Overview

This is a one-year-old Lithuania-based digital eCommerce brand providing high-quality phone case mockups, 3D asset packs, and video mockups to eCommerce sellers and POD businesses. Operating as a fully digital Shopify storefront, the business eliminates inventory and shipping complexity, delivering files immediately upon purchase.

Trailing twelve-month revenue is USD $36,948 with profit of USD $26,875, reflecting an exceptionally high net margin of ~73%. Over the past year, the site has generated ~29,000 users and ~88,000 pageviews, signaling strong demand for device-specific mockups and an evergreen market driven by new device releases. The brand reports a 41% repeat buyer rate, with a global customer base spanning Europe, North America, and Asia. Proprietary 3D assets and a lean digital model allow low overhead and immediate scalability through marketing and product expansion.

Key Insights - Website Performance & Metrics

• Website Speed: Built on Shopify with integrated digital delivery. No public Lighthouse or GTmetrix audits are provided. Given the asset-heavy nature (PSD/3D file downloads), a technical audit is recommended to confirm download speed and global CDN performance.

• Product Variation & SKUs: Catalog contains 100+ mockup projects, including phone cases, MacBooks, video mockups, and proprietary 3D files. While strong in the device mockup niche, expansion into tablets, laptops, and wearables could significantly increase market reach.

• Average Order Value (AOV) & Customer Lifetime Value (CLTV): Reported AOV is USD $71. CLTV is not disclosed; the 41% repeat buyer rate indicates meaningful LTV potential, which could be maximized through subscription or bundle offerings. Cohort and order frequency data should be requested from the seller.

• Repeat Customer Rate: ~41%, indicating strong product-market fit for repeat updates aligned with device launches. This is well above typical single-purchase digital product benchmarks.

• Website Conversion Rate: Not publicly disclosed. Conversion should be validated with Shopify sessions vs. orders. High margins and repeat behavior suggest profitability even at modest conversion.

• Website Design & Presentation: Clean, product-first layout focused on immediate access to downloads and clear device-specific messaging. Recommended improvements include subscription options, upsell paths, and faster previews for large asset packs.

• Brand Positioning & Customer Sentiment: Positioned as a premium provider of timely mockups for sellers needing updated assets for new device launches. Repeat purchases indicate high customer satisfaction and trust.

• Marketing & Efficiency: Traffic comprises paid and organic channels. Paid campaigns are active but under-optimized. The email list (2,028 subscribers) is small relative to repeat buyer base, representing a key monetization opportunity.

• Customer Acquisition Cost (CAC) & Scalability: CAC not disclosed. Paid search and Meta campaigns indicate profitable acquisition at current scale. CAC efficiency can improve through optimized funnels, subscriptions, and partnerships.

• Product Offering & Marketing Angle / Repositioning Potential: Proprietary 3D assets are core IP. Opportunities include subscription-based ongoing updates, B2B partnerships with POD platforms, and expansion into new device categories for recurring demand.

Financials

Trailing twelve-month revenue is USD $36,948, with profit USD $26,875 (~73% margin). Monthly averages are USD $3,079 revenue and USD $2,239 profit.

Revenue spikes align with device release cycles:

• June 2025: USD $7,258 revenue / USD $5,847 profit

• September 2025: USD $7,163 revenue / USD $6,003 profit

Early months show smaller fluctuations reflecting ramp-up in marketing and catalog expansion. High margin profile reflects digital delivery with minimal variable costs. Buyers should request Shopify order exports, payment processor payouts, and expense breakdowns to validate the figures and marketing efficiency.

Marketing (Paid & Organic)

Paid search and Meta campaigns drive substantial traffic but are under-optimized. Organic search provides durable top-of-funnel traffic via device-specific keywords. Email marketing is underexploited, despite a high repeat buyer rate.

Opportunities:

• Optimize paid funnels and creatives for Meta/Google ads

• Build long-tail SEO content for device-specific searches

• Launch subscription-based product updates

• Form partnerships with POD platforms and eCommerce SaaS

Risks:

• Small email list relative to repeat buyers

• CAC not publicly disclosed, requiring verification

Operational Efficiency

Fully digital delivery eliminates fulfillment costs and inventory risks. Proprietary assets are transferable. Operational needs include product creation, support for downloads, and marketing execution.

Checks for diligence:

• Confirm backup and digital delivery mechanisms

• Verify licensing terms for assets

• Validate support processes for refunds or corrupted downloads

Customer Data & Relationships

Assets included: domain, Shopify store, PSD/3D files, email list, social accounts, branded templates.

Reported metrics:

• Customer base  2,050

• Repeat buyer rate 41%

Missing metrics for verification:

• Active email subscriber count

• Cohort revenue/churn

• Refund/chargeback history

• Revenue by paid vs. organic channels

• GDPR compliance for international buyers

Legal & Compliance Due Diligence

Critical verification points:

• IP ownership of all PSD and 3D files

• Copyright clearance for design assets

• License terms for customers

• Transferability of Shopify and payment accounts

• GDPR compliance for EU buyers

• Tax filings in Lithuania

• Refund/copyright dispute history

Ensure no pending third-party claims or takedown notices.

Challenges Identified

• Revenue seasonality tied to device launches

• Small email list limits retention monetization

• Concentration in phone case mockups; need product expansion

• Undisclosed CAC and conversion metrics create acquisition risk

• Continuous update and quality maintenance required to retain competitive edge

• Small scale may invite competition if assets are not refreshed regularly

Recommendation

This online business for sale is an attractive acquisition for buyers focused on digital asset businesses with high margins and recurring demand. Key post-acquisition growth levers:

• Introduce subscription offerings for ongoing updates

• Optimize paid funnels and ad creatives

• Expand product categories (tablets, laptops, wearables)

• Build B2B partnerships with POD platforms for volume sales

Proceed with an offer contingent on verified financials, Shopify exports, payment processor statements, proof of IP ownership, and seller handover documentation. Consider an earn-out tied to revenue for the first 6 months to align incentives.

Next Steps (Due Diligence Checklist)

Request from seller:

• Shopify order exports for 12–24 months including line items and customer identifiers

• Payment processor payouts and bank statements to reconcile revenue

• Detailed P&L with marketing spend, platform fees, refunds, and refund policy history

• Email platform export with active subscribers, open/click rates, and campaign revenue

• Asset inventory and proof of ownership for PSD and 3D files

• License terms and usage agreements

• GA and Search Console access for organic traffic verification

• GDPR compliance documentation and tax filings

Conclusion

This is a high-margin digital asset business with strong repeat buyer behavior and immediate scalability through product expansion and retention monetization. Low operational complexity and proprietary assets enable rapid growth. Key due diligence items include verifying revenue/profit, IP ownership, licensing, and acquisition economics. With confirmed documentation, the e-commerce business presents a compelling acquisition opportunity for an operator able to scale marketing, introduce subscriptions, and expand the asset catalog.