Whoever coined the phrase “Curiosity killed the cat” greatly undermined how curious we human beings can be. Consciously or not, we like to poke our noses into a lot of stuff.
We rely a lot on visual information. Most people want to know as much as they can about a product before they buy it.
So, how can you give your website visitors enough details to make them want to click that "buy" button, even though they can't try the products in person?
The solution is simple: use videos.
Videos are the best way to show your eCommerce customers what your products are all about, making them a strong tool for selling. In fact, 90% of marketers say videos have helped them boost sales.
Learn why videos work so well and how to use them effectively to increase conversions on your website.
Why Video Marketing Matters
Videos are a great way to educate customers and show off your products. They can demonstrate how a product works, tell its story, and convince people to make a purchase.
Videos help create an emotional connection by showing the benefits of a product in an engaging manner, making them more persuasive than static images or text.
As videos grow in popularity, they become an essential tool for educating customers and boosting sales. Including videos on your website can increase conversion rates by up to 46%.
There are many other benefits to using videos. They are time-efficient and cost-effective since companies don’t need to produce physical samples or models of their products.
To create and share videos in different situations and to meet your needs, consider using enterprise video platforms.
These platforms offer content management, security, live streaming, and analytics, and often integrate with popular video conferencing tools like Microsoft Teams, Zoom, and Cisco Webex.
5 Types of Videos to Use on Your Website
Different brands need different types of videos. Here are some key video types that can benefit your business:
1. Product Videos
A product video is a brief and engaging video that highlights a product's benefits. A good product video focuses on how the product solves common problems for your customers and connects with their emotions.
These videos make up for the fact that customers can't physically touch the product. They give a detailed look at the items, helping visitors imagine how the product feels and what materials it's made of.
In essence, product videos enhance and simplify the customer's online shopping experience by providing essential information all in one place.
2. How-to Videos
How-to videos on your website are great for showing how a product works, answering questions, and teaching customers how to use your products.
These videos address a common question: “How does this product work?” By providing important information during the buying process, you help shoppers make informed decisions.
Brands that actively engage and assist their customers can build loyalty and boost sales. How-to videos help achieve both.
For instance, if you sell electronics, you can create a how-to video showing customers how to set up and use a new gadget. This can reduce the number of support calls and enhance customer satisfaction.
Another example is a fitness equipment store creating how-to videos demonstrating different exercises using their products.
This not only shows the versatility of the equipment but also motivates customers to make a purchase by seeing the product in action.
3. Lifestyle Videos
Lifestyle videos highlight the kind of life your product or service can offer, appealing directly to your target market. These videos focus on showcasing your product or service prominently.
The best lifestyle videos use stunning visuals and dynamic scenes to paint a picture of how wonderful life could be with your product.
They are especially effective for attracting new customers and engaging potential clients. By showing your product in real-life situations, you help viewers imagine themselves using it, which can drive their decision to buy.
4. Testimonial Videos
Customer testimonials can be one of the most powerful tools in video marketing.
In fact, 85% of marketers say video testimonials are the most effective form of content marketing.
A testimonial video features a customer sharing how a product has helped them. It’s a great way to boost sales and increase conversions because people are more likely to buy when they see real proof that a product works.
Testimonial videos are like digital word-of-mouth marketing. These videos are authentic since they come from real customers who have used the product and can speak about its benefits.
They help build credibility and trust for your products and brand.
The challenge is getting testimonials from your customers. Make it as easy as possible for them to create these videos.
One way is to offer user-friendly video testimonial software that lets customers quickly record high-quality videos from their own devices with simple instructions.
5. Brand Videos
Brand videos are short clips that help businesses convey their core values. Unlike most marketing videos that focus on promoting a product, brand videos highlight the company's beliefs and the people behind it.
The benefits of brand videos include:
Raising awareness
Driving SEO traffic
Increasing conversions
Showcasing your personality
The key feature of brand videos is their ability to connect emotionally. When consumers resonate with your brand's vision or passions, it creates a personal connection that can lead to increased sales.
How Video Can Help Boost Sales
People have been convinced to buy a product or service by watching videos of the product.
Videos are a big part of our daily lives. They grab our attention, tell stories, and help us connect with brands on a deeper level.
But did you know that videos can also help increase your sales? If you’re a business owner, here’s how videos can work wonders for your sales numbers.
1. Videos Grab Attention and Keep Interest
Videos are visually appealing and can catch your audience’s eye more effectively than just text or pictures.
A well-made video can tell a story, show off your product, or explain your services in a way that keeps viewers interested from start to finish.
Imagine you’re selling a new kitchen gadget. A video showing how to use the gadget, highlighting its benefits, and demonstrating it in action can be far more engaging than a written description. Viewers can see exactly how it works and picture themselves using it.
2. Videos Build Trust and Reliability
Seeing is believing. Videos give potential customers a chance to see your product in action, hear testimonials from happy customers, or learn more about your company.
This builds trust and reliability, making people more likely to buy from you.
A customer testimonial video where real customers share their positive experiences with your product can be very convincing.
When potential buyers see others enjoying your product, they’re more likely to trust your brand.
3. Videos Make Complex Information Simple
If your product or service is complicated, videos can simplify things.
Instead of reading through long instructions or technical details, customers can watch a video that explains everything clearly and easily.
If you sell software with multiple features, a video tutorial can guide users through the setup process and show how to use each feature.
This makes it easier for potential customers to understand the value of your product.
4. Videos Increase Online Presence
Search engines love videos. Adding videos to your website can improve your search engine rankings, making it easier for potential customers to find you online.
Videos can also be shared on social media platforms, increasing your reach and visibility.
Creating a series of how-to videos related to your product can attract viewers who are searching for solutions to their problems.
These videos can drive traffic to your website and increase your chances of making a sale.
5. Videos Boost Social Media Interaction
People love sharing videos on social media. A compelling video can go viral, reaching a massive audience and generating buzz about your product.
Engaging videos can also encourage viewers to like, comment, and share, boosting your social media presence.
A creative and fun video showcasing the unique features of your product can be shared by your followers, reaching their friends and expanding your audience. This kind of organic sharing can significantly increase your sales.
6. Videos Improve Purchase Rates
Videos can directly impact your purchase rates. A landing page with a video can increase purchases compared to one without.
People are more likely to buy after watching a video that answers their questions and addresses their concerns.
An explainer video on your product page that highlights the key benefits and features can persuade visitors to make a purchase. Seeing the product in action helps them feel more confident in their decision.
7. Videos Add a Personal Touch
Videos allow you to connect with your audience on a personal level. Whether it’s a behind-the-scenes look at your company, a message from the founder, or a day-in-the-life video, these personal touches can make your brand more relatable and human.
A behind-the-scenes video showing how your products are made can give customers a glimpse into your company’s culture and values. This builds a stronger emotional connection with your brand.
Conclusion
Using videos in your marketing strategy can do wonders for your sales.
Videos grab attention and keep interest, build trust and reliability, make complex information simple, increase your online presence, boost social media interaction, improve purchase rates, and add a personal touch.
So, grab your camera, start filming, and watch your sales soar!
Using videos is a powerful tool that can transform your business.
Whether you’re a small startup or an established company, videos can help you connect with your audience, showcase your products, and ultimately drive more sales.
Start using the power of video today and see the difference it can make for your business.
If you're eager to explore how video marketing can work for your own business, we’re here to help. Let’s discuss how to leverage videos to enhance your eCommerce strategy.
Book a call with us today to discover how you can get started with video marketing and see its transformative effects on your sales. During our call, we'll review your current approach, identify opportunities for video integration, and develop a best action plan to help you harness the power of video marketing effectively.
Transform your business with video—schedule your call now!
FAQs
Q.1. How do videos boost sales?
A. Videos grab attention, build trust, and simplify complex information, leading to higher conversion rates.
Q.2. What types of videos should I use for my business?
A. Use product videos, how-to videos, lifestyle videos, testimonial videos, and brand videos to engage your audience.
Q.3. Why are testimonial videos effective?
A. Testimonial videos build credibility and trust by showcasing real customers' positive experiences with your product.
4. How can videos improve online presence?
A. Videos improve search engine rankings and are easily shareable on social media, increasing your reach and visibility.
5. How do videos simplify complex information?
A. Videos visually explain complex products or services, making it easier for customers to understand and make informed decisions.
