When it comes to digital marketing, creating captivating video ads is very important for capturing your audience’s attention,
Which in turn drives engagement that gets you loads and loads of cash in revenue and sales for your business.
However, creating these video ads can be really stressful, as one has to write a script for the video, get the perfect hook, keep the storyline engaging, etc.
But harder than all these is getting the idea for the video ad, or what some would call “the angle”.
We run video ads as well, so we know the whole drill.
To help you out, we are going to look at 5 video ad ideas that we’ve tried and tested and believe must be among the best of the best.
Also at the end, you’ll get bonus ideas outside these 5 that also work well and perform like crazy.
So let’s get into it.
Before and After Ads
This is a timeless approach to video ads that resonates very well with almost every audience out there.
It’s a popular approach, the reason being that people are likely to watch a video that not only discusses something relevant to them,
But mentions their dream state as well.
Could be getting their dream body, car, finances, whatever it may be.
And given the nature of ad copywriting(or copywriting as a whole), you would want to make the answer to getting their dream within their reach,
Thus making the ad more engaging as it seems like a simple action could get them what they want.
And we both know that this simple action would be them following through with your Call To Action.
It’s also important that you follow normal copywriting principles for your video ads and not entirely focus on trying to be so relatable.
Principles like your product pitch and USP MUST never be left out of your video ad, except you have a more detailed sequence for which you run them.
So using this approach not only gives customers knowledge of your offering but also creates a compelling visual narrative that will captivate them.
Do note that this format works wonders for people in the health and fitness niche for reasons that have been previously stated.
Testimonial Stack UGC
User-generated content (UGC) refers to content that YOUR customers post.
You’ve probably seen videos of people unboxing products or just reviewing a product that they either found useful or trashy.
These are all UGC and it is a massive goldmine for opportunities and authentic storytelling(we’ll see more on this later).
A good idea is to compile some UGC videos that promote your product or give good reviews about your product/offering and make it into a video ad.
By stacking testimonials like this you amplify the impact by presenting a diverse range of voices and experiences,
Some of which your audiences would relate to.
This approach is necessary because of psychological triggers like the bandwagon effect and people’s innate desire for social proof.
When you satisfy these desires, you will build trust and credibility in your ad and offering.
These videos happen to be very engaging for some reason, maybe because it’s UGC and it just fits in.
This means your customers may not even sense they are watching an ad for the first few seconds or so of watching but will still have the same reactions as though they were actively(fully aware) watching one.
Plus, people want to watch real people with real problems more than they want to watch a heavily designed video by some brand more times than not.
So take this angle for a spin if you have some unused UGC testimonials lying around.
Storytelling Ads
People are wired to connect with stories.
That is why storytelling ads are a potent tool for getting the emotions out of your customers because they are the best form of ads to get this done.
If your video ad can connect with your customers on a deeper level and make them feel any sort of emotion like love, fear, happiness, nostalgia, empathy, curiosity, or inspiration,
While communicating your brand message, then you’ve hit gold.
You shouldn’t expect to make a storyline that discourages customers from acting according to your CTA,
Or one where your offering is the antagonist.
Try to align the narrative positively with your offering and brand.
A major upside to using this approach is the fact that stories tend to stay longer in people’s minds after they have watched the video.
So use this to keep your ad in the heart of your potential customers until they become buying customers.
Price Anchoring/Comparison Ads
You probably know that your business or brand exists in a market that is saturated with choices.
Your competition makes up the other options customers have to pick from and that is where using this approach could be handy.
Price anchoring and comparisons can position your offering as the superior option among the rest.
Here’s how these ads usually work:
You create your video ad copy and all, but instead of just stating your USPs and all, you call out your competitors.
You shouldn’t show the name or logo of a particular brand, but you can just make it obvious that you’re talking about your competitors and if you have any advantage over them, leverage that.
Your offering delivers way more than your competitors? Mention it.
Your offering is cheaper? Mention it.
Leverage any advantage you have over your competitors to create your ad and see the results in real time.
Provided other factors like targeting and copywriting are done properly.
News Style Ads
Have you ever been scrolling through the internet just to see a video that looks like a broadcaster announcing some breaking news,
Only to find out that it’s not actually news?
Well I have, and I must say that it works pretty well.
News-style ads give this informative and entertaining feel to your ad.
It captures attention by presenting your offering as breaking news that viewers won’t want to miss.
It is particularly effective for complex products or services and if your audience consists of mainly adults.
BONUS IDEAS
As I mentioned earlier, here are bonus ideas and angles that you can use for your video ads:
Split-screen Video Ads
Carousel in a video
Offers/discount Ads
Problem-Agitate-Solution Ads
Close-up + headline
Urgency Creators
Event AdS
Guarantee Based Ads
Podcast Ads
Founder Story Ads
Meme Ads
Bundle Ads
Remember, these strategies have been tried and tested, providing a solid foundation for your video ad endeavors.
The bonus ideas will give you additional creative angles to play around with.
Take these approaches, stay authentic to your brand, and watch as your video ads leave a lasting impression on your audience, translating into increased sales and conversions.
Want your very own e-commerce business that generates 6- and 7-figures in your absence? Then click here to book a call with my team and we’ll get you these results like we’ve done for 273+ others.
Before You Go, Let’s Keep in Touch⏬
