1: BUSINESS OVERVIEW
Couvelli is a premium Shopify eCommerce brand built around a unique and innovative travel duffel bag designed for modern travellers. The bag features an expandable garment-style design that allows users to unfold it for additional storage while keeping clothing wrinkle-free, solving a genuine pain point for travel, business trips, weekend getaways, and carry-on packing. Built with a strong focus on branding, premium design, user experience, and operational simplicity, Couvelli has grown rapidly since launching in October 2024 and has surpassed $1M AUD in revenue in the last 12 months. The brand appeals more towards female consumers (approximately 70% of customers), with broad appeal across all age groups. Primary markets include the United States (80% of sales), followed by Canada, Australia, and the United Kingdom. This is an excellent opportunity to acquire a highly automated, low-maintenance brand with strong fundamentals, premium positioning, and substantial untapped growth potential.
2: KEY HIGHLIGHTS
Shopify Website & Domain: Custom-coded Shopify website frontend/backend alongside the primary domain name.
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Financial Scale: Generated $1M+ AUD in revenue over the last 12 months.
Net Profit: Captured ~$180,000 AUD in net profit over the last 12 months.
Upward Margin Trends: Profit margins are trending strongly upward, averaging 36% across the last 5 months (up from a 20% TTM average).
Strong Order Value: Maintains a high Average Order Value (AOV) of ~$190 AUD.
Conversion Rate: Features a stable 2.2% store conversion rate.
Highly Automated: Turnkey, low-maintenance operation requiring just 5–6 hours of owner involvement per week.
Exclusive Supply Chain: Premium branded product backed by a direct manufacturer relationship and exclusive sourcing access.
Seasonal & Year-Round Upside: Strong revenue spikes during Black Friday, cyber holidays, and Christmas periods alongside consistent year-round sales.
Custom Development: Professionally custom-coded Shopify store optimized heavily for high conversion performance, loading speed, and mobile user experience.
Social Audience: Cultivated 26,000+ engaged social media followers across core platforms.
Email Marketing Infrastructure: Growing digital asset base including 7,200+ active Klaviyo email subscribers.
Organic Search Visibility: Established SEO rankings on the top pages of Google for highly competitive core search terms.
Logistics Layout: Streamlined 3PL fulfillment infrastructure utilizing custom-branded packaging with daily order processing protocols.
3: ASSETS INCLUDED IN SALE
Branded Assets: Complete library of historical and active branded assets and high-converting ad creatives.
Ad Accounts: Established and fully warmed Facebook, TikTok, and Google advertising accounts.
Email Marketing: Active Klaviyo account complete with an engaged list of 7,200+ email subscribers.
Social Media: All verified social media channels boasting over 26,000+ combined organic followers.
Logistics & Fulfillment: Seamless, daily order processing through an established 3PL fulfillment relationship.
Supply Chain Sourcing: Direct, exclusive, and fully transferable manufacturer sourcing relationship.
On-Hand Inventory: Existing product inventory valued between $2,000 to $4,000 AUD is included in the sale price.
4: REASON FOR SALE
Couvelli was built from scratch, no template, no playbook. Getting a travel product to $1M+ AUD in revenue while building the systems, the ad engine, the supplier relationship, and the brand from the ground up required full focus. That work is done, and the business now runs itself. The next phase, Amazon, Google Ads, email campaigns, and international expansion, is a genuine scaling opportunity. It would benefit from an operator who enjoys that side of things or has additional infrastructure and resources. The business is performing at its best right now. The right time for a new owner to step in and capture the upside that has been deliberately left on the table.
