How To Acquire & Flip A $100K Business For $1M...

Discover How Smart Investors Are Using Acquisitions to Outperform Traditional Investments like Crypto and Real Estate

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How To Acquire & Flip A $100K Business For $1M...

Discover How Smart Investors Are Using Acquisitions to Outperform Traditional Investments like Crypto and Real Estate

Learn More

Prepared by:

Trendhijacking Team

Self-Tanning Online E-commerce Business for Sales | Ourea Review:

Site Year:

7 months

Monthly Revenue:

$199,486

Overall Revenue:

$1,196,916

Total Profit:

$336,334

Monthly Profit:

$56,055

Profit Margin:

20%

Overview

Ourea is a U.S.-based direct-to-consumer (DTC) wellness brand launched in October 2024, operating in the high-demand self-tanning niche. Within just 7 months of inception, the business has scaled to over $1.2M in annualized revenue with an impressive 28–30% net profit margin. The core product is a health-forward, ingestible tanning supplement, formulated to offer a safer, year-round alternative to traditional self-tanners. The brand leverages a well-optimized Shopify storefront, supported by a high-converting custom funnel, with acquisition strategies focused on Meta, Google, Applovin, and email marketing. An Amazon expansion is currently underway to diversify sales channels.

Key Insights

Website Performance and Metrics

  • Website Speed: The custom-built Shopify funnel loads smoothly and appears optimized for mobile and desktop experiences, essential for a visually driven consumer product.

  • Product Variation and SKUs: The brand currently offers a limited product range focused on a core tanning supplement, creating a strong hero product dynamic. Planned expansion into skincare and self-tanning categories represents additional SKU growth.

  • AOV & Customer Lifetime Value: The Average Order Value (AOV) is strong at $87.47. A 10% repurchase rate within 90 days without a subscription suggests a promising LTV if a subscription model is introduced.

  • Repeat Customer Rate: 10% repeat within 90 days. While this is solid for a non-subscription product, it presents a major growth lever with the introduction of recurring offers.

  • Website Conversion Rate: A high 5% conversion rate indicates effective funnel design, optimized product pages, and strong alignment with audience expectations.

  • Website Design and Presentation: Clean, modern, and wellness-oriented visual identity. The product is presented with trust-enhancing assets and engaging educational content.

  • Brand Positioning and Customer Sentiment: Though the product positioning is distinctive, external sentiment data is limited. Trustpilot reviews are not currently available, which hinders third-party reputation insights.

Marketing and Efficiency

  • CAC and Scalability: The business reports stable CACs and a healthy ROAS, especially through Meta, which is the primary acquisition channel. Cross-platform campaigns (Google, Applovin, email) create a diversified acquisition mix.

  • Marketing Angle and Repositioning Potential: The “tan from within” positioning is fresh and health-conscious, resonating with wellness and beauty consumers. Potential exists to reposition for new demographics (e.g., fitness, skincare-first consumers) or expand into lifestyle bundles.

Finances

  • Revenue: ~$1.2M annually; currently tracking $500K/month in topline sales.

  • Profit: ~$366K annually with a 28–30% net margin. High profit margins for a young DTC brand demonstrate strong unit economics.

  • Multiples: The revenue multiple (0.7x) is reasonable for a fast-growing brand. The profit multiple (2.4x) is high, considering the business age (7 months), suggesting strong optimism on future earnings.

Marketing (Paid & Organic)

  • Paid: Meta (primary), Google, and Applovin drive most customer acquisition. Reported ROAS is stable across platforms. Influencer and UGC marketing remain underutilized growth levers.

  • Organic: Email marketing supported by an agency ($5,000/month) manages over 18,000 engaged subscribers. No significant SEO footprint noted, indicating an opportunity for organic content growth.

  • Amazon Ads: Soon to launch—expected to bolster acquisition and conversion via Prime shipping advantages.

Operational Efficiency

  • Structure: Lean, outsourced team with low overhead (~$12.9K/month). Clear SOPs in place, and the team is willing to continue post-sale, reducing transition risk.

  • Owner Involvement: Minimal (5–10 hours/week), focused on strategy. This makes the business highly appealing for semi-passive ownership or bolt-on acquisition.

  • Fulfillment: Domestic U.S. production and shipping with 2–5 day delivery ensures high customer satisfaction.

Customer Data & Relationships

  • Email List: 18,442 subscribers; engaged and used for lifecycle and promotional campaigns.

  • Support: A dedicated VA handles customer service, ensuring ongoing buyer satisfaction.

  • Reviews: No Trustpilot or external review platforms linked, which could affect social proof and trust for new customers.

Legal & Compliance

  • Trademarks & IP: Included in sale. Brand assets, ad accounts, and email platforms are fully transferrable.

  • Supplements Regulation: As a consumable product, continued compliance with FDA regulations and disclaimers is essential.

  • No Active Legal Claims: No legal red flags were discovered via public information.

Challenges Identified

  • High Profit Multiple: At 2.4x, the pricing assumes future profitability without much margin for risk, especially given the business’s short operating history.

  • Low Repeat Rate for Consumables: A 10% 90-day repeat rate without a subscription model is low for a consumable product; increasing retention is essential.

  • Lack of Third-Party Reviews: Absence of Trustpilot or independent reviews could deter first-time buyers.

  • Product Concentration Risk: Heavy dependence on a single SKU increases exposure; diversification is necessary.

  • Information Gaps: No clear breakdown of number of customers or orders; detailed financial statements are required to verify reported profitability.

Recommendations

  • Engage Seller for Clarification: Request revenue and profit breakdown over the last 3–6 months, monthly CAC, customer count, and order volumes.

  • Confirm Amazon Launch Status: Understand timelines and readiness, as this could materially impact growth projections.

  • Explore Subscription Rollout: Develop a roadmap for implementing a subscription model to boost LTV and MRR.

  • Introduce Review Aggregators: Build trust via Trustpilot, Judge.me, or Google Reviews integration.

  • Plan SKU Expansion: Accelerate development of complementary skincare/self-tanning products to raise AOV and reduce single-product dependency.

  • Assess Regulatory Exposure: Review product labeling and marketing compliance with supplement guidelines.

Conclusion

Ourea stands out as a high-velocity entrant in the wellness and beauty category, showing strong early traction, excellent margins, and scalable operations. Despite its short track record, the business exhibits promising fundamentals, particularly in product-market fit, customer acquisition efficiency, and operational simplicity. However, the elevated profit multiple, limited product range, and lack of verified customer sentiment pose real risks that should be weighed carefully.

Given the substantial growth runway—subscription potential, Amazon channel, and product extensions—the acquisition could be highly lucrative for a strategic buyer with resources to improve retention, expand distribution, and reinforce trust. A direct conversation with the seller is essential to validate financials, understand exit motivations, and assess near-term growth strategy alignment.

Prepared by:

Dolapo Adedayo

Trendhijacking Team

Financial Overview:

Month
Revenue
Expenses
Profit
Oct 2024
$33,419
$25,938
$7,481
Nov 2024
$115,562
$79,370
$36,192
Dec 2024
$76,358
$52,278
$24,080
Jan 2025
$201,475
$131,901
$69,574
Feb 2025
$205,386
$151,183
$54,203
Mar 2025
$564,716
$419,912
$144,804

Contact the seller for more details, or book a viewing

Contact the seller for more details, or book a viewing

is Ourea legit?
is Ourea legit?

Trendhijacking Team

Self-Tanning Online E-commerce Business for Sales | Ourea Review:

Prepared by:

Self-Tanning Online E-commerce Business for Sales | Ourea Review:

Business Location

Business Location

,

Business Location

Business Location

Site Year:

Site Year:

7 months

7 months

Monthly Revenue:

Monthly Revenue:

$199,486

$199,486

Overall Revenue:

Overall Revenue:

$1,196,916

$1,196,916

Total Profit:

Total Profit:

$336,334

$336,334

Profit Margin:

Profit Margin:

20%

20%

Monthly Profit:

Monthly Profit:

$56,055

$56,055

Asking Price:

Asking Price:

$800,000

$800,000

Talk to an expert

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*DISCLAIMER: All testimonials shown are real but do not claim to represent typical results. Any success depends on many variables that are unique to each individual, business, and product market opportunity, including commitment and effort. Testimonial results are meant to demonstrate what the most dedicated partners, clients, and students have done and should not be considered average. Trendhijacking.com makes no guarantee of any financial gain from the use of its products or services.
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© 2025 Trendhijacking.com. All rights reserved.
Company No:
13503806

We help busy Individuals Build, Launch & Scale an E-commerce Business with the sole purpose of an Exit*

82A James Carter Road Mildenhall Suffolk IP287DE United Kingdom

7901 4th St N, Ste 300, St. Petersburg, FL 33702 United State

Support@trendhijacking.com

+44 20 3287 7320
+1 2136323209
Logo
Logo
Logo
Logo
Logo
*DISCLAIMER: All testimonials shown are real but do not claim to represent typical results. Any success depends on many variables that are unique to each individual, business, and product market opportunity, including commitment and effort. Testimonial results are meant to demonstrate what the most dedicated partners, clients, and students have done and should not be considered average. Trendhijacking.com makes no guarantee of any financial gain from the use of its products or services.
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
© 2025 Trendhijacking.com. All rights reserved.
Company No:
13503806

We help busy Individuals Build, Launch & Scale an E-commerce Business with the sole purpose of an Exit*

82A James Carter Road Mildenhall Suffolk IP287DE United Kingdom

7901 4th St N, Ste 300, St. Petersburg, FL 33702 United State

Support@trendhijacking.com

+44 20 3287 7320
+1 2136323209
Logo
Logo
Logo
Logo
Logo
*DISCLAIMER: All testimonials shown are real but do not claim to represent typical results. Any success depends on many variables that are unique to each individual, business, and product market opportunity, including commitment and effort. Testimonial results are meant to demonstrate what the most dedicated partners, clients, and students have done and should not be considered average. Trendhijacking.com makes no guarantee of any financial gain from the use of its products or services.
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
© 2025 Trendhijacking.com. All rights reserved.
Company No:
13503806