Overview

SkinGlow Beauty Brand is a fully automated, eCommerce skincare business based in Bulgaria, with a strategic focus on high-margin Korean-formulated products. The business operates in a niche market with low competition and no major eCommerce players like Amazon, offering a clear geographic and strategic advantage. Currently listing a 60%+ profit margin and a \$5 average customer acquisition cost (CAC), the brand is positioned for scalability with minimal owner involvement, making it an attractive acquisition opportunity for hands-off investors or portfolio brands looking for fast-growth EU expansion.

With \$35,000+ in ready-to-ship inventory, exclusive rights to the Bulgarian market, and EU regulatory compliance (CPNP registration included), the business offers immediate operational viability and legal protection. The key customer base is composed of Bulgarian women interested in skincare, and most purchases are made via Cash on Delivery (COD), aligned with local buyer behavior.

Key Insights

Website Performance & Metrics

• Website Speed: Fast and responsive; Shopify-hosted with a streamlined user experience tailored to mobile and COD-heavy markets.

• Product Range & SKUs: Moderately diversified—focused product range to maintain brand simplicity and reduce complexity in fulfillment.

• Average Order Value (AOV): $35.00 — consistent with typical mid-range skincare products.

• Customer Lifetime Value (CLV): Estimated to be promising due to early signs of customer stickiness (\~10% repeat rate) despite no current retention strategy.

• Repeat Customer Rate: 10% — strong for a single-year-old brand, showing product satisfaction and loyalty potential.

• Conversion Rate: Not explicitly disclosed, but implied to be strong due to optimized creatives and a high ROAS (5.01).

• Website Design & Presentation: Bold, clean, and social-media friendly. Modern aesthetic appealing to the target demographic with strong visual merchandising.

• Brand Positioning & Sentiment: Premium, K-beauty inspired branding with high perceived value. Packaging and messaging aligned for influencer marketing and UGC potential.

• Marketing Efficiency: High. With \$5 average CAC and 5.01 ROAS, paid ads are delivering well above standard benchmarks.

• Customer Acquisition Cost & Scalability: With a low CAC, the brand has room to scale aggressively through influencer marketing and targeted regional expansion.

• Product Offering & Marketing Angle: Korean-formulated beauty products offer cultural cachet and differentiation. Strong visual brand identity primes it for both organic virality and paid growth. Potential exists for repositioning toward broader EU markets using multilingual creatives and localized offers.

Finances

• Annual Revenue: $169,288

• Annual Profit: $100,950

• Monthly Revenue: $14,107

• Monthly Profit: $8,412

• Profit Margin: 60%

• Revenue Multiple: 0.5x

• Profit Multiple: 0.9x

These multiples suggest a relatively attractive valuation for a high-margin, growth-ready business. The fact that it started slowly and has seen steady improvement suggests positive momentum and potential for sustained performance.

The business includes $35K+ in retail-ready inventory, lowering early capital requirements and allowing for faster ROI. Fulfillment and payout logistics are handled by a local partner, enabling smooth international ownership with low overhead and minimal effort (~$1/order + $25/month warehouse fee).

Marketing (Paid & Organic)

• Paid Ads: The business has leveraged converting creatives and pixel data to drive a 5.01 ROAS. This level of return is rare and signals an efficient ad funnel setup and good audience-product fit.

• Organic Presence: While details are limited, the brand has strong visual packaging and an influencer list, positioning it well for organic TikTok and Instagram traction.

• Email List: 6,283 subscribers — a valuable asset not yet maximized. No evidence of active email retention/upsell campaigns, which could be a key growth lever.

• Influencer Marketing: A vetted list of TikTok creators is included — low-hanging fruit for awareness and conversion amplification.

• Marketing Potential: Considerable. With current metrics and brand appeal, there is clear opportunity to expand into paid influencer campaigns, retargeting flows, and affiliate programs.

Operational Efficiency

• Automation: The brand is described as 100% automated, requiring minimal daily input.

• Fulfillment: Trusted third-party fulfillment partner operating across four countries.

• Cash on Delivery Model: Reduces disputes and payment failures, aligns with buyer behavior, and contributes to a 90% pickup rate. While COD introduces operational friction in other markets, it’s a strategic advantage here.

• Inventory: $35K+ in pre-stocked items adds immediate operational capacity and faster ROI.

Customer Data & Relationships

• Customers: 7,318

• Orders: 4,291

• Email Subscribers: 6,283

• Pixel Data: Included — high-value asset for retargeting and ad optimization.

• Customer Satisfaction: Trustpilot and other reviews indicate growing trust, with improved customer experience over time. A 10% returning customer rate without any active retention systems shows strong underlying product-market fit.

• Retention Opportunity: High. Introducing post-purchase flows, loyalty programs, and email/SMS automation could boost LTV significantly.

Legal & Compliance

• EU CPNP Registration: Included and valid (~$2,500 value). Ensures product safety and regulatory alignment across the European Union.

• Exclusivity: Full rights to sell in Bulgaria with legal protection — a significant barrier to entry for competitors.

• Intellectual Property: No trademark or patent listed, but branding appears unique. Legal action can be pursued against local imitators due to EU protections.

Challenges Identified

• Revenue Momentum: The brand had a slow start and is only recently gaining traction. The buyer must confirm with the seller the specific timeline and drivers behind recent growth.

• Limited Market Penetration: Current operations focus on Bulgaria. While this presents a strong base, growth will depend on expansion beyond this single market.

• No Existing Retention Strategy: Repeat customer rate is decent, but the lack of email marketing and upselling is a missed opportunity.

• COD Limitations: COD is efficient locally but may not scale well into other EU regions with different payment preferences.

• Data Transparency: While performance appears solid, verifying ad account access, Shopify data, and fulfillment dashboards directly with the seller is essential.

• Why is the Seller Exiting?: As with any acquisition, understanding the seller's motivation (e.g., burnout, capital raise, shifting focus) is key. This needs to be clarified in a follow-up conversation.

Recommendations

• Conduct Seller Interview: Confirm details regarding recent revenue uptick, plans for growth, and seller motivations.

• Verify Data Access: Request access to Shopify backend, ad account, fulfillment dashboard, and email tools for deeper analysis.

• Assess Inventory Quality: Evaluate expiration dates and sales velocity of the \$35K+ stock to ensure sell-through.

• Retention Strategy Rollout: Implement automated email flows and loyalty campaigns to capitalize on existing customer base.

• Scale Paid Ads & Influencer Collabs: Use the existing influencer list and proven creatives to amplify brand reach.

• Explore EU Expansion: Test product-market fit in similar Eastern/Central European countries using the same fulfillment network.

Conclusion

SkinGlow Beauty Brand presents a compelling acquisition opportunity for buyers seeking a semi-passive, high-margin, and fast-growth skincare business with EU compliance and logistical infrastructure already in place. The business benefits from a strong product foundation, efficient marketing spend, and a geographic advantage in an under-penetrated market. While there are some operational and strategic areas needing development — especially around retention and market expansion — the current metrics and setup make this brand a solid candidate for acquisition and scale.

Note: All insights presented are based on publicly available data, Flippa listing materials, and our internal review. Additional clarity on financials, customer acquisition strategy, and seller intent must be gathered directly from the owner to finalize due diligence.