Prepared by:

Trendhijacking Team

Profitable E-commerce Business for Sale – K Fragrances Review

Site Year:

1 year

Monthly Revenue:

$18,446

Overall Revenue:

$166,014

Yearly Revenue:

$166,014

Annual profit:

$80,532

Monthly Profit:

$8,948

Profit Margin:

49%

Overview

K Fragrances is an eCommerce business operating in the designer-inspired fragrance market. Established in 2023, the company offers 125 unique scents and has scaled rapidly through Facebook and Instagram paid advertising. The business operates with strong profit margins (49%) and has a customer base of over 3,000 individuals. It primarily sources fragrance oils from reputed perfumeries and resells them online. The current owner is selling the business due to relocation, making this an opportunity for acquisition.

Key Insights

Website Performance and Metrics:

  • The website is aesthetically appealing, well-branded, and offers a variety of fragrances.

  • Conversion rates appear to be solid, given the high average order value ($66) and consistent monthly revenue ($18,446).

  • Returning customer rate is relatively low at 8%, suggesting potential for improvement in customer retention strategies.

Financial Performance:

  • Annual revenue: $166,014 | Annual profit: $80,532.

  • Profit margins are high at 49%, indicating a strong pricing strategy and cost management.

  • Revenue multiple of 0.4x looks reasonable, while the profit multiple of 0.8x is somewhat unattractive but could be improved with better scaling strategies.

Operational Efficiency:

  • Operates from a small apartment workspace, which may limit scalability without investment in fulfillment infrastructure.

  • Business model relies on sourcing fragrance oils and reselling, meaning inventory management and supplier relationships are crucial.

  • The current owner’s departure raises concerns about operational continuity.

Customer Data and Relationships:

  • 3,168 customers and an email list of 3,050 indicate a strong foundation for retargeting and marketing.

  • The business has received good reviews on its own website, but lacks Trustpilot and Google reviews, which may impact credibility.

  • Customer engagement is mainly through Facebook and Instagram, with no evidence of organic search strategies or email marketing optimization.

Legal and Compliance Due Diligence:

  • No clear evidence of brand protection, trademarks, or patents, which may be a risk in the designer-inspired fragrance niche.

  • Dependency on third-party fragrance suppliers requires due diligence on contractual agreements and regulatory compliance.

Challenges Identified

  • Low Returning Customer Rate: Only 8% of customers return, suggesting limited brand loyalty and repeat purchases.

  • Lack of Organic Growth: The business heavily relies on paid ads, making it susceptible to fluctuations in advertising costs.

  • No Established Fulfillment Strategy: Currently, the business is run from a small apartment, which may hinder scaling efforts.

  • No Publicly Available Trust Reviews: Lack of Trustpilot and Google reviews could deter potential customers from making a purchase.

  • Owner Transition Risk: With the owner leaving, a new buyer must ensure smooth supplier relationships and operational handover.

Recommendations

  • Improve Customer Retention: Implement loyalty programs, subscription models, or exclusive membership perks to increase repeat purchases.

  • Diversify Marketing Strategies: Expand beyond paid advertising by improving SEO, email marketing, influencer partnerships, and organic content creation.

  • Scale Fulfillment Operations: Consider outsourcing fulfillment to a third-party logistics provider (3PL) to streamline order processing and shipping.

  • Enhance Credibility: Encourage customers to leave reviews on Trustpilot and Google to build online reputation.

  • Ensure Smooth Transition: Secure vendor contracts and seek detailed knowledge transfer from the seller to maintain operations post-acquisition.

Conclusion

K Fragrances presents a solid investment opportunity with high profit margins, an appealing website, and a growing customer base. However, its heavy reliance on paid ads, low customer retention, and lack of operational scalability pose challenges that need to be addressed. If these concerns can be mitigated, the business has strong growth potential, particularly through organic marketing strategies and fulfillment improvements. Conducting further discussions with the seller to clarify recent revenue trends, supplier agreements, and operational workflows is recommended before making a final acquisition decision.

Prepared by:

Dolapo Adedayo

Trendhijacking Team

Contact the seller for more details, or book a viewing

Contact the seller for more details, or book a viewing

Profitable E-commerce Business for Sale – K Fragrances Review
Profitable E-commerce Business for Sale – K Fragrances Review

Trendhijacking Team

Profitable E-commerce Business for Sale – K Fragrances Review

Prepared by:

Profitable E-commerce Business for Sale – K Fragrances Review

Business Location

Business Location

,

Business Location

Business Location

Business Location

Site Year:

Site Year:

1 year

1 year

Monthly Revenue:

Monthly Revenue:

$18,446

$18,446

Overall Revenue:

Overall Revenue:

$166,014

$166,014

Yearly Revenue:

Yearly Revenue:

$166,014

$166,014

Annual profit:

Annual profit:

$80,532

$80,532

Monthly Profit:

Monthly Profit:

$8,948

$8,948

Profit Margin:

Profit Margin:

49%

49%

Asking Price:

Asking Price:

$52,150

$52,150

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Company No:
13503806

We help busy Individuals Build, Launch & Scale an E-commerce Business with the sole purpose of an Exit*

82A James Carter Road Mildenhall Suffolk IP287DE United Kingdom

7901 4th St N, Ste 300, St. Petersburg, FL 33702 United State

Support@trendhijacking.com

+44 20 3287 7320
+1 2136323209
Logo
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*DISCLAIMER: All testimonials shown are real but do not claim to represent typical results. Any success depends on many variables that are unique to each individual, business, and product market opportunity, including commitment and effort. Testimonial results are meant to demonstrate what the most dedicated partners, clients, and students have done and should not be considered average. Trendhijacking.com makes no guarantee of any financial gain from the use of its products or services.
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
© 2025 Trendhijacking.com. All rights reserved.
Company No:
13503806

We help busy Individuals Build, Launch & Scale an E-commerce Business with the sole purpose of an Exit*

82A James Carter Road Mildenhall Suffolk IP287DE United Kingdom

7901 4th St N, Ste 300, St. Petersburg, FL 33702 United State

Support@trendhijacking.com

+44 20 3287 7320
+1 2136323209
Logo
Logo
Logo
Logo
Logo
*DISCLAIMER: All testimonials shown are real but do not claim to represent typical results. Any success depends on many variables that are unique to each individual, business, and product market opportunity, including commitment and effort. Testimonial results are meant to demonstrate what the most dedicated partners, clients, and students have done and should not be considered average. Trendhijacking.com makes no guarantee of any financial gain from the use of its products or services.
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
© 2025 Trendhijacking.com. All rights reserved.
Company No:
13503806