Overview
Procreate Tattoo Studio is a digital e-commerce business offering an all-in-one toolkit for tattoo artists and illustrators using the Procreate app on iPad. The primary product is a one-time-purchase bundle priced at €37, including over 320 tattoo brushes, 280 stencils, human anatomy models, and instructional content.
With over €286,000 in total revenue and a 39% profit margin, the business boasts a solid cash-generating foundation. However, its revenue multiple of 0.25x and profit multiple of 0.64x suggest a deeply discounted valuation, reflecting potential risk areas or the seller’s urgency to exit.
The core audience includes digital tattoo artists and Procreate users globally, with 55% of customers based in the U.S., and acquisition driven largely through Meta (Facebook/Instagram) ads and some organic traction.
Key Insights
Website Performance & Metrics
Bounce Rate: 78.59%
Pages per Visit: 1.01
Monthly Traffic: ~2.3K visitors
Conversion Rate: Not disclosed, but likely low given high bounce rate
Website Speed: Acceptable via Shopify, but no data on load time
Design & UX: The site appears visually cluttered and disorganized, potentially impacting trust and conversions
Product Offering: Strong and comprehensive for its niche. A single, high-value SKU with potential for upsells or tiered bundles
Brand Sentiment: Positive on-site reviews, but no third-party validation (e.g., Trustpilot, Reddit, design forums)
AOV: Fixed at €37; opportunity to increase via cross-sells
Customer Lifetime Value (LTV): Limited unless more products are introduced
Repeat Rate: Likely low due to one-time purchase model
Financials
Annual Revenue: €286,009.59
Monthly Profit: €9,451.78
Profit Margin: 39%
Valuation Multiples:
Revenue Multiple: 0.25x – extremely low
Profit Multiple: 0.64x – sub 1x implies 15–16 month payback if stable
Marketing (Paid & Organic)
Main Acquisition Channel: Meta ads
Organic Reach: Some visibility due to niche SEO positioning and strong Procreate demand
Scalability: High potential due to product simplicity, low fulfillment cost, and a large addressable market (Procreate's growth ecosystem)
CAC & ROAS: Not disclosed; a crucial figure to confirm with seller
Operations
Delivery: 100% digital – low overhead
Tech Stack: Shopify
Owner Involvement: Unknown – needs clarification
Email List: Not specified – an underutilized asset if small or missing
Customer Relationships
No Trustpilot reviews; trust hinges on internal testimonials
Lack of review verification may harm credibility
Email retention, CRM strategy, and community building seem underdeveloped
Legal & Compliance
Domain registered Oct 2023 – young brand, minimal legacy
Hidden ownership – common but worth verifying
Trust Score (ScamDoc): 35% – a concern for long-term credibility
Digital licensing/IP: Ensure assets (brushes, stencils, etc.) are original or properly licensed
Challenges Identified
Lack of third-party credibility: No Trustpilot presence or external review platforms
High Bounce Rate (78.59%): Suggests UX issues or low perceived value
Very low engagement (1.01 pages/visit): Indicates poor site navigation or unclear messaging
One-product dependency: No upsells or product ladder = limited LTV
No insight on CAC/ROAS: Makes profitability and scalability unclear
Brand trust issues: Low ScamDoc score and hidden WHOIS
Short operational history (1 year): No long-term trend data
Seller urgency: Motivated to exit for liquidity—not always a bad sign, but requires scrutiny
Recommendations
Request Detailed Metrics
Conversion rate, CAC, ROAS, AOV, email list size, repeat rate
Customer acquisition breakdown: % organic vs paid
Rebuild UX and Homepage
Streamline design, reduce friction, enhance trust cues
Add independent reviews/testimonials, possibly via Trustpilot
Product Expansion
Add upsells: exclusive brush sets, tutorials, coaching for tattoo artists
Subscription model for ongoing content releases
Legal Audit
Confirm IP ownership for all digital assets
Confirm terms of service, refund policy, privacy policy compliance
Due Diligence Call
Clarify owner involvement, fulfillment workflow, and marketing system
Understand real reason for sale, ad strategy, and traffic performance
Gauge growth vision if buyer continues to scale
Conclusion
Procreate Tattoo Studio presents as a high-margin, digital-first business with untapped potential—but also critical gaps that require resolution. Its low pricing multiple and strong revenue performance could make this an attractive acquisition for an experienced operator ready to optimize UX, expand the product suite, and build brand trust.
That said, the business's youth, lack of external validation, and unclear marketing performance metrics suggest the need for a deeper dialogue with the seller before a confident buying decision is made.
