Are you looking for ways to test and scale up your dropshipping products? Do you aim to maximize your profits but seek to do it in a highly effective way? Are you willing to expand your marketing strategy? Well, if that’s the case then this article is for you because it offers you precious insight on how to do all the above by making use of Snapchat Ads.
Snapchat Ads, are a great way to boost your dropshipping sales and increase the number of your customers by marketing your business to more than 700 million daily active Snapchat users.
Here is how.
What are the Snapchat Ads?
Snapchat ads are very short full-screen videos that appear on screen while you are scrolling down your friend’s stories. They intervene between the stories similarly to a Story ad on Instagram and users can interact with them by swiping them up.
If you struggle with receiving a substantial Return on Investment regarding the money you put into your advertising campaign through your social media platforms then the key is to definitely switch to Snapchat Ads. These kinds of ads can help you receive some crazy metrics you can’t get anywhere else, not even on TikTok.
Imagine getting $0.15 per swipe up. Isn’t that crazy?
How do Snapchat ads actually work?
Like any other marketing strategy, ads on Snapchat aim to increase your audience engagement with your business which can subsequently lead to increased sales for your products. Whether you are just starting your dropshipping business or you are already proud of having one that is mature and still growing, Snapchat Ads can do the job for all. And you can begin by investing only $5 a day.
Viewers can swipe up your ad and get linked to your online front store, read a blog, watch a longer and more detailed video, or participate in a giveaway. Advertisers on the other hand can create the ads they want and monitor their results with the use of the Snapchat Ads Manager. It takes only a minute to upload a photo or a short video and elicit instant action and results.
Snapchat Ads Manager is your essential tool with which you generate and handle all your ads. It also provides you with a complete dashboard where you can monitor the performance of all your ad campaigns including your billings and payments. All in one and with an interface much simpler than that of Facebook.
Compared to TikTok on the other hand, where you need to create content yourself or collaborate with an influencer using the TikTok-style creative, the Snapchat ad-creating procedure is much easier while these ads can penetrate younger audiences that use the Snapchat platform.
Types of Products Ideal for Snapchat Ads
You can advertise a wide range of products on Snapchat, from electronic devices to beauty items and accessories. However, you must target items that share two basic characteristics: they must be broad and have a mass appeal element. That is they are of great use to your customers and solve a problem.
Currently, beauty products perform extremely well on Snapchat along with chargers for iPhones or power banks. If you have an object that belongs in one of the above niches you can test it on Snapchat before you begin scaling it up on Facebook or TikTok and see the results yourself. Trust me you will be thrilled with the outcome!
What does a successful Snapchat Ad Video creative consist of?
To create a successful Snapchat Ad you must follow some basic yet essential steps.
First, you should use a good “hook” to catch the attention of your potential customers. The first 3–5 seconds are extremely important to hook your audience and convince them to keep watching. Next, you should pinpoint the problem that exists and expand a bit on how this problem makes your life harder in a way.
Then comes the introduction of the solution that hides in your product and here is where you highlight also all the benefits that accompany your dropshipping item. A good idea is to show pictures before and after the use of the products so your customers can actually see the impact of your selected product. It is also very useful, to add 1–2 testimonials to confirm the added value of the product and end your ad with an appealing CTA (Call to Action).
Music is always a must in ads. And a trending song is the best coating for your Snapchat Ad.
How to set up impactful Snapchat Ads?
Similar to Facebook, you do the job with the Snapchat Ad Manager.
To access the Snapchat Ad Manager you should first create a Snapchat account either on the web or through your mobile device (smartphone, laptop), and then create a business account and a public profile for your e-commerce business so your Snapchatters can subscribe and engage with your firm. There you have it.
You can first test your ad and see if it’s worth investing in it. So, here are the basic steps you must follow after you click on the “create ads” button.
1. Choose your objective
This is the first crucial step in the set-up process. You can choose one of the different goals from the list you see depending on your objective. If you want to build awareness for your business, guide your audience to your e-shop, coerce them to install your app, link them to watch a video, etc..
First of all, you will test the ad of your product to see if it’s worth the case.
2. Set up your campaign
The next step refers to your campaign setup. Depending on the goal you chose you can fill up the relevant rows. You name your campaign and you insert the daily spend cup. $50 is a good amount to start.
3. Add set details
Here you can put your test creative which can be more than one. Once again you name each creative and fill in the gaps accordingly. If you choose more than one creatives you adjust your budget as well.
Selecting locations and demographics follows next and here is where you click your choices having in mind the places and the characteristics of your audience depending on the product you want to promote. You can also choose the language of your ad as well as the type of software your potential clients use on their portable devices (like iOS or Android).
Finally, you click on how you want your ad to be delivered. The “swipe up” choice is recommended for dropshipping beginners because it gives you up to eight sets.
4. Create Your Snapchat Ad
You can choose among various options like:
· Snap ads refer to an image or a short video. Videos though will help you leverage the fast-past mode of Snapchat.
· Commercials are 6-second video ads the user cannot skip. This is an option for the “awareness” objective and is ideal for advertising your e-shop business and promoting multiple items.
· AR lenses allow your potential customers to interact with the product shown and even try it on virtually.
· Filter ads let Snapchatters use graphics and text to form their Snaps.
· Story ads show up as branded tiles in the Discover section of the app. With this option, you can link up to 30 stories in a single ad while adding different attachments to each one to your taste.
If you have more than one test creatives you repeat the above process to equal the number of your tests.
5. Finalize your campaign
When you have completed and reviewed the setup workflow you can launch your campaign and let it run for 1–2 days. After that period you can see the first results and evaluate the impact of your Snapchat Ads.
Once again your Ads Manager will provide you with the info you need. Metrics like the money you spent, the impressions you got, the number of swipe-ups, and the swipe-up rate can help you decide if you are going to continue running the ad and put more money into it or if you should review it or change it completely.
Scaling up your Snapchat Ads
If your ad is profitable you let it be and you can create an “add to cart” campaign. You follow the same steps except for one difference: on the delivery method you select the option “Pixel Purchase” and you can add whatever creative works well for your product. However, it is best to stick to the one that goes well and duplicate it.
You can have like two different purchase campaigns with completely different creatives.
Want to scale up more? Well, if you are getting sales you can boost them even more by selecting the option “Target Cost” on the delivery method box and the Bid box in particular. Here is where you will insert the amount of money you want to spend to gain a purchase.
To take it a step further, you can select the “Max Bid” option. Depending on your CPA and the price of your product a good idea is to insert here a number of around half of your CPA.
Once your sales start blooming you can seal your success with your Snapchat retargeting Ad. Here the only thing you have to do is run your campaign again, only this time you select your custom audience to ensure you reach the most inclined-to-buy segment of your customers.
How much do Snapchat Ads cost?
That is up to you since you can spend from $5 a day to larger amounts of money. The average budget is around $20–50 per day which is an amount that can help you discover who in your customers is more likely to interact with your ad and take action.
Bottom Line
Snapchat Ads are currently the easiest and most impactful way to promote your dropshipping business. Compared to other social media campaigns they provide you with a higher ROI while targeting over 350 million daily users most of whom belong to younger ages and tend to make purchases through social media recommendations.
If you are still wondering whether you should put your time, energy, and money on Snapchat Ads to test and scale up your dropshipping product, the answer is a definite YES! And you should start getting down to it ASAP!
And if you need more advice on using snap chat ads or scaling eCommerce store you can follow me on my Instagram Page and YouTube channel.
Or, you can book a call with me here and get able to scale your business to earn maximum profits.
