Overview

Fantasy Maps Studio is a highly profitable digital business in the RPG and fantasy niche, offering unique digital assets for game developers, artists, and tabletop RPG players. The business primarily generates revenue from two products: The Ultimate RPG Map Making Bundle (a 4,000+ asset collection for RPG maps) and The Dungeon Generator (a customizable dungeon design tool). Additionally, a commercial license is sold separately for customers wishing to use the assets in commercial projects.

Launched in April 2024, the business underwent a rebranding, which led to a temporary pause in marketing. Despite this pause, the business generated €170,000 in total revenue in 11 months, with a healthy 40% net profit margin. The business operates with a minimal time commitment of 10 hours per week, focusing on Facebook and Google ads. The model is 100% digital, eliminating inventory and shipping costs, and is scalable with low overhead.

Website: Fantasy Map Studio

Social Media Handles:

• Instagram: @fantasymapstudio (3.2k followers, low engagement)

• Facebook: Fantasy Map Studio (30k followers, low engagement)

• No reviews on Trustpilot

Key Insights

• Revenue and Profit Performance:

• Total Revenue: €168,362

• Total Profit: €70,786

• Monthly Revenue: €15,305

• Monthly Profit: €6,435

• Profit Margin: 42% The business has shown consistent profitability, with significant peaks in revenue (e.g., €30,000 in January 2025). The low operational costs are a key factor in maintaining high profit margins.

Scalability: The business has substantial scalability potential, particularly in marketing and product expansion. Untapped channels like email marketing, TikTok ads, influencer collaborations, and organic content could drive significant growth without a major increase in operational costs.

Digital Model: The business operates entirely digitally with no need for inventory management or logistics. This low overhead model is a strong advantage in terms of maintaining profit margins. However, marketing and customer acquisition are crucial for continued growth.

Strong Niche: The RPG and fantasy niche has a dedicated and loyal customer base that is willing to invest in high-quality digital products. This offers a solid foundation for long-term growth, especially if marketing strategies are optimized.

Untapped Marketing Opportunities: Despite strong performance, the business has only tapped into paid advertising (primarily Facebook & Google Ads). There's a huge opportunity to grow the customer base via untapped channels like email marketing, influencer partnerships, and more robust social media engagement.

Challenges Identified

Revenue Decline and Marketing Pause: After an initial spike in January 2024, the business saw a decline in revenue from February until July, which could be attributed to either poor marketing strategies or a complete lack of marketing during the rebranding period. Although there was a slight increase in September and a recovery from November 2024 onward, marketing needs to be revitalized to sustain and scale revenue.

High Multiples: The business is priced with revenue multiples of 0.3x and profit multiples of 0.6x, which are relatively high for a business with only two years of operation. Given that the business is still in its early stages, these multiples may be inflated. Careful consideration of the long-term revenue potential is recommended before making an offer.

Low Social Media Engagement: While the business has notable social media followings, the engagement is underwhelming:

• Instagram: 3.2k followers, with limited interaction beyond likes.

• Facebook: 30k followers, but engagement is sparse, suggesting the followers may not be genuine (potential bot followers). This indicates that while the business has a significant number of followers, it hasn't effectively leveraged its social media platforms to engage its community or drive sales.

Bounce Rate and Website Performance: The business has a bounce rate of 48.02%, which is relatively high. While the monthly traffic of 24.3K visitors is promising, improving user experience, optimizing the website’s conversion funnel, and enhancing content engagement could help reduce bounce rates and increase the average order value (AOV).

Dependence on Paid Ads: The business's primary revenue source is Facebook and Google ads, but this presents a risk if ad costs increase or if ad fatigue sets in. A more diversified marketing strategy would mitigate this risk. Currently, there is little organic marketing or content marketing, leaving a significant opportunity for growth through SEO, influencer marketing, and social media content.

Recommendations

Diversify Marketing Channels: It’s critical to diversify the marketing strategy beyond Facebook and Google ads. Key channels include:

• Email Marketing: The business has an email list of over 4,000 subscribers, but email marketing has not been fully leveraged. Setting up automated email campaigns, newsletters, and personalized offers can drive repeat purchases and improve customer retention.

• Social Media Engagement: A concerted effort to engage followers on Instagram and Facebook is needed. Influencer marketing and more interactive content (polls, Q&A, user-generated content) could help boost engagement and trust in the brand.

• Content Marketing: Developing an organic content strategy (blog posts, video tutorials, community forums) would help in both SEO and customer loyalty.

Improve Website Conversion: The bounce rate and conversion rate need attention. Implement A/B testing for landing pages, improve product descriptions, and streamline the checkout process to increase conversion rates. Additionally, developing customer testimonials or case studies could boost trust in the products.

Validate Customer Acquisition Cost: Ensure that customer acquisition costs (CAC) are sustainable and that the return on ad spend (ROAS) justifies the ad spend. Exploring other acquisition channels like TikTok ads, influencer collaborations, and organic reach will help optimize CAC.

Increase Product Offering and Commercial Licenses: Consider expanding the product line, offering additional map bundles, expansion packs, or even exclusive digital content. Additionally, promoting the commercial license more aggressively could generate significant additional revenue from content creators and businesses looking to use these assets in monetized projects.

Monitor and Assess Revenue Trends: Given the fluctuations in revenue, closely monitor trends in sales data to identify any specific causes for the dips. This will help refine marketing strategies and operational decisions to ensure sustained growth.

Conclusion

Fantasy Maps Studio presents a compelling opportunity for a digital entrepreneur or investor, particularly given its proven profitability, scalability, and position in the growing RPG and fantasy niche. While the business has faced challenges such as a decline in revenue due to paused marketing and a reliance on paid ads, the potential for growth remains significant. The business would benefit from a more diversified marketing approach, enhanced social media engagement, and optimization of its website for better conversions.

Overall, the business has strong potential, but it requires a dedicated owner who can focus on optimizing its marketing channels, improving customer engagement, and scaling the business beyond its current limitations. Given the high multiples and challenges identified, further negotiations and discussions with the seller are necessary to ensure the buyer understands the reasons for selling and any risks associated with these factors.