How To Acquire & Flip A $100K Business For $1M...

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How To Acquire & Flip A $100K Business For $1M...

Discover How Smart Investors Are Using Acquisitions to Outperform Traditional Investments like Crypto and Real Estate

Learn More

Prepared by:

Trendhijacking Team

TheFitnessStall Review: Fitness Shopify Store for Sale

Site Year:

2 years

Monthly Revenue:

AUD $20,710

Yearly Revenue:

AUD $248,523

Annual profit:

AUD $59,963

Monthly Profit:

AUD $4,996

Profit Margin:

24%

We Help You Buy / Build, Manage and Scale E-commerce Brands for an EXIT

E-commerce Simplified for Busy Individuals – We handle the buying, building, and scaling, so you can focus on what matters.

Growth-Focused Strategies – From sourcing to marketing, we drive growth and prepare you for a profitable exit.

Expertly Managed Exits – We build a high-value brand designed for a Lucrative exit.

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Overview

The Fitness Stall is a fully digital, low-maintenance fitness brand operating on Shopify and Etsy, delivering customizable fitness templates, recipe guides, and an expansive library of over 600 exercise videos. Established two years ago and headquartered in Australia, the business serves a niche B2B segment of online fitness professionals, health entrepreneurs, and personal trainers in primarily English-speaking countries.

With ~$415K in lifetime revenue and an average monthly net profit of ~$5,000 AUD, the business demonstrates a lean, automated model supported by email marketing (Klaviyo), paid Meta ads, and two streamlined storefronts. This "plug-and-play" brand has achieved profitability with minimal founder involvement (10–15 hours/week), yet shows room for reinvestment and strategic growth.

The current owner is exiting to pursue other ventures, which has recently impacted performance and raises pertinent questions regarding untapped scalability.

Key Insights

Website Performance & Brand Presence

Performance Indicator

Assessment

Website Speed

Shopify-hosted site loads well on desktop; minor mobile optimization needed.

Product Variation / SKUs

~20+ rebrandable digital products; potential to expand with more niches.

AOV (Average Order Value)

Undisclosed; given digital products, likely ~$30–$70 AUD per transaction.

Customer Lifetime Value (CLTV)

Undisclosed; email list engagement (43% open rate) suggests strong LTV if nurtured.

Repeat Customer Rate

Not clearly stated; likely modest, supported by automated promos and seasonal pushes.

Conversion Rate

Not disclosed; platform automation and high review count imply decent conversion efficiency.

Website Design & UX

Clean, professional, and brand-aligned. Clearly communicates value proposition.

Brand Positioning

Positioned as a time-saving tool for fitness entrepreneurs. Focused on B2B-solopreneur niche.

Customer Sentiment

Over 760+ 5-star reviews across platforms; strong public validation.

Customer Acquisition Cost (CAC)

Not disclosed; given healthy profit margins, CAC is likely efficient via email + Meta ads.

Scalability Potential

High – platform is automated; scaling product lines and ad spend could drive significant growth.

Marketing Angle / Repositioning

Currently marketed as a passive-income fitness resource; can be repositioned for international coaches, agencies, or bundled memberships.

Financials

Month

Revenue (AUD)

Profit (AUD)

Profit Margin

Jun 2024

$20,099

$6,067

30.2%

Jul 2024

$22,000

$5,895

26.8%

Aug 2024

$28,002

$6,769

24.2%

Sep 2024

$22,994

$2,926

12.7%

Oct 2024

$22,994

$3,693

16.1%

Nov 2024

$22,049

$6,741

30.6%

Dec 2024

$18,641

$6,206

33.3%

Jan 2025

$25,439

$7,852

30.9%

Feb 2025

$21,685

$5,313

24.5%

Mar 2025

$17,054

$3,839

22.5%

Apr 2025

$15,737

$4,421

28.1%

May 2025

$14,164

$212

1.5%

Key Financial Metrics:

  • 12-Month Revenue: $248,523 AUD

  • 12-Month Profit: $59,963 AUD

  • Average Monthly Profit: ~$4,996 AUD

  • Profit Margin: 24%

  • Valuation Multiples:

    • Profit Multiple: 1.9x (Fair for size, age, and risk profile)

    • Revenue Multiple: 0.4x (Undervalued for digital brand with positive margin)

Marketing (Paid & Organic)

  • Paid Acquisition: Primarily through Meta Ads, using tested creatives and pixel data. Cost per acquisition (CPA) is not provided but appears efficient given profit margins.

  • Email Marketing: Strong performance with ~3,000 engaged Klaviyo subscribers (43% open rate), driving ~$2,900 AUD/month in revenue.

  • Organic Presence:

    • 2,000+ Instagram followers

    • High-quality SEO-optimized product pages

    • Strong Shopify & Etsy review credibility

  • Brand Assets: Includes tested ad creatives, email flows, and Canva templates — positioning the buyer for plug-in scale.

Operational Efficiency

  • Time Investment: 10–15 hours/week

  • Automated Systems:

    • Shopify + Skypilot for fulfillment

    • Etsy with low-maintenance product delivery

    • Klaviyo flows for retention and remarketing

  • Manual Tasks:

    • Monitoring/testing ads

    • Handling occasional support

    • Updating listings/promotions

  • SOPs Provided: Complete documentation and 30-day support offered post-sale.

Customer Data & Relationships

  • Customer Base:

    • Fitness coaches, trainers, wellness entrepreneurs

    • Predominantly in US, UK, Australia, Canada

  • Email List: ~3,000 with high open and engagement rates

  • Loyalty: Seasonal promotions and email automation drive moderate repeat business

  • Social Proof:

    • 621+ 5-star reviews on Shopify

    • 139+ on Etsy

  • Trustpilot: No current reviews; opportunity to build trust via this platform.

Legal & Compliance Due Diligence

  • Business Structure: Assumed sole proprietorship or small registered entity (to be verified)

  • Domains Owned: thefitnessstall.com and thefitnessstall.store

  • IP Ownership: Brand assets, digital content, and videos appear to be fully owned and transferrable

  • Licensing: Since content is rebrandable, ensure there are no third-party copyright conflicts

  • Privacy Compliance: Shopify and Klaviyo standards likely adhered to, but a privacy policy and GDPR compliance check is recommended

Challenges Identified

  • Declining Performance (May 2025): A significant profit drop to just $212 AUD—attributed to diversification of focus—raises concern over operator dependency or marketing inconsistency.

  • Customer Acquisition Data Gaps: No clear CAC, CPA, or ROAS reported—important metrics for paid scalability.

  • Limited Product Breadth: 20+ templates is a lean offering; lacking product diversity limits cross-sell/Upsell strategies.

  • No Subscription Model: Despite being ripe for recurring revenue, there’s no subscription or membership in place.

  • No Trustpilot Presence: While Shopify/Etsy reviews are strong, absence on larger review aggregators may affect trust for scaling B2B outreach.

Recommendations

  • Request Seller Disclosure: Acquire detailed breakdowns of:

    • Monthly traffic and CAC

    • Conversion rates (Shopify + Etsy)

    • Customer retention and LTV

    • Reasons for May performance dip

  • Growth Playbook:

    • Launch new niche-specific templates (e.g., yoga, bodybuilding, prenatal fitness)

    • Add a subscription/membership model (monthly guide drops)

    • Expand internationally with localized content

    • Leverage Instagram and YouTube shorts for organic traffic

    • Introduce partner/affiliate program to scale reach

  • Due Diligence Actions:

    • Verify full rights to all digital assets and videos

    • Confirm business registration and IP ownership

    • Ensure GDPR/privacy compliance for email systems

Conclusion

The Fitness Stall offers a compelling opportunity for acquisition, especially for buyers seeking a low-lift, cash-flowing digital brand. The business is well-built with strong automation, a loyal niche audience, and scalable infrastructure. However, the recent dip in profitability and gaps in customer acquisition metrics highlight the need for further inquiry.

The 1.9x profit multiple and 0.4x revenue multiple reflect a fair — potentially undervalued — position for a 2-year-old digital asset. With enhanced focus, new product development, and a refined growth strategy, this brand has the potential to double in value within 12–18 months.

Next Steps: Initiate seller dialogue to clarify May performance, customer acquisition costs, conversion metrics, and explore reasons for exit more deeply.

We Help You Buy / Build, Manage and Scale E-commerce Brands for an EXIT

E-commerce Simplified for Busy Individuals – We handle the buying, building, and scaling, so you can focus on what matters.

Growth-Focused Strategies – From sourcing to marketing, we drive growth and prepare you for a profitable exit.

Expertly Managed Exits – We build a high-value brand designed for a Lucrative exit.

Book Your Free Consultation

Book Your Free Consultation

Book Your Free Consultation

Prepared by:

Dolapo Adedayo

Trendhijacking Team

Tags

is TheFitnessStall legit?

is TheFitnessStall legit?

Financial Overview:

Month
Revenue
Expenses
Profit
Jun 2024
$20,099
$14,032
$6,067
Jul 2024
$22,000
$16,105
$5,895
Aug 2024
$28,002
$21,204
$6,798
Sep 2024
$22,994
$20,068
$2,926
Oct 2024
$20,659
$16,966
$3,693
Nov 2024
$22,049
$15,308
$6,741
Dec 2024
$18,641
$12,435
$6,206
Jan 2025
$25,439
$17,587
$7,852
Feb 2025
$21,685
$16,372
$5,313
Mar 2025
$17,054
$13,215
$3,839
Apr 2025
$15,737
$11,316
$4,421
May 2025
$14,164
$13,952
$212

Contact the seller for more details, or book a viewing

Contact the seller for more details, or book a viewing

TheFitnessStall Review
TheFitnessStall Review

Trendhijacking Team

TheFitnessStall Review: Fitness Shopify Store for Sale

Prepared by:

TheFitnessStall Review: Fitness Shopify Store for Sale

Business Location

Business Location

,

Business Location

Business Location

Site Year:

Site Year:

2 years

2 years

Monthly Revenue:

Monthly Revenue:

AUD $20,710

AUD $20,710

Yearly Revenue:

Yearly Revenue:

AUD $248,523

AUD $248,523

Annual profit:

Annual profit:

AUD $59,963

AUD $59,963

Monthly Profit:

Monthly Profit:

AUD $4,996

AUD $4,996

Profit Margin:

Profit Margin:

24%

24%

Asking Price:

Asking Price:

$71,434

$71,434

Talk to an expert

We help busy Individuals Build, Launch & Scale an E-commerce Business with the sole purpose of an Exit*

82A James Carter Road Mildenhall Suffolk IP287DE United Kingdom

7901 4th St N, Ste 300, St. Petersburg, FL 33702 United State

Support@trendhijacking.com

+44 20 3287 7320
+1 2136323209
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*DISCLAIMER: All testimonials shown are real but do not claim to represent typical results. Any success depends on many variables that are unique to each individual, business, and product market opportunity, including commitment and effort. Testimonial results are meant to demonstrate what the most dedicated partners, clients, and students have done and should not be considered average. Trendhijacking.com makes no guarantee of any financial gain from the use of its products or services.
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
© 2025 Trendhijacking.com. All rights reserved.
Company No:
13503806

We help busy Individuals Build, Launch & Scale an E-commerce Business with the sole purpose of an Exit*

82A James Carter Road Mildenhall Suffolk IP287DE United Kingdom

7901 4th St N, Ste 300, St. Petersburg, FL 33702 United State

Support@trendhijacking.com

+44 20 3287 7320
+1 2136323209
Logo
Logo
Logo
Logo
Logo
*DISCLAIMER: All testimonials shown are real but do not claim to represent typical results. Any success depends on many variables that are unique to each individual, business, and product market opportunity, including commitment and effort. Testimonial results are meant to demonstrate what the most dedicated partners, clients, and students have done and should not be considered average. Trendhijacking.com makes no guarantee of any financial gain from the use of its products or services.
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
© 2025 Trendhijacking.com. All rights reserved.
Company No:
13503806

We help busy Individuals Build, Launch & Scale an E-commerce Business with the sole purpose of an Exit*

82A James Carter Road Mildenhall Suffolk IP287DE United Kingdom

7901 4th St N, Ste 300, St. Petersburg, FL 33702 United State

Support@trendhijacking.com

+44 20 3287 7320
+1 2136323209
Logo
Logo
Logo
Logo
Logo
*DISCLAIMER: All testimonials shown are real but do not claim to represent typical results. Any success depends on many variables that are unique to each individual, business, and product market opportunity, including commitment and effort. Testimonial results are meant to demonstrate what the most dedicated partners, clients, and students have done and should not be considered average. Trendhijacking.com makes no guarantee of any financial gain from the use of its products or services.
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
© 2025 Trendhijacking.com. All rights reserved.
Company No:
13503806