Common Culprits of Shopify Dropshipping Struggles
Here’s a list of the reasons your Shopify dropshipping store might be struggling and how to change it:
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1. Product Research
Instead of testing multiple products every day and hoping one is a winner. Find already viral products using product research tools like Afterlib, AutoDS, and others.
Next, implement a marketing strategy like the trendhijacking strategy to make your Shopify dropshipping store the first option your target audience sees when they search for products in your store. This helps you to sniff out trending products on social media and across the web, as well as seamlessly tap into an already viral market.
However, while identifying trending products is a smart and cost-effective product research method, simply copying everyone else won’t make you stand out. You may risk low-profit margins due to high ad costs and competitive pricing.
So, here’s the next step⏬
2. Market Saturation
One of the biggest mistakes that most Shopify drop shippers make is trying to sell a product in a market that is already saturated. Even if the product is a winning product, it’s not going to win in every market. This is because while there is no such thing as a saturated product, saturated markets do exist.
For example, the US market has a large audience for Shopify dropshipping, but so is the competition. Most Shopify dropshippers are targeting the US; you will be fighting over the same tired product trends with millions of other dropshippers.
You will also be spending a lot of your revenue on ads, reducing your profitability. Ad costs are based on competition; the more popular and in-demand a product is in a market, the higher the ad cost.
But if you decide to think outside the box by exploring less competitive regions like the EU or even going global, it opens you up to fresh possibilities. You could also explore other platforms to market your product, instead of the popular Facebook and Instagram, you could explore Snapchat, TikTok, or even X.
Another alternative is to redirect your products to a new target audience. For example, if your
This will help you tap into new demand and avoid the cutthroat competition.
Find proven winners in saturated markets and reposition them for fresh audiences.
3. Try Alternative Marketing Platforms
If you notice you are not getting enough traffic from your popular social media platforms like TikTok, Instagram, and Snapchat, try other platforms. While both paid and organic TikTok are very lucrative, they can be limiting.
Branch out to explore other marketing channels that resonate with your target audience, like Facebook and Google Ads (most brands use it for a reason).
Also, don’t just explore multiple channels, also explore different marketing strategies from organic marketing, influencer partnerships, and even alternative ad platforms.
4. Test Multiple Products
While it’s important to do thorough product research and have a well-thought-out marketing strategy when selecting products for your Shopify store, it’s also important to test multiple products till you find the ultimate winner.
Test multiple products simultaneously to identify what resonates with your audience. This data-driven approach will help you allocate your marketing resources effectively and focus on winners.
We Help You Buy / Build, Manage and Scale E-commerce Brands for an EXIT
E-commerce Simplified for Busy Individuals – We handle the buying, building, and scaling, so you can focus on what matters.
Growth-Focused Strategies – From sourcing to marketing, we drive growth and prepare you for a profitable exit.
Expertly Managed Exits – We build a high-value brand designed for a Lucrative exit.
5. Optimize and Improve Your Dropshipping Strategy
Don’t just run ads. Track your data, analyze results, and adapt your strategies based on what’s working and what’s not. Also, perform competitive analysis to find out your product and offer weaknesses and improve them.
You should also try cost-effective dropshipping strategies like the trendhijacking strategy. This strategy helps you identify products that are already doing well in the market and position your store as the top search result across socials and search engine result pages. Using this strategy will help you effectively channel your resources and lower your ad spend because you’re only targeting high-potential products.
The Proof: I’ve Made Over 10k profit/Month
I’m not just preaching theory or peddling promises. I’ve generated over $7 million in revenue as a drop shipper (For myself & other students and clients collectively) using the strategies in this post. You also don’t have to take my word for it, check out testimonials from my clients across the globe making over $10k profit/month.
However, my Shopify dropshipping success journey didn’t happen overnight, nor was it linear. Shopify dropshipping success takes time, effort, and smart strategies like the trendhijacking strategy.
The trend hijacking strategy identifies viral products and presents your dropshipping store as the first option my target market sees when they search for it.
Learn More About TrendHijacking⏬
Wrapping Up
You are not going to hit that $10k profit/month target if you just copy trends blindly or go into fiercely competitive markets. Start by focusing on untapped markets, careful product research and selection, and implement a marketing strategy that works.
The Trend hijacking strategy has been used by many e-commerce business owners, including me, to increase profit to over $10k/month and grow their business from a dropshipping store to a full-on e-commerce brand. Ready to leverage this strategy to grow your Shopify dropshipping store- book a free call.
Ditch the hype, focus on real strategies, and watch your Shopify store grow!
Before You Go, Let’s Keep in Touch⏬
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