and upsell bundles.

• Diversifying marketing channels and reducing platform concentration risk.

• Implementing email and SMS retention programs to increase CLTV.

• Exploring B2B partnerships to drive recurring revenue.

Due diligence should verify financials, supplier agreements, operational workflows, and customer data. The brand is well-positioned in the sustainable technology sector with significant growth potential.

Next Steps

• Request verified monthly P&L, bank statements, and Shopify orders for the past 12 months.

• Confirm total customers, repeat purchase rate, AOV, and CLTV.

• Validate CAC, marketing spend, and ROAS by channel.

• Review returns, refunds, and chargebacks.

• Verify platform access, supplier contracts, fulfillment processes, and automation workflows.

• Confirm IP ownership, branding, and social media account control.

• Evaluate legal and regulatory compliance.

Conclusion

This is a turnkey e-commerce business with a fully automated dropshipping model, strong operational efficiency, and a growing customer base. While seasonality and marketing concentration present moderate risks, the combination of a scalable business model, reliable supplier partnerships, and growth opportunities in product expansion, multi-channel marketing, and B2B partnerships make this a compelling acquisition for a growth-oriented buyer.