Prepared by:

Trend Hijacking Team

Profitable Japanese-Inspired Shopify Store For Sale: Kyoto Homes Review

Site Year:

1 year, 5 months

Monthly Revenue:

£9888

Overall Revenue:

£118,658

Yearly Revenue:

£118,658

Annual profit:

£70,583

Profit Margin:

59%

Overview

Kyoto Homes is a dropshipping brand positioned as a premium Japanese-inspired home and lifestyle retailer. The business showcases strong branding, a visually appealing website, and high-ticket products targeted at the top 20%-30% income earners. While the brand demonstrates potential, challenges related to audience targeting, customer service, and pricing strategy are apparent.

Key Insights

Strengths and Opportunities

  1. Premium Brand Positioning:

    • The brand effectively leverages Japanese aesthetics to appeal to affluent customers who prioritize design over function.

    • High-margin, high-ticket products align well with a premium positioning strategy.

  2. Revenue and Margins:

    • Generated over £100,000 in sales within its first year, with a 59% profit margin.

    • Profitability metrics indicate a strong foundation to build upon.

  3. Potential for Growth:

    • The target audience has disposable income and purchasing power. With proper audience targeting and improved customer experience, this audience could deliver higher average order values (AOV).

    • Opportunity to improve advertising strategy, focusing on platforms and methods better suited for affluent customers (e.g., LinkedIn, Instagram, or Google Ads for intent-driven searches).


  4. Brand Perception Leverage:

    • Despite dropshipping roots, the brand has successfully established a perception of quality and premium design. Enhancing customer experience could solidify this reputation.

Challenges Identified

  1. Audience Mismatch and Low Engagement:

    • High bounce rate and low session duration (average of 1:28 minutes) suggest that visitors may not align with the brand’s intended audience.

    • Poor targeting likely stems from reliance on Facebook and Pinterest ads, which may not reach the desired demographic effectively.

  2. Customer Service Issues:

    • Bad reviews point to poor customer service and fulfillment issues, common in dropshipping models.

    • Lack of direct customer support options (e.g., phone number or reliable live chat) reduces trust and credibility, critical for high-ticket transactions.

  3. Pricing and Valuation Concerns:

    • The asking price is disproportionately high given the revenue and business maturity (just over a year old with £100K in sales).

    • The current price may not reflect the challenges the business faces, particularly regarding customer retention and operational inefficiencies.


  4. Dropshipping Model Risks:

    • Dropshipping can lead to quality control issues, slow shipping times, and limited differentiation in a competitive market.

Recommendations

  1. Negotiation and Pricing:

    • Recommend negotiating a lower acquisition price (£20,000-£30,000) to align with the brand’s current performance and address operational shortcomings.

  2. Enhanced Audience Targeting:

    • Shift ad spending towards platforms with affluent audiences. Consider Google Ads for search intent and Instagram for visual storytelling.

    • Refine targeting criteria to attract users with higher disposable income and appreciation for luxury products.

  3. Customer Service Improvements:

    • Introduce robust customer service measures, including a dedicated helpline and live chat system.

    • Focus on reducing negative reviews by addressing shipping delays, improving quality control, and implementing a loyalty program.

  4. Operational Overhaul:

    • Explore alternatives to the dropshipping model, such as hybrid inventory solutions, to improve control over the supply chain.

  5. Due Diligence:

    • Before proceeding, request detailed financial and operational reports for the past 5-6 months, including:

      • Updated revenue and expense breakdowns.

      • Ad performance and acquisition costs.

      • Fulfillment and customer retention data.

Conclusion

Kyoto Homes offers an exciting opportunity to capitalize on premium branding and high-margin products. However, the business faces challenges in audience targeting, customer service, and valuation. While these are addressable, the current asking price does not adequately account for these issues.

To proceed, further due diligence is necessary, especially on recent performance data. If acquired at a more favorable price, Kyoto Homes has significant growth potential with strategic operational and marketing improvements.

For further insights regarding this Shopify store for sale, you can view the full analysis in the accompanying video:

Prepared by:

Dolapo Adedayo

Trend Hijacking Team

Financial Overview

Month
Revenue
Expenses
Profit
Aug 2023
£306
£299
£7
Sept 2023
£2,616
£1,000
£1,616
Oct 2023
£2,900
£1,100
£1,800
Nov 2023
£12,722
£4,000
£6,849
Dec 2023
£11,849
£5,000
£6,849
Jan 2024
£20,365
£8,000
£12,365
Feb 2024
£14,642
£5,600
£9,042
Mar 2024
£8,433
£4,300
£4,133
Apr 2024
£13,454
£3,900
£9,554
May 2024
£10,388
£4,675
£5,713
Jun 2024
£6,368
£2,100
£4,268
Jul 2024
£14,615
£8,100
£6,515

Contact the seller for more details, or book a viewing

Contact the seller for more details, or book a viewing

buy shopify store dropshipping
buy shopify store dropshipping

Trend Hijacking Team

Profitable Japanese-Inspired Shopify Store For Sale: Kyoto Homes Review

Prepared by:

Profitable Japanese-Inspired Shopify Store For Sale: Kyoto Homes Review

Business Location

Business Location

,

Business Location

Business Location

Business Location

Site Year:

Site Year:

1 year, 5 months

1 year, 5 months

Monthly Revenue:

Monthly Revenue:

£9888

£9888

Overall Revenue:

Overall Revenue:

£118,658

£118,658

Yearly Revenue:

Yearly Revenue:

£118,658

£118,658

Annual profit:

Annual profit:

£70,583

£70,583

Profit Margin:

Profit Margin:

59%

59%

Asking Price:

Asking Price:

$52,150

$52,150

Talk to an expert

We help busy Individuals Build, Launch & Scale an E-commerce Business with the sole purpose of an Exit*

82A James Carter Road Mildenhall Suffolk IP287DE United Kingdom

7901 4th St N, Ste 300, St. Petersburg, FL 33702 United State

Support@trendhijacking.com

+44 20 3287 7320
+1 2136323209
Logo
Logo
Logo
Logo
Logo
*DISCLAIMER: All testimonials shown are real but do not claim to represent typical results. Any success depends on many variables that are unique to each individual, business, and product market opportunity, including commitment and effort. Testimonial results are meant to demonstrate what the most dedicated partners, clients, and students have done and should not be considered average. Trendhijacking.com makes no guarantee of any financial gain from the use of its products or services.
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
© 2025 Trendhijacking.com. All rights reserved.
Company No:
13503806

We help busy Individuals Build, Launch & Scale an E-commerce Business with the sole purpose of an Exit*

82A James Carter Road Mildenhall Suffolk IP287DE United Kingdom

7901 4th St N, Ste 300, St. Petersburg, FL 33702 United State

Support@trendhijacking.com

+44 20 3287 7320
+1 2136323209
Logo
Logo
Logo
Logo
Logo
*DISCLAIMER: All testimonials shown are real but do not claim to represent typical results. Any success depends on many variables that are unique to each individual, business, and product market opportunity, including commitment and effort. Testimonial results are meant to demonstrate what the most dedicated partners, clients, and students have done and should not be considered average. Trendhijacking.com makes no guarantee of any financial gain from the use of its products or services.
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
© 2025 Trendhijacking.com. All rights reserved.
Company No:
13503806

We help busy Individuals Build, Launch & Scale an E-commerce Business with the sole purpose of an Exit*

82A James Carter Road Mildenhall Suffolk IP287DE United Kingdom

7901 4th St N, Ste 300, St. Petersburg, FL 33702 United State

Support@trendhijacking.com

+44 20 3287 7320
+1 2136323209
Logo
Logo
Logo
Logo
Logo
*DISCLAIMER: All testimonials shown are real but do not claim to represent typical results. Any success depends on many variables that are unique to each individual, business, and product market opportunity, including commitment and effort. Testimonial results are meant to demonstrate what the most dedicated partners, clients, and students have done and should not be considered average. Trendhijacking.com makes no guarantee of any financial gain from the use of its products or services.
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
© 2025 Trendhijacking.com. All rights reserved.
Company No:
13503806