Overview
Stolp.com is a Belgian-based direct-to-consumer (B2C) and business-to-business (B2B) eCommerce brand operating in an emerging product category: digital disconnection accessories for smartphones. Launched four years ago, Stolp has positioned itself as a lifestyle brand promoting tech/life balance through uniquely designed physical products intended to help users disconnect from their phones.
What distinguishes this brand from typical eCommerce ventures is its dual-channel revenue strategy—generating significant income from both online consumer sales and high-value, personalized B2B bulk orders. The B2B component, accounting for approximately 50% of the revenue, is supported by over 75 corporate clients and a growing global distributor network across Europe and Asia.
Stolp has received notable media exposure and influencer endorsements, including recognition by celebrities and Netflix talent. The brand has integrated tools such as Klaviyo (email), Google analytics, Goaffpro (affiliate program), and Shipbob (WMS/fulfillment). It holds registered trademarks and product designs, and maintains active agent distribution agreements and affiliate partnerships.
Despite the compelling positioning and relatively strong profit margins (51%), revenue and profitability have shown signs of stagnation or decline. Understanding the root causes behind this trend and verifying operational continuity post-acquisition are essential next steps.
Key Insights
Website Performance & Metrics
Website Speed: The Shopify-powered site loads reasonably fast across regions, with minimal render-blocking scripts. Mobile speed performance could be improved slightly but is within acceptable thresholds.
Product Variation & SKUs: Stolp's catalog appears lean by design—focused on 1–3 core product SKUs (variations of the Stolp device) with personalization options for B2B clients. While minimalism supports brand clarity, this also limits upsell potential within the B2C funnel.
Average Order Value (AOV): Not specifically stated, but inferred B2B order AOV is high (~$4,000–$4,500 per order), while B2C AOV is likely in the $40–$70 range based on product pricing. Combined AOV contributes positively to margins but requires separate funnel optimizations for each buyer type.
Customer Lifetime Value (CLV): Unknown. Given the one-off nature of the B2C product and absence of a complementary product ecosystem, CLV is likely low for D2C. B2B CLV could be higher with repeat gifting or co-branding orders, though retention data is not disclosed.
Repeat Customer Rate: Not provided. Likely modest on the B2C side due to limited SKU range and product purpose. B2B repeat rate may be more encouraging but remains unverifiable without access to client activity logs.
Website Conversion Rate: Not disclosed. The Shopify site features a modern, editorial aesthetic with strong brand storytelling, but limited urgency-driven CTAs. User experience is minimalistic, which is on-brand but may underperform in pushing sales
Website Design & Presentation: The front-end design is visually impressive, aligning with high-end lifestyle branding. The site positions Stolp more like a mission-driven art object than a commodity tech product, which appeals to media and influencers but may be too abstract for some online shoppers.
Brand Positioning & Customer Sentiment: Positioning is unique—Stolp isn’t just selling phone accessories, but a cultural stance on mindfulness and digital boundaries. Sentiment on social platforms is positive, but verified third-party customer reviews (e.g., Trustpilot) are scarce or nonexistent, limiting validation of product quality and satisfaction.
Marketing & Efficiency: The brand has benefited from strong earned media and influencer endorsements, lowering historic CAC. However, absence of consistent paid acquisition strategy may explain recent stagnation.
Customer Acquisition Cost (CAC) & Scalability: CAC is likely low given organic press and inbound B2B orders, but the brand is not currently leveraging scalable paid channels. Growth potential exists if digital advertising, partnerships, and affiliate programs are properly structured and scaled.
Product Offering & Repositioning Potential: Stolp sits at the intersection of tech, wellness, and lifestyle branding. There’s clear room for repositioning toward the gifting, employee wellness, and mindfulness verticals. Expansion into complementary SKUs (journals, disconnection kits, office bundles) would support CLV and new customer acquisition angles.
Finances
Annual Revenue: $155,960
Annual Profit: $78,960
Monthly Revenue: $12,996
Monthly Profit: $6,580
Profit Margin: 51%
Profit Multiple: 0.8x
Revenue Multiple: 0.4x
From a valuation standpoint, both revenue and profit multiples are highly attractive. At a 0.8x profit multiple and 0.4x revenue multiple, the business is priced below market standard—likely reflecting stagnation concerns, operational reliance on few core products, and potential seasonality in B2B orders.
However, it’s important to note that revenue appears to be declining rather than growing, especially across the B2C channel. Without consistent acquisition and retention strategies, this could worsen.
The profit margin (51%) is strong and points to a highly efficient cost structure. The B2B model (pay 50% upfront, minimal inventory holding, localized personalization) supports this lean model well.
Marketing (Paid & Organic)
Email Marketing: Stolp uses Klaviyo for email automation, though actual campaign structure and performance data is not shared. If well utilized, email could be a high-leverage channel due to the brand’s visual nature and thought leadership positioning.
Organic Exposure: Media placements, influencer endorsements, and mentions in major publications suggest strong brand equity. However, these efforts appear episodic, not systematic. There is no content engine (e.g., blog, SEO), which limits organic traffic potential long-term.
Paid Advertising: There is no mention of active Google or Meta ad campaigns. Google integration may support tracking, but without performance data, paid efficiency is unclear.
Affiliate Marketing: The Goaffpro-powered affiliate program is an underutilized asset. Depending on commission structure, this could drive B2C traffic at lower CAC.
Social Presence: Active on Instagram and LinkedIn, though engagement appears modest. TikTok or YouTube shorts could offer untapped growth due to the visual and philosophical nature of the product.
Operational Efficiency
Fulfillment: Handled through Shipbob WMS, which enables outsourced, scalable fulfillment. This ensures order handling is not owner-dependent—a strong positive.
B2B Order Handling: Personalized B2B orders are fulfilled through local partners using white-label components, printed and shipped on-demand. This allows for flexible production with minimal inventory liability.
Stock Model: On-demand production for B2B; B2C inventory managed through Shipbob. Limited upfront capital required.
Team & Ownership: No team size or structure disclosed. It’s likely a lean founder-led operation, especially considering profit margins. Operational documentation and SOPs are not mentioned—this should be verified during diligence.
Customer Data & Relationships
Email List: Size not disclosed. This is a key oversight that should be clarified as part of next steps.
B2B Clients: Over 75 clients including known brands and event co-branding deals. There is strong goodwill and repeat potential here, provided relationships are transferable and active.
Affiliates: 20+ active affiliate partnerships could be reactivated or scaled. Their impact on historical sales has not been disclosed.
Customer Reviews: No Trustpilot listing found. The Shopify site lacks aggregated product reviews, and no customer testimonials are prominently displayed, limiting proof of product satisfaction for first-time buyers.
Legal & Compliance Due Diligence
Trademark: A registered trademark is included in the sale. This is a critical brand protection asset given Stolp’s abstract, brand-first identity.
Product Design Rights: Registered designs and brand IP are part of the acquisition package.
Contracts: Distribution and sales agent agreements are included. These should be reviewed to ensure they are assignable and that terms remain valid post-transfer.
Privacy Compliance: No red flags identified, but buyer should confirm GDPR compliance, particularly given European customer base and email marketing.
Challenges Identified
Revenue Plateau & Decline: Despite high margins and brand awareness, top-line revenue is not growing. This indicates either a marketing bottleneck or saturation within the current audience.
B2B Dependency: 50% of revenue comes from inbound B2B. While high-margin, these orders are seasonal and harder to scale predictably without a formal sales or outreach process.
Product Line Narrowness: Stolp’s catalog is hyper-focused on one hero product. Lack of product expansion has likely capped CLV and repeat revenue.
Customer Review Gaps: Lack of visible social proof, particularly on third-party platforms like Trustpilot, weakens trust for new customers.
Data Gaps: No information on conversion rate, repeat customer rate, CLV, or email list size—critical performance indicators for evaluating eCommerce assets.
Manual Sales Funnel: The B2B sales process appears largely inbound and relationship-driven. Lack of a CRM, outreach SOPs, or structured funnel limits B2B scalability.
Recommendations
Request Clarifications from Seller:
Past 6-month financials (monthly breakdown of B2B vs. B2C).
Email list size, open/click rates.
Shopify conversion rate and order data.
Reason for declining revenue and future growth strategies.
Transferability of B2B relationships and distribution contracts.
Negotiate Deal Based on Multiples:
Current 0.8x profit multiple and 0.4x revenue multiple are attractive and should be maintained or improved during negotiation, given recent revenue decline.
Develop New Product Line:
Expand product range to include accessories, journals, bundles, and event kits to drive CLV and upsell potential.
Build a B2B Sales Engine:
Implement a CRM.
Structure outbound sales for corporate gifting, wellness programs, and brand collabs.
Develop B2B lead gen content and landing pages.
Launch Paid Marketing Campaigns:
Test Facebook and Instagram acquisition campaigns to revive B2C.
Leverage lookalike audiences from existing customer data.
Reinforce Social Proof & Review Infrastructure:
Activate Trustpilot or similar review system.
Add UGC, influencer quotes, and testimonials to product pages.
SEO and Blog Strategy:
Create content pillars around digital detox, mindfulness, and productivity.
Repurpose influencer features and press coverage for link-building.
Conclusion
Stolp.com presents a uniquely branded opportunity in the digital wellness space with a well-articulated mission, high-margin B2B revenue, and a standout product in an emerging lifestyle category. The current business structure is lean, brand assets are strong, and operational dependencies are low thanks to outsourced fulfillment and scalable B2B workflows.
However, despite these strengths, revenue is trending downward, product expansion is overdue, and many critical data points are missing. The business needs marketing reinvigoration and operational structure to unlock growth.
With a clarified handover, reactivation of B2B outreach, and D2C marketing revitalization, Stolp could transition from stagnation to growth under the right ownership. It is a creative brand asset with high upside potential—if acquired at the right price and followed with strategic execution.
Note: All findings are based on public data and the seller’s disclosures on Flippa. Further validation of revenue streams, client contracts, and operational assets should be performed through direct seller engagement.
