Mar 5, 2024
Dropshipping and e-commerce are going through a lot of changes and you need to be versatile and hop on the wave.
From market research to ads, the list goes on and on.
Among these many changes are customer retention and engagement, which is extremely important for every store owner to optimize for.
Luckily, Shopify has a feature that allows you to install apps that can help you optimize for this and many others.
These apps could be installed directly into your store — through the Shopify Apps Store,
Or through APIs — Shopify Integrations.
So in this blog, I will tell you the 5 must-have apps you need to have installed on your Shopify store to maximize customer retention and increase credibility.
Let’s look at the first one…
#1: Pagefly Landing Page Builder
Source: Shopify App Store
Pagefly qualifies as the first on our list, and that’s because of its super-friendly user interface and how easy it is to adapt to.
As a drag-and-drop website builder, it caters to both the noobs and the advanced website designers, helping both create websites effortlessly and in a lesser time.
The app also offers multiple mobile-optimized website templates — this is very essential as most shoppers buy from a mobile device.
It’s also great for stores with multiple collections, product pages, and blogs as it allows you to customize these a lot more to your taste.
Here are the major features you get on the simplest plan:
It allows you to design effortlessly with its flexible drag-and-drop editor.
Frees you of the delay that comes with creating SEO-Optimized Pages.
Access to a full library of drag-and-drop elements to make building easier.
Mobile-optimized Design
Shopify Rating(as of the time of writing) : 4.9/5
Pricing: Free(with limited features) but can upgrade starting at $24/month.
#2: Vitals: Reviews, Upsells, & 40+
Source: Shopify App Store
Vitals is like an all-in-one e-commerce toolkit, that is stacked with every app that will be necessary for e-commerce activities like Reviews,
Upsells & Cross-sells — from bundles to discounts and gifts,
Email Marketing — setting up flows and other email automation,
The list goes on and on.
It comes with about 40+ of these kinds of apps and the best part is that it is priced astronomically lower than it would’ve been to get these apps individually.
Talk about a steal.
To cap it all up, here’s what you get when you get Vitals on your store(some of which may vary based on your subscription plan):
Upsell Features — to increase your AOV and CLV
Reviews
Replays — to track visitor activity on your website from clicks to scrolling activity.
Emails & Pop-ups
Re-Stock Alerts — to make sure customers are always informed about out-of-stock products.
Many other apps(depending on your subscription)
Shopify Ratings(as of the time of writing): 5/5
Pricing: Starts at $29.99/month but you get a 7-day free trial.
#3: In Cart Upsell & Cross‑Sell
Source: Shopify App Store
This app is a must-have if you are looking to increase your AOV with cart upsells and cross-sells that are tailored to your store/brand.
Not too familiar with what Upselling and Cross-selling are? Check out this blog post.
It quickly suggests products for your customers based on their behavior on-site, or from their purchase history.
Generally, your customers get timely recommendations of products that are actually relevant to them and/or their current purchase.
This app has personally done wonders in the stores we run that generate 6- and 7-figures in revenue for us.
The app allows you to:
Make relevant product suggestions using AI based on customer behavior
Allows you to A/B Test
Set trigger rules to show customizable upsell or cross-sell offers.
Track conversions with built-in analytics to adjust strategies accordingly.
When you install this app on your store, you get(based on your subscription plan):
Upsell/Cross-sell Offers
A/B Variable testing
AI autopilot
Custom layout CSS
Triggers & logic
Shopify Ratings(as of the time of writing): 4.8/5
Pricing: Free(with limited features) but can upgrade starting at $19.99/month.
#4: Loox
Source: Shopify App Store
Loox is a Shopify app that helps you import customer reviews into your store.
Loox is a very important app to have installed on your store. The reason is that it plays a major psychological factor in your website.
You see, most store visitors, before they become customers, look through your store for social proof in an attempt to justify an action they are expected to take.
Some others just use this information to anchor their overall brand perception,
And most just fear missing out on major, life-changing opportunities as your reviews may imply.
Having reviews is also a part of the format your store is meant to follow for optimal conversions.
Research made by the Spiegle Research Centre noted a 270% likelihood of purchasing a product with at least 5 reviews compared to a product with no reviews.
In all having customer reviews is important as it can grow your store’s trust and credibility.
Loox doesn’t only allow you to import reviews to your store, they also offer you the following:
A reward program for every customer who submits an image or video review to your store.
Beautiful templates that match your store theme — including carousels and badges.
The opportunity to get more sales with one-click referrals and social proof upsells.
Reviews syncing to and from Shop App, to other shop apps.
Shopify Ratings(as of the time of writing) : 4.9/5
Pricing: Starts at $9.99/month.
#5: Klaviyo
Source: Shopify App Store
Klaviyo is a must-have software for every store that’s looking to get revenue from email marketing.
However, it’s not a must to install the app in-store as it is available as a Shopify Integration.
Klaviyo is arguably the best e-commerce email marketing software out there as most brands use it to handle their flows and campaigns.
Klaviyo allows you to capture customer data like page visits, activity on-site, and other parameters.
It also has SMS marketing tools as well for customer communication and outreach and provides templates based on requirements.
Klaviyo also provides metrics and analytics tools to help you track your marketing efforts and optimize your flows and campaigns.
Other key features of Klaviyo include:
Segmentation tools for better customer targeting.
Building Coupon Codes for your flows and campaigns.
Pre-built templates for your automated flows like Abandoned Cart, Sunset, Winback, etc.
Real-time analytics and metrics for revenue gotten from each flow, segment, etc.
Shopify Ratings(as of the time of writing) : 4.1/5
Pricing: Can begin FREE but upgrading is recommended.
Conclusion:
In the ever-changing e-commerce space, staying ahead requires a versatile toolkit.
The strategic use of these Shopify apps — Pagefly, Vitals, In Cart Upsell & Cross-sell, Loox, and Klaviyo — not only maximizes your customer retention rate but also enhances the overall credibility of your store.
As you consider leveraging these apps, remember — it’s not just about adapting; it’s about thriving as a store and scaling into a brand.
Ready to start/scale your store’s revenue to $100K/month in sales? Our team is here to guide you through the tailored implementation of these must-have apps, ensuring they align seamlessly with your business goals.
Let’s schedule a call to look at your store’s goals and objectives and bring them to a reality.
Your success starts with a conversation. Let’s build success together.
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