- Our Story
I’m Dolapo Adedayo, founder of Trend Hijacking. My journey began in 2018, when I first discovered e-commerce,not just as a business opportunity, but as a rapidly rising investment class.
As I dug into the data, I saw convincing proof, global e-commerce sales are set to hit $6.86 trillion in 2025, growing by about 7-8% annually from 2025-2027.
E-commerce is projected to represent nearly 25% of total retail sales soon.
With that growth comes return potential. Online businesses are scaling rapidly, often with multiple revenue streams (marketplaces, direct-to-consumer, subscriptions), improving margins via automation, efficiencies, and brand equity. I realised many digital asset returns were outperforming those available in more traditional investments.
To build a firm that could help investors reliably access this opportunity, I brought together a high-caliber team, not just M&A advisors and brokers, but investment analysts, asset managers, growth strategists, and deal sourcing specialists, professionals with depth across finance, operations, marketing, risk & exit strategies.
We founded Trend Hijacking as a wealth advisory firm with one goal: To help investors buy, scale, and exit digital assets with institutional rigor.
Since then, we’ve enabled over 491 investors to take part in successful e-commerce acquisitions and exits, turning what many saw as “just online businesses” into serious alternative assets in diversified portfolios.
