Name:
Name:
Anthony.
Anthony.
Former Truck Driver, Very Casual
Former Truck Driver, Very Casual
The Background
The Background
Former truck driver who recovered majority of investment in 9 months and built something that doesn't wear him out
Anthony drove trucks for 30 years until his back gave out. After surgery, he needed income that didn't require being on the road 12 hours a day. He knew nothing about e-commerce, but he wanted something that could grow without breaking his body.
We supported him every step of the way. Every week: here's what's happening, here's why, here's the data, here's what we're adjusting. Month four, everything clicked. Nine months in, he'd recovered 55% of his total investment.
Now it's stable, predictable, growing. And he's planning his next acquisition.
Former truck driver who recovered majority of investment in 9 months and built something that doesn't wear him out
Anthony drove trucks for 30 years until his back gave out. After surgery, he needed income that didn't require being on the road 12 hours a day. He knew nothing about e-commerce, but he wanted something that could grow without breaking his body.
We supported him every step of the way. Every week: here's what's happening, here's why, here's the data, here's what we're adjusting. Month four, everything clicked. Nine months in, he'd recovered 55% of his total investment.
Now it's stable, predictable, growing. And he's planning his next acquisition.
The Challenges
The Challenges
Anthony drove trucks for a little over 30 years... until his back decided it was done before he was. After surgery and everything slowing down, he needed something that didn't require him being on the road 12 hours a day.
He didn't know a damn thing about e-commerce or online business. But he still wanted something that could grow without breaking his body.
Anthony drove trucks for a little over 30 years... until his back decided it was done before he was. After surgery and everything slowing down, he needed something that didn't require him being on the road 12 hours a day.
He didn't know a damn thing about e-commerce or online business. But he still wanted something that could grow without breaking his body.
The Aspiration
The Aspiration
Anthony had zero knowledge of e-commerce, digital marketing, or online business. He was starting completely from scratch
He needed something that could generate income without physical demands after his trucking career ended due to injury
He'd paid for courses before that taught him less than what was promised, so trust was a major barrier
The business we acquired was only 9 months old with volatile profitability and came with a major complication: the seller ran two stores on the same ad account, so the ad history didn't transfer
Starting a brand-new ad account from scratch meant three straight months of tanking profits while the algorithm learned and Anthony was genuinely scared he'd lost all his savings
Anthony had zero knowledge of e-commerce, digital marketing, or online business. He was starting completely from scratch
He needed something that could generate income without physical demands after his trucking career ended due to injury
He'd paid for courses before that taught him less than what was promised, so trust was a major barrier
The business we acquired was only 9 months old with volatile profitability and came with a major complication: the seller ran two stores on the same ad account, so the ad history didn't transfer
Starting a brand-new ad account from scratch meant three straight months of tanking profits while the algorithm learned and Anthony was genuinely scared he'd lost all his savings
The Result
The Result
Anthony needed partners who would be honest about risks, teach him what he needed to know, and stick with him when things got hard.
Anthony needed partners who would be honest about risks, teach him what he needed to know, and stick with him when things got hard.
