E-commerce is fiercely competitive over 80% of e-commerce businesses fail. As a result, using the traditional e-commerce business model and marketing strategies won’t cut it. You need a unique and effective way to reach and convert your target audience- trend hijacking.
With the trend hijacking strategy, you’re not jumping into the crowded pool of e-commerce merchants vying for attention through ads on every social media platform.
Instead of trying to outperform your competitors, you can capitalize on the success of trending products and viral trends that they’ve already promoted to a large audience. This enables you to attract customers who are already interested in the products you’re selling, leading to higher conversion rates, better return on ad spends, and increased profitability.
Let’s explore trend hijacking and how to leverage it to unlock a new level of success for your e-commerce business.⏬
What Is Trend Hijacking?
Trend hijacking is a strategic approach in e-commerce where you leverage popular trends and products to attract customers and boost your sales. It identifies what’s hot and trending, and then positions your e-commerce and dropshipping store as the most attractive option for that specific trend.
For example, it’s Christmas time and everyone’s frantically searching for the perfect gift. Using the trend hijacking strategy, you find out what’s hot and trendy online, e.g. those cute matching Christmas pajamas everyone’s talking about. Then, you use organic and paid marketing strategies to make your online store the first thing people see when they type “matching Christmas pajamas” into Google.
Trend hijacking isn’t just about marketing your products effectively; it’s also a smart strategy for boosting conversion rates, increasing profits, and improving your return on ad spend (ROAS). Instead of fighting toe-to-toe with large, well-established e-commerce businesses, trend hijacking allows you to compete on a more level playing field, maximizing your chances of success.
What Are the Key Elements of Trendhijacking?
User-friendly website that showcases your products and makes it easy for customers to buy from you.
A strong brand identity that differentiates your e-commerce store from competitors, fostering brand recognition and customer loyalty. You can achieve this by having a unique and appealing website design, logo, and other brand assets.
An irresistible offer that provides value and benefits to your customers, such as free shipping, discounts, bonuses, or guarantees.
Google Ads to position your store as the place to go for viral products.
Benefits of Trend Hijacking
Let’s explore the major benefits of trend hijacking for your e-commerce business:
1. Higher Conversion Rates: People are more likely to buy products when there is a sense of urgency. Social media trends and discussion create this sense of urgency and trend hijacking allows you to capitalize on this, driving more sales.
2. Boosts Website Traffic: So many people are searching for specific products such as neck massagers, lettuce slicers, Vitamin C serums, etc. Trend hijacking helps you grab their attention and get them to visit your website instead of someone else’s. This gives you a bigger audience to show off your products and services, which means more potential customers and sales!
3. Enhanced Brand Visibility: Trend hijacking lets you ride the wave of a popular trend. For example, you use the trend hijacking strategy to market skincare products like face creams, moisturizers, etc. This could establish your dropshipping as the best place to find affordable and high-quality skincare products
4. Reduced Product Research and Testing Costs: With trend hijacking, you simply leverage existing trends, you know there’s already a market for the product and demand for it, so you’re not dealing with the guesswork that comes with product testing.
5. Time Efficiency; Instead of spending countless hours researching and testing new products, trend hijacking allows you to dedicate your time and resources to capitalizing on existing trends. This can significantly free up valuable time and allow you to focus on other aspects of your business.
How Do I Attract Customers to My E-commerce Store Using the Trend Hijacking Strategy
Here are some steps to implement the trend hijacking strategy for your e-commerce store:
1. Identify Relevant Trends: Research relevant trends that match your niche and audience. You can use tools like Google Trends, Facebook Ad Library, Twitter Trends, Sprout Social, or BuzzSumo to find out what people are searching for or talking about online.
2. Create Amazing Offers: Competitively price your products and offer discounts on trending products. People love discounts and if your store is the most affordable for trending products, you will most likely get impressive traffic and sales.
3. Build a User-Friendly E-commerce Website- Regardless of how competitively priced your products are, if your website is slow, poorly designed, or difficult to navigate, you’ll lose potential customers. Make sure your website is user-friendly, visually appealing, and loads quickly.
4. Promote Your Products: Use Google ads to make sure your e-commerce and dropshipping store appears first when there is a search related to the trending products in your store.
5. Monitor And Measure Your Results: Use analytics tools like Google Analytics, Facebook Insights, or Shopify Analytics to track your performance and see the influence of the trend hijacking campaign on your sales, traffic, conversions, and customer satisfaction. You should also keep an eye on the trend’s popularity and relevance and switch to a new one when it fades away.
6. Scale and Compete: After making enough profit using the trend hijacking strategy, you can afford to compete with the big brands. The next thing is to scale up your business using more aggressive ads, influencer marketing, and automating your e-commerce operations.
How Trend Hijacking Can Help You Achieve Your E-Commerce Sales Goals
Trend hijacking offers a powerful strategy to attract customers and boost sales, but it requires careful planning and execution. Here’s how you can leverage it to succeed:
1. Getting Found on Search Engines
Reaching the coveted top spot in Google search results is a major hurdle for many businesses, especially when targeting trending products with high competition. Trend Hijacking uses Google Ads, PPC, and other search engine marketing strategies to help your e-commerce store climb the rankings.
We analyze relevant keywords, optimize your website content, and manage your ad campaigns to ensure your store appears first when potential customers search for products in your e-commerce store.
2. Higher Profitability and Conversion Rate
Trend Hijacking focuses on products that are already in demand and makes it more likely that potential customers will find and purchase your products. We also tailor your marketing efforts to specific trends, increasing the likelihood that your messaging will resonate with your desired target audience.
3. Automating Your Dropshipping Business
Running a dropshipping business means you wear many hats. From finding the right products to sell to managing customer service and inventory, it can all be too much to handle alone. Trend Hijacking helps you automate and streamline these tasks, so you can focus on what really matters — growing your business.
4. Beyond Sales
Trend hijacking isn’t just about making quick sales. Sure, it can help you sell more stuff in the short term. But we know that true e-commerce success comes from building lasting relationships with your customers.
After growing on different platforms, Trend Hijacking helps you go from just a dropshipping or e-commerce store into a solid brand. We help you build a solid brand identity, helping you gain recognition in the e-commerce space and gain customer trust.
Conclusion
Ultimately, the goal of any e-commerce business is to drive profitability, but this can be incredibly hard when you are competing against thousands of other e-commerce businesses.
However, partnering using the Ttrednhijacking strategy allows you to effortlessly navigate the competitive landscape to boost your sales and grow your business.
Ready to rapidly scale your e-commerce business? Book a free call with Trend Hijacking to get personalized recommendations to grow your dropshipping business.
