How To Acquire & Flip A $100K Business For $1M...

Discover How Smart Investors Are Using Acquisitions to Outperform Traditional Investments like Crypto and Real Estate

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How To Acquire & Flip A $100K Business For $1M...

Discover How Smart Investors Are Using Acquisitions to Outperform Traditional Investments like Crypto and Real Estate

Learn More

Prepared by:

Trend Hijacking Team

Beauty Niche E-commerce Business for Sale: InstaLift Review

Site Year:

5 months

Monthly Revenue:

$27,732

Overall Revenue:

$138,664

Total Profit:

$25,499

Monthly profit:

$5,099

Profit Margin:

18%

Overview

Insta Lift is a relatively new e-commerce brand specializing in affordable lifting solutions for loose skin and cellulite, targeting a niche market primarily through organic social media content. While the business has a strong visual identity, decent social media engagement, and a clear target audience, it faces challenges related to pricing, profit margins, and traffic generation. This report outlines the potential opportunities and challenges to help you assess its viability as an acquisition target.

Key Insights

Strengths and Opportunities

  1. Early Traction and Social Media Presence:

    • Strong Instagram growth, reaching over 20,000 followers within six months.

    • High engagement on organic content, including several viral posts with millions of views.

    • Good brand presentation, clean design, and effective product positioning.

  2. Reasonable Performance Metrics for a New Brand:

    • Six-month revenue of $150,000, with a conversion rate of 6.4%, which is above industry averages.

    • Solid market interest, evident from organic reach and impressions.

  3. Scalable Potential:

    • Opportunity to optimize pricing and increase average order value (AOV).

    • High engagement shows that demand exists, which could be leveraged with better marketing strategies.

  4. Low Asking Price:

    • Selling price of $37,000 appears reasonable, especially if negotiated further to $20,000–$25,000.

Challenges Identified

  1. Low Pricing and Profit Margins:

    • Products are priced between £10–£13, resulting in low profit margins (18%).

    • Inadequate revenue generation despite high conversion rates and organic reach.

  2. Traffic and Growth Limitations:

    • Heavily reliant on organic traffic, which limits scalability without a robust paid ads strategy.

    • Minimal ad spend and testing suggest underutilization of paid marketing opportunities.

  3. Profitability Concerns:

    • High marketing expenses reduce profitability.

    • A limited financial runway may deter further investment or scaling efforts.

  4. New Brand Challenges:

    • Relatively short operating history (~6 months), making it harder to predict long-term sustainability.

    • Lack of extensive online reviews limits credibility.

  5. Owner’s Struggles:

    • The owner’s decision to sell may stem from difficulties in scaling profitably and low margins despite significant effort.

Recommendations

  1. Increase Pricing and Customer Value:

    • Evaluate ways to raise product prices without compromising conversion rates.

    • Introduce bundle offers or upselling strategies to increase AOV.

  2. Leverage Paid Marketing:

    • Expand and test Facebook and Instagram ad campaigns to scale traffic beyond organic reach.

    • Explore influencer partnerships to drive targeted traffic.

  3. Conduct Further Due Diligence:

    • Confirm monthly traffic, revenue, and profit figures for the past 3–6 months.

    • Investigate the current ad performance and detailed spend allocation.

    • Discuss the seller’s motivations and plans to understand hidden challenges.

  4. Enhance Branding and Retargeting:

    • Invest in developing customer retention strategies, such as email marketing and loyalty programs.

    • Strengthen branding to build long-term credibility and customer trust.

  5. Renegotiate Asking Price:

    • Consider negotiating the price to $20,000–$25,000, reflecting the required investment in scaling and improving the business.

Conclusion

Insta Lift offers potential as a low-cost acquisition with promising early traction, strong engagement, and scalable opportunities. However, its low pricing model, profit margins, and heavy reliance on organic traffic highlight significant challenges. If acquired, strategic adjustments to pricing, marketing, and customer retention will be necessary to unlock its potential.

To fully evaluate the opportunity, it is essential to gather detailed financial data, traffic reports, and the seller’s plans for the business.

For a detailed walkthrough, you can view the full analysis here:

Prepared by:

Dolapo Adedayo

Trend Hijacking Team

Financial Overview

Month
Revenue
Expenses
Profit
Jul 2024
$7,619
$6,689
$930
Aug 2024
$40,887
$31,631
$9,256
Sep 2024
$44,023
$38,162
$5,861
Oct 2024
$45,696
$34,886
$10,810
Nov 2024
$11,939
$5,807
$6,132
Dec 2024
$9,414
$3,517
$5,897
Jan 2025
$14,491
$4,617
$9,874

Contact the seller for more details, or book a viewing

Contact the seller for more details, or book a viewing

Beauty Niche E-commerce Business for Sale- InstaLift
Beauty Niche E-commerce Business for Sale- InstaLift

Trend Hijacking Team

Beauty Niche E-commerce Business for Sale: InstaLift Review

Prepared by:

Beauty Niche E-commerce Business for Sale: InstaLift Review

Business Location

Business Location

,

Business Location

Business Location

Site Year:

Site Year:

5 months

5 months

Monthly Revenue:

Monthly Revenue:

$27,732

$27,732

Overall Revenue:

Overall Revenue:

$138,664

$138,664

Total Profit:

Total Profit:

$25,499

$25,499

Profit Margin:

Profit Margin:

18%

18%

Monthly profit:

Monthly profit:

$5,099

$5,099

Asking Price:

Asking Price:

$37,500

$37,500

Talk to an expert

We help busy Individuals Build, Launch & Scale an E-commerce Business with the sole purpose of an Exit*

82A James Carter Road Mildenhall Suffolk IP287DE United Kingdom

7901 4th St N, Ste 300, St. Petersburg, FL 33702 United State

Support@trendhijacking.com

+44 20 3287 7320
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*DISCLAIMER: All testimonials shown are real but do not claim to represent typical results. Any success depends on many variables that are unique to each individual, business, and product market opportunity, including commitment and effort. Testimonial results are meant to demonstrate what the most dedicated partners, clients, and students have done and should not be considered average. Trendhijacking.com makes no guarantee of any financial gain from the use of its products or services.
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
© 2025 Trendhijacking.com. All rights reserved.
Company No:
13503806

We help busy Individuals Build, Launch & Scale an E-commerce Business with the sole purpose of an Exit*

82A James Carter Road Mildenhall Suffolk IP287DE United Kingdom

7901 4th St N, Ste 300, St. Petersburg, FL 33702 United State

Support@trendhijacking.com

+44 20 3287 7320
+1 2136323209
Logo
Logo
Logo
Logo
Logo
*DISCLAIMER: All testimonials shown are real but do not claim to represent typical results. Any success depends on many variables that are unique to each individual, business, and product market opportunity, including commitment and effort. Testimonial results are meant to demonstrate what the most dedicated partners, clients, and students have done and should not be considered average. Trendhijacking.com makes no guarantee of any financial gain from the use of its products or services.
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
© 2025 Trendhijacking.com. All rights reserved.
Company No:
13503806

We help busy Individuals Build, Launch & Scale an E-commerce Business with the sole purpose of an Exit*

82A James Carter Road Mildenhall Suffolk IP287DE United Kingdom

7901 4th St N, Ste 300, St. Petersburg, FL 33702 United State

Support@trendhijacking.com

+44 20 3287 7320
+1 2136323209
Logo
Logo
Logo
Logo
Logo
*DISCLAIMER: All testimonials shown are real but do not claim to represent typical results. Any success depends on many variables that are unique to each individual, business, and product market opportunity, including commitment and effort. Testimonial results are meant to demonstrate what the most dedicated partners, clients, and students have done and should not be considered average. Trendhijacking.com makes no guarantee of any financial gain from the use of its products or services.
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
© 2025 Trendhijacking.com. All rights reserved.
Company No:
13503806